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Country Financial insurance review 2024

Updated Apr 08, 2024
  • At Bankrate, we strive to help you make smarter financial decisions. To help readers understand how insurance affects their finances, we have licensed insurance professionals on staff who have spent a combined 47 years in the auto, home and life insurance industries. While we adhere to strict , this post may contain references to products from our partners. Here's an explanation of . Our content is backed by Coverage.com, LLC, a licensed entity (NPN: 19966249). For more information, please see our .

At a glance

4.0
Rating: 4 stars out of 5
Bankrate Score
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Auto

Rating: 4.1 stars out of 5

4.1

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Cost & ratings

Rating: 4.2 stars out of 5

4.2

Coverage

Rating: 4 stars out of 5

4.0

Support

Rating: 4 stars out of 5

4.0

Home

Rating: 3.9 stars out of 5

3.9

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Cost & ratings

Rating: 3.2 stars out of 5

3.2

Coverage

Rating: 4.3 stars out of 5

4.3

Support

Rating: 5 stars out of 5

5.0

About Bankrate Score

Policyholders who value good customer service and the ability to handle all their financial business through one company may want to consider Country Financial as their company of choice.

Who Country Financial may be good for: For those looking for a one-stop shop for all their financial needs, Country Financial's robust product line, from insurance to investments, may be of interest. The company is known for a high level of customer service and also rates highly for financial stability.

 

Who Country Financial may not be good for: Country Financial only writes policies in 19 states, so you won’t be able to access its insurance in an area where it does not operate. The company’s high average rates for home insurance may also dissuade homeowners looking for cheap coverage.

New

What’s new with Country Financial?

Country Life Insurance Company, part of the Country Financial family of businesses, was awarded a place on the 2023 Ward's 50 list of top-performing life insurance companies, out of nearly 700 life insurers considered. Those on the list were selected for outstanding financial results in the areas of safety, consistency and performance over a five-year period.

Country Financial car insurance

Country Financial earned a 4.1 Bankrate Score for its auto insurance, part of which was due to its high third-party customer satisfaction and financial strength ratings. That suggests that the company places a high value on maintaining good policyholder relationships — something that could make it a good option if customer service matters to you.

Country Financial offers car insurance policies with all the standard coverage types and many optional endorsements. These include emergency roadside service, new car replacement, personal effects coverage, safety glass coverage, and vehicle rental and trip interruption coverage. Additionally, the company offers a host of potential discounts, including three discounts for teen drivers.

Customers who prioritize service and live in one of the 19 states where Country Financial writes auto policies may be interested in the company. Country Financial ranked above the industry average in the J.D. Power 2023 U.S. Auto Insurance Study for the North Central region. Customers who value digital policy management may be impressed with the company's mobile app. The company also came in above average in the shopping portion of J.D. Power's 2023 U.S. Insurance Digital Experience Study, and policyholders can file claims, pay bills and request roadside assistance all within the app.

Pros and cons of Country Financial car insurance

Country Financial offers a full line of standard auto insurance coverage types and a few unique discounts. However, Country Financial will not fit the needs of all automobile owners.

Pros
  • Variety of optional coverage types

  • Specific resources available for insuring teen drivers

  • High J.D. Power customer satisfaction score for the North Central region

Cons
  • Only available in 19 states

  • Does not offer gap insurance

  • No online quoting available

Country Financial car insurance cost

Country Financial car insurance costs an average of $2,443 per year for a full coverage policy and $599 per year for a minimum coverage policy, according to Bankrate’s study of quoted annual premiums. On average, Country Financial policyholders pay slightly less than the national averages of $2,314 per year for full coverage and $644 per year for minimum coverage. While Country Financial isn't one of the cheapest car insurance companies, its average rates are lower than the national averages.

Country Financial car insurance rates by driving history

An individual’s driving record can play a major role in their auto insurance rate. Motorists with incidents such as speeding tickets and at-fault accidents typically pay higher rates than drivers with clean driving records. Below you can find average Country Financial rates for customers with a variety of driving records.These rates are based on a sample, and your rates will likely vary. For more personalized information, you can reach out to a Country Financial agent for a quote.

Country Financial full coverage premium National full coverage premium
Clean driving history $2,443 $2,314
Speeding ticket conviction $3,111 $2,802
At-fault accident $3,281 $3,283
DUI conviction $3,568 $4,408

Country Financial car insurance quotes by age

A driver’s age can affect the price they pay for car insurance, and young drivers typically pay more for car insurance, even on their parents' policy. Parents who have teen or young adult drivers in their household may benefit from shopping around to find a carrier that offers low average rates and discounts for younger drivers. The following average rates are for a teen driver with a clean driving record added to their parents' policy and adult drivers with a clean record on their own policy.

