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Ethos life insurance review 2022

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Although it has only been selling life insurance since 2016, Ethos Life Insurance has carved out a niche for itself as a purveyor of whole life and term policies at a good price point that are — for many customers — available almost instantly. By forgoing the medical exam typically required by other insurers, Ethos makes it easy for you to have a policy in effect within minutes by answering a few health questions.

When purchasing the best life insurance for yourself and your loved ones, remember that it is a good idea to collect quotes from more than one insurance company. Each company has its own algorithms that go into determining premiums. The company that gives your neighbor a good price might not be able to offer the same for you based on your circumstances and the amount of coverage you need. Although it’s a fairly young company, Ethos is worth requesting a quote from to see if its no-medical-exam coverage is right for you.

  • Date established: 2016
  • Insurance products offered: Term and guaranteed issue whole life insurance
  • AM Best financial strength rating: A (Excellent) or A+ (Superior), depending on which of the company’s partners underwrites your policy
  • Availability: All U.S. states and Washington D.C., except for New York
Pros Cons
Offers term and whole life policies Limited policy options
Simple, fast online purchasing process Few riders available to personalize policies
No medical exam required in many cases Not available in New York
Backed by reputable life insurance companies
Guaranteed issue whole life policies available for individuals aged 66-85

Ethos life insurance coverage types

When you are purchasing a life insurance policy, there are a few important factors to consider before you make your choice. First, there are two main categories of life insurance: term life and permanent life. Term, as the name suggests, lasts for a certain number of years and offers a simple, inexpensive option for families needing coverage that lasts for a set timeframe.

On the other hand, permanent life policies last for the life of the insured as long as premiums are paid. Permanent life is typically more expensive than a term policy, but also offers an additional cash value benefit. You can build up a cash reserve in most permanent policies, which you can draw on if you need money. The most popular type of permanent life is whole life insurance.

Ethos offers the following types of insurance:

  • Term: Ethos’ term life insurance policies are available in lengths of 10, 15, 20 and 30 years, with payout options ranging from $20,000 to $1.5 million. Eligibility is open to individuals between the ages of 20 and 65. All term policies feature level premiums and are guaranteed renewable until the age of 95. Term may be a good option for those looking for a low-cost policy and who only need coverage for a foreseeable time in the future. Several trusted life insurance companies, such as Legal & General America and Ameritas, underwrite Ethos’ policies.

    Ethos offers two types of term life insurance policies. A simplified issue policy offers coverage without a medical exam and can be a good choice for you if you have health issues. Ethos makes this type of insurance easy to purchase and you could have your policy available to you instantly.

    Ethos also offers a fully underwritten term policy, which typically only requires a medical questionnaire. You may prefer this type of policy if you’re in good health and wish for a higher payout, up to $1.5 million.

  • Whole life: Ethos’ whole life insurance policies are geared toward older adults aged 66 through 85 who want to leave their loved ones with enough financial support to pay off debts, a funeral and other necessary expenses. Ethos’ policies are also considered guaranteed issue life insurance. Benefit amounts range between $1,000 and $30,000 with guaranteed level premiums, meaning your rate will not increase over the years.

With these policies, accidental deaths are covered immediately. Other death benefits kick in either immediately or within two to three years, depending on your eligibility and state requirements. You can also build cash value in these policies as your equity in the policy grows. Ethos whole life policies are underwritten by AAA Life.

Although some Ethos policies give you the option to include life insurance riders, such as an accelerated death benefit, the company does not offer a broad range of add-ons and there are limited opportunities to gear your policy to meet your specific needs.

Knowing which type of insurance you need is an important first step in purchasing a policy. Ethos allows you to apply for insurance easily online, but it also works with agents who can answer your questions directly and help you decide what policy is the best for your needs if you’re not certain. Since its agents are non-commissioned, you are less likely to face upselling tactics or be pushed into the wrong insurance choice for your situation.

Ethos life insurance customer and claims satisfaction

Ethos Life Insurance reviews are generally positive, as are the reviews of the insurers with whom it partners. Ethos Life Insurance’s reviews with consumer watchdog agencies like AM Best are strong as well all. All of Ethos’ partner insurers have A (Excellent) or A+ (Superior) financial strength with AM Best, indicating that the companies have historically been reliable in paying out claims.

Ethos’ life insurance policies are generated by a handful of highly-rated insurers including Legal & General America, TruStage, CMFG Life, AAA Life and Ameritas Life Insurance Corp. All are experienced underwriters, featuring strong ratings from AM Best and Standard & Poor’s (S&P).

Other insurance products

As a fairly young company, Ethos has focused exclusively on term policies and whole life insurance for older adults. This may change as the company grows and adapts to the expanding needs of its policyholders.

Ethos has also created a platform called Ethos for Good, which partners with charities and non-profits like the Rutgers Cancer Institute and Eluna Foundation to provide support and funding for those in need. Through it, Ethos encourages policyholders to donate to these organizations while also providing financial support itself.

Written by
Mary Van Keuren
Insurance Contributor
Mary Van Keuren has written for insurance domains such as Bankrate,, and The Simple Dollar for the past five years, specializing in home and auto insurance. She has also written extensively for consumer websites including and Slumber Yard. Prior to that, she worked as a writer in academia for several decades.
Edited by
Insurance Editor