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The largest life insurance companies

Updated Oct 01, 2024

Choosing the right life insurance company can be a complex process, influenced by various factors beyond just the price. The largest life insurance companies often offer a wide range of coverage options, advanced digital tools and a wealth of customer reviews, providing a comprehensive understanding of their services. However, these larger providers might lack the personalized customer service found with smaller or regional companies. Understanding how these major insurers compare in terms of financial strength, customer satisfaction and policy offerings can help you make an informed decision tailored to your needs.

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This advertising widget is powered by HomeInsurance.com, a licensed insurance producer (NPN: 8781838) and a corporate affiliate of Bankrate. The offers and clickable links that appear on this advertisement are from companies that compensate Homeinsurance.com LLC in different ways. The compensation received and other factors, such as your location, may impact what ads and links appear, and how, where, and in what order they appear. While we seek to provide a wide range of offers, we do not include every product or service that may be available to you as a consumer. We strive to keep our information accurate and up-to-date, but some information may not be current. Your actual offer terms from an advertiser may be different than the offer terms on this widget. All offers may be subject to additional terms and conditions of the advertiser.

This advertising widget is powered by HomeInsurance.com, a licensed insurance producer (NPN: 8781838) and a corporate affiliate of Bankrate. HomeInsurance.com LLC services are only available in states where it is licensed and insurance coverage through HomeInsurance.com may not be available in all states. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.

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List of life insurance companies

Researching the top 10 life insurance companies can offer valuable insights when considering your options. Based on the latest 2023 data from the National Association of Insurance Commissioners (NAIC), New York Life leads the pack with a 6.86 percent market share. Close on its heels is Northwestern Mutual, holding a 6.74 percent share. Metropolitan Group and Prudential are also key contenders, with market shares of 6.34 percent and 5.64 percent, respectively.

Carriers that narrowly missed the top 10 largest life insurance company list include Guardian Life and John Hancock, with market shares hovering around 2.5 percent.

In addition to market share data, we've also included each carrier's 2023 J.D. Power U.S. Individual Life Insurance Study score in the table below to help you gauge customer satisfaction.

Rank Company Market share Premiums written (billions) J.D. Power rating (774 industry average)
1 New York Life Group 6.86% 13.288 794/1,000
2 Northwestern Mutual Group 6.74% 13.062 790/1,000
3 Metropolitan Group 6.34% 12.285 802/1,000
4 Prudential of America Group 5.64% 10.924 779/1,000
5 Mass Mutual Life Insurance Group 4.75% 9.205 809/1,000
6 Lincoln National Group 4.30% 8.323 788/1,000
7 Nationwide Corporate Group 3.00% 5.802 840/1,000
8 State Farm 2.97% 5.754 843/1,000
9 Transamerica (Aegon US Holding Group) 2.64% 5.104 757/1,000
10 Minnesota Mutual Group (Securian) 2.56% 4.954 793/1,000

Choosing small vs. large life insurance companies

When choosing the best life insurance company, is it best to stick with an insurer on the list of life insurance companies who write the most premiums? Not necessarily. There are certainly advantages to going with a major insurer, but quantity doesn't always equal quality when it comes to market share.

What to look for beyond size

No matter the size of the carrier you're considering, here are some quality indicators to keep an eye on when shopping for life insurance:

  • Financial stability rating: A high financial stability rating from agencies like AM Best is a value add for life insurers. It reflects the insurer's robust track record in paying out claims, which may be crucial during unexpected events. AM Best ratings range from A++ (Superior) to D (Poor).
  • Customer service: A smooth claims process can be meaningful for grieving beneficiaries, but you may need to contact the customer service department many times before that point. Looking at J.D. Power scores, NAIC Complaint Indexes and customer reviews can give you an idea of the level of service a company provides.
  • Ethical practices: The integrity of a life insurance company's business operations is vital. Firms that adhere to high ethical standards in their dealings are more likely to be transparent with policy terms, fair in pricing and straightforward in the claims process.
  • Community engagement: Insurers that actively contribute to community initiatives or engage in sustainable practices often hold a sense of corporate responsibility that goes beyond the bottom line. This commitment can be a reflection of a company's values and how it might value its policyholders.
  • Technological advancements: In a digital era, the ease of managing your policy online, from quoting to filing a claim, adds immense value. Insurers who invest in technology like efficient online quoting systems, accelerated underwriting processes and comprehensive mobile apps offer convenience and speed.
  • Product portfolio: Offering a variety of life insurance products, such as term, whole and universal life insurance, can be particularly beneficial. This is especially true if you're uncertain about the type of coverage you need. Having more than just term insurance options means it’s more likely their term policies are convertible, which can be a valuable feature. Should you develop a terminal illness or your needs change over time, converting to a permanent policy without additional medical exams can help ensure continued coverage and financial security.

Choosing a large life insurance company

The most obvious reason to go with one of the top life insurance companies is that they typically have more financial assets and, therefore, probably have an easier time achieving financial stability. Large life insurance companies also tend to have more years in the business. Northwestern Mutual, for example, the second biggest life insurance company in 2023, was founded in 1857. With more than a century and a half writing policies, this company is a leader in the industry with a strong track record of policyholder satisfaction.

The digital tools offered by large life insurers are often superior to those offered by smaller competitors. For example, you might be able to manage your life insurance policy through a smartphone app or get instant quotes online from a company that has the resources to invest in these features. Smaller companies may not have the budget to develop advanced technological tools.

On a similar note, larger life insurance companies can sometimes offer easier access to customer service channels. You may be able to get in touch with a company representative without having to pick up the phone, thanks to mobile apps and live web chat. But if you would rather dial in, larger companies typically extend phone hours or even provide 24/7 support.

Choosing a small life insurance company

On the other hand, small life insurance companies can sometimes have the upper hand by providing more tailored and personalized customer service. As a smaller firm, they may specialize in life insurance over other types of insurance — whereas a large company may provide many different types of insurance products. This type of relationship may offer better recommendations for your individual needs.

Smaller life insurance companies sometimes provide more specialized coverage. For example, some small life insurers are created specifically for certain groups, such as military members or educators. A small specialty life insurer might also be a good choice if you are looking for a very precise type of coverage, such as final expense insurance.

Last but not least, if you have been denied coverage by a major life insurance company, it is worth asking around with smaller competitors. While large life insurers can afford to turn down customers, small companies may be more flexible in order to win business. It is possible that a smaller insurer may be willing to accept greater risk than a larger insurance company.

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Written by
Ashlyn Brooks
Ashlyn Brooks is a finance writer with more than half a decade of experience, known for her knowledge in areas such as taxes, insurance, investing, retirement, finance news, and banking products.
Edited by Editor II, Insurance
Reviewed by Expert Reviewer, CLU, LA, CPFFE