Average cost of car insurance for drivers on their parents’ policy
Country Financial full coverage premium National full coverage premium
Age 16 $4,952 $4,874
Age 17 $4,439 $4,541
Age 18 $4,101 $4,258
Age 19 $4,907 $3,732
Age 20 $3,645 $3,535
Average cost of car insurance for drivers on their own policy 
Country Financial full coverage premium National full coverage premium
Age 18 $4,875 $6,488
Age 25 $3,065 $2,854
Age 30 $2,663 $2,448
Age 40 $2,443 $2,314
Age 60 $2,222 $2,097

Country Financial car insurance discounts

Customers looking to lower their cost of car insurance may be interested in potential discounts to help them save. Country Financial offers several standard discounts such as multi-policy discounts and student discounts, alongside some more unique auto insurance discounts:

If you and your partner are getting married sometime in the next year and you both insure your vehicles with Country Financial, you may qualify for this discount. Country Financial only offers this discount to policyholders ages 21 and older.
If you get an online quote from Country Financial before your current auto insurance policy expires, you may receive a discount.
If you are a full-time K-12 teacher, firefighter, police officer, EMT or paramedic, you may qualify for a discount from Country Financial.
This discount may apply for drivers under the age of 25 with parents who are Country Financial policyholders. To be eligible, the driver's parents must qualify for a multi-vehicle or multi-policy discount.

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Answering a few quick questions to check your availability with Country Financial
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Country Financial home insurance

Our insurance editorial team assigned Country Financial home insurance a Bankrate Score of 3.2. Although its coverage options and support are excellent, the high average cost of a policy brought the score down. While the national average for $250K in dwelling coverage is $2,151 a year, Country Financial's average was a much higher $3,308. If you are hoping to find cheap coverage for your home, Country Financial might not be the best choice for you.

Country Financial's home insurance offerings are available in three coverage levels: basic, combined and premier. The basic plan includes standard coverage options, while the combined plan includes coverage for one instance of human-caused physical damage to the structure of your home. The premier plan includes this extra coverage type and coverage for one instance of physical damage to personal property such as a power surge that damages your computer.

Additionally, Country Financial offers endorsements like sewer backup coverage, extended replacement cost and scheduled personal property coverage. Earthquake and flood insurance are available but may need to be purchased as separate policies.

Country Financial has strong customer satisfaction ratings for home insurance in J.D. Power’s 2023 U.S. Home Insurance Study, and homeowners insurance policyholders may also benefit from the comprehensive mobile app. As with all of Country Financial's offerings, online quoting is not available.

Pros and cons of Country Financial home insurance

Your home is likely one of your most valuable assets, so choosing the right homeowners insurance company may be critical to your financial protection strategy. When comparing Country Financial with other providers, these pros and cons may help you narrow down your selections.

Pros
  • Multiple coverage levels to choose from

  • Identity theft coverage available

  • Earthquake and flood insurance available

Cons
  • Average premiums are higher than the national average

  • No online quoting available

  • Not available in every state

Country Financial home insurance cost

Country Financial’s average annual premium for $300,000 in dwelling coverage is $3,308. Compared to the April 2024 national average of $2,151 per year for the same amount of coverage, Country Financial policyholders pay more than average for their home insurance. To get the best homeowners insurance rate, you may want to request quotes from numerous insurers.

Dwelling coverage limit Country Financial average premium National average premium
$150K dwelling $2,086 $1,274
$300K dwelling $3,308 $2,151
$350K dwelling $3,679 $2,450
$450K dwelling $4,484 $3,046
$750K dwelling $7,007 $4,824

Country Financial home insurance discounts

Country Financial offers several homeowners insurance savings options, including a discount for purchasing multiple Country Financial policies. The insurer also offers the following more unique home insurance discounts:

You could qualify for a discount if your roof meets certain hail-resistant standards. To qualify, you must provide Country Financial with your roof manufacturer’s name, the date the shingles were manufactured and installed and the manufacturer’s bill of sale, package label or warranty.
If you just replaced your roof, you might receive a discount from Country Financial. This discount is not available in all states.
Install new wiring in your home and Country Financial may reward you with a discount. This discount is only available in select states.
You might earn a home insurance discount if you equip your home with safety and security devices such as an automatic sprinkler system, deadbolt locks, fire extinguishers, smoke detectors or a central station burglar and fire alarm system that reports to emergency services.

