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“With Americans seemingly in a frugal mood this holiday season due to high inflation and high interest rates, I think this will be the best discounting season in years.”

– Ted Rossman

Consumers Favor Small Business Saturday Over Black Friday, As More Plan to Shop Small This Holiday Season

More than 3 in 5 (61%) holiday shoppers are likely to shop on Small Business Saturday while 56% are likely to shop on Black Friday, according to a new survey by Bankrate. Additionally, 72% of holiday shoppers plan to shop at a small business (in-person or online) at some point this season, which is an increase from last year when 65% planned to shop at a small business.
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