4 ways to harness social media to save money on travel


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Travel isn’t cheap. Luckily, going on an extreme budget isn’t the only way to save money for a trip.

Social media outlets, smartphones and apps are good resources for finding travel deals and promotions. Follow airlines on Twitter to find 1-day promotions — known as flash sales — that may get tweeted out, according to U.S. News & World Report.

Research supports that strategy. About 53% of U.S. travelers use social networks to look for deals, with 22% searching specifically for travel offers, according to a 2012 survey by research site Phocuswright. More than half of travelers who access the Internet via mobile devices use it to update social networks with trip-related posts.

That makes social media a powerful tool in searching for travel deals and discounts. Bankrate can help you harness this power to save money on your trip, with the following essential tips.

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