Get personalized home insurance quotes

Answering a few quick questions to check your availability with Country Financial

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Country Financial life insurance

Country Financial life insurance offers a full suite of life insurance policy types including term, whole and universal life insurance policies. The company's term policies have the option of 10-, 15-, 20- or 30-year terms with the option to extend or convert coverage at the end of the term. The company does not, however, offer a few types of life insurance, such as variable universal life, so if you are looking to compare multiple types of policy before you buy, you may want to consider other companies with more extensive offerings.

The cost of Country Financial life insurance may vary greatly depending on the type of policy you are purchasing as well as your age, health and other factors. If you are looking for the cheapest life insurance possible, it can be a good idea to ask for quotes from several companies to see who can offer you the best pricing.

Pros and cons of Country Financial life insurance

Pros
  • Term, universal and whole life insurance policies available

  • Multiple riders for policy customization

  • Free accelerated death benefit for universal life and whole life policyholders

Cons
  • Not available in all states

  • Variable universal life policies are not available

  • Policies must be purchased through a Country Financial representative

Country Financial life insurance endorsements

Country Financial offers several endorsement options which may vary depending on the type of life insurance policy you choose. These endorsements, also called riders, could help you enhance your coverage to meet your needs. Country Financial’s life insurance endorsements include:

This endorsement provides up to $50,000 in term coverage for each of your children between ages 0 and 17. The child can convert the policy to whole life insurance at age 23 without completing additional medical exams.
This endorsement allows you to stop paying premiums for a period of time without losing coverage if you become disabled before age 65.
This rider allows you to access your death benefit while you’re still alive should you develop a terminal illness.
This rider, available on 20- and 30-year term life policies, returns your base premiums paid if you’re still alive at the end of your life insurance term.
This rider enables you to add term life coverage to an existing whole life policy to cover you or your spouse.
If you pass away due to an accident before age 70, this rider will pay an additional amount.
If you are between the ages of 22 and 43, this rider enables you to buy additional whole life coverage every three years without a medical exam.
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Compare Country Financial with other insurers

Country Financial may not be the right choice for everyone. If it isn’t quite right for your needs, you may want to consider one of these options.

Badge 1 Featured

Country Financial

Country Financial
Rating: 4 stars out of 5
4.0
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Cost & ratings

Rating: 3.7 stars out of 5
3.7

Coverage

Rating: 4.2 stars out of 5
4.2

Support

Rating: 4.5 stars out of 5
4.5

State Farm

State Farm
Rating: 4.3 stars out of 5
4.3
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Cost & ratings

Rating: 4.4 stars out of 5
4.4

Coverage

Rating: 3.9 stars out of 5
3.9

Support

Rating: 4.4 stars out of 5
4.4

USAA

USAA
Rating: 4.5 stars out of 5
4.5
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Rating: 4.6 stars out of 5
4.6

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Rating: 4.5 stars out of 5
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Rating: 4.2 stars out of 5
4.2
OVERVIEW
Info
While Country Financial only offers insurance products in 19 states, State Farm writes auto and home insurance policies nationwide. State Farm car insurance policyholders can potentially reduce their rates by enrolling in the provider’s usage-based Drive Safe & Save program. However, compared with Country Financial, State Farm offers relatively few home insurance discounts and life insurance riders.
Although USAA writes car and home insurance policies in all 50 states, it only offers products to military members, veterans and their eligible family members. USAA auto insurance policyholders can save on their premiums by taking advantage of numerous discounts, including a potential discount for garaging their vehicles on a military base. Unlike with most home insurance companies, USAA’s standard homeowners policies include personal property replacement cost coverage. USAA also offers banking products, including checking and savings accounts, car loans and home mortgages, brokerage and trading services and retirement plans.
STANDOUT FEATURES
Info
Dollar Reload
Numerous discounts offered
Lightbulb
Two safe driving programs
Bank Best
Also offers banking and investment products
Loan
Military on-base discount
Dollar
MyUSAA Legacy discount
Online Reviews
SafePilot telematics program
AVG FULL COV. AUTO RATE
Info
$2,364 $1,695
JD POWER AUTO SCORE
Info
882/1000 890/1000
AVG HOME RATE
Info
$1,774 $1,442
JD POWER HOME SCORE
Info
829/1000 881/1000
AM BEST RATING
Info
A++(Superior) A++(Superior)

Is Country Financial a good insurance company?

Country Financial offers a wide collection of insurance products and other financial services with strong customer satisfaction and financial strength ratings from third-party reviewers. Although the carrier has a convenient mobile app and is rated highly by J.D. Power for digital customer satisfaction, it does not offer online quoting. Still, customers looking to meet all their insurance or financial needs with a single company, Country Financial could be a great choice, but keep in mind that the carrier only writes policies in 19 states.

