Bankrate visitors are some of the most sought after on the web – they’re affluent, in-market, ready to transact, and have high credit scores. We offer a user-friendly environment for consumers to compare rates and interact with our advertising partners.
Our trusted, well known name and our objectivity are important to consumers who are on the verge of making important financial decisions.
Bankrate’s rate tables are amongst the most efficient ways to connect directly with in-market consumers. Whether you advertise on our cost-per-lead, cost-per-click or cost-per-call structures, our Smart Pricing algorithm ensures that your marketing dollars drive a successful campaign. How is that possible? Simple. The data you share with us helps us optimize our advertisers’ performance by allowing us to quickly pivot and make adjustments as soon as trends become apparent.
How it works
Bankrate users are qualified, ready to transact consumers who are interested in YOUR financial products. Our Mortgage advertisers only pay for leads after a consumer works their way through our funnel and chooses to provide their contact information. Investments, auto and home equity advertisers are only charged if a consumer clicks on your company’s hyperlink. If they don’t click, you don’t pay! This means you only pay for qualified, engaged consumers who want to learn more about your offering.
Why advertise on our rate tables?
There is no better quality lead than consumers who are in the process of rate shopping.
Reach the right consumers, in the right markets. Bankrate covers over 650 markets in all 50 states.
With a hyperlink on Bankrate’s tables, millions of in-market consumers will have direct and immediate access to you.