Advertising media kit

Our audience

Bankrate visitors are some of the most sought after on the web – they’re affluent, in-market, ready to transact, and have high credit scores. We offer a user-friendly environment for consumers to compare rates and interact with our advertising partners.

Our trusted, well known name and our objectivity are important to consumers who are on the verge of making important financial decisions.

Key stats

13 million
Mortgage page views
2017 monthly average

4 million
Mortgage users
2017 monthly average

46 million
Overall Bankrate page views
2017 monthly average

12 million
Overall Bankrate users
2017 monthly average

Rate table advertising

Bankrate’s rate tables are amongst the most efficient ways to connect directly with in-market consumers. Whether you advertise on our cost-per-lead, cost-per-click or cost-per-call structures, our Smart Pricing algorithm ensures that your marketing dollars drive a successful campaign. How is that possible? Simple. The data you share with us helps us optimize our advertisers’ performance by allowing us to quickly pivot and make adjustments as soon as trends become apparent.

How it works

Bankrate users are qualified, ready to transact consumers who are interested in YOUR financial products. Our Mortgage advertisers only pay for leads after a consumer works their way through our funnel and chooses to provide their contact information. Investments, auto and home equity advertisers are only charged if a consumer clicks on your company’s hyperlink. If they don’t click, you don’t pay! This means you only pay for qualified, engaged consumers who want to learn more about your offering.

Why advertise on our rate tables?

Qualified consumers

There is no better quality lead than consumers who are in the process of rate shopping.

Geo-targeted

Reach the right consumers, in the right markets. Bankrate covers over 650 markets in all 50 states.

Interactivity

With a hyperlink on Bankrate’s tables, millions of in-market consumers will have direct and immediate access to you.

Documents

Company logo specs

  • 125 (width) x 45 (height) GIF
  • Any taglines associated with the logo must be official corporate taglines
  • File size – 2k maximum
  • All required logo trademarks
    or registration marks must be included in the file – Bankrate will not add ™ or ® marks
  • Must be on transparent background with no border
  • Only one logo per advertiser allowed – no separate logos for rate table and lightbox

Products

Conventional mortgages
Conventional refinance mortgages
Jumbo Mortgages
Jumbo refinance mortgages
FHA/VA mortgages
Standard
Jumbo
IRA CDs
Jumbo IRA CDs
MMA/Savings
Home Equity Loans
HELOC
Auto Loans
Checking
Student loans
Personal loans

Contact one of our sales representatives