Country Financial customer satisfaction

Third-party reviews may be a great resource when looking for a company that offers positive customer satisfaction and financial strength history. Bankrate evaluated customer satisfaction by looking at J.D. Power scores, which assess factors such as customer satisfaction as well as digital experience. Although Country Financial received a score for its auto insurance policies, it did not feature on J.D. Power's list of customer satisfaction rankings for homeowners insurance.

We also looked at financial strength ratings from AM Best as an indicator of the company's historic ability to pay claims. AM Best gives Country Financial a financial strength score of A+ (Superior), which underscores a positive history of being able to pay out claims in a timely manner.

Study or Rating agency Country Financial Industry average
2023 J.D. Power Digital Experience Study - Service Not scored 702/1,000
2023 J.D. Power Digital Experience Study - Shopping 529/1,000 521/1,000
AM Best rating A+ (Superior) N/A

Country Financial auto claims satisfaction

In J.D. Power’s 2023 U.S. Auto Insurance Study, Country Financial ranked above the industry average in the North Central region with an overall customer satisfaction score of 828 out of 1,000. This is the only region that included a ranking for the company (due to its limited regional availability).

J.D. Power Auto Claims Satisfaction Study

Country Financial customer complaints

Another way to assess the responsiveness of a company to its customers is by looking at its rating with the National Association of Insurance Commissioners (NAIC). The NAIC tracks complaints by company and product and assigns each product a complaint index based on the expected number of complaints for a company of that size. A complaint index of more than 1.00 indicates a company receives more complaints than expected for its market share, while one under 1.00 shows that a company received fewer complaints than was average for the industry.

Country Financial scores very well in the NAIC complaint index for auto policy complaints. For the past three years, it has consistently had fewer complaints than average, suggesting that the company responds to customer needs in a prompt and satisfactory way.

Country Financial's complaint index ratings for homeowners insurance are even better than its auto insurance numbers, and they have been consistently getting better over the past few years. In 2022, for example, there were only nine total complaints filed with the NAIC against the company. This indicates that customers are generally satisfied with their company interactions and claims management.

Other Country Financial tools and benefits

While auto, home and life insurance may be some Country Financial’s most popular insurance offerings, the company also offers many other financial products. The following perks may be appealing to customers who want to maintain all their insurance needs with a single company.

  • Financial service products: In addition to insurance, the company offers 401k plans, annuities, college savings plans, IRAs and managed accounts.
  • Umbrella insurance: Umbrella insurance provides additional personal liability coverage that may enhance the protections of your auto and home insurance policies. If personal liability losses exceed the limits of your car or homeowners insurance policy, umbrella insurance may kick in to help cover the additional costs.
  • Renters insurance: Renters insurance covers the personal belongings of renters who incur losses due to perils such as fire or theft. Country Financial’s premier renters insurance plan adds additional protection to cover losses caused by paint spills or power surges.
  • Landlord insurance: Country Financial’s landlord insurance policies cover structural losses and lost income and provide liability protection.
  • Business insurance: Country Financial offers business insurance options for farms, wineries, breweries and more.
  • Pet insurance: If you have pets, you may be interested in Country Financial's customizable pet insurance options.
  • Insurance for teens: Parents of teen drivers may appreciate the company's car insurance for teens page, which notes discounts for teen drivers and information for finding affordable insurance for young drivers. The company's resources for young drivers are created in partnership with the Insurance Institute for Highway Safety and the Highway Loss Data Institute.
  • Online resources: Country Financial offers online calculators that might help you determine how much home you can afford and how to budget for home ownership. The company also offers a series of online personal finance and budgeting resources designed to help people take control of their finances.
  • Life insurance calculator: If you're trying to decide how much life insurance you need, you may be interested in Country Financial's life insurance calculator.

Country Financial also offers educational materials for young people, from ages kindergarten to young adult, to help them learn the value of money and how to invest for the future.

Frequently asked questions about Country Financial

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quotes analyzed

Methodology

Auto

Bankrate utilizes Quadrant Information Services to analyze April 2024 rates for all ZIP codes and carriers in all 50 states and Washington, D.C. Rates are weighted based on the population density in each geographic region. Quoted rates are based on a 40-year-old male and female homeowners with a clean claims and incidents history, good credit and the following coverage limits:

  • $100,000 bodily injury liability per person
  • $300,000 bodily injury liability per accident
  • $50,000 property damage liability per accident
  • $100,000 uninsured motorist bodily injury per person
  • $300,000 uninsured motorist bodily injury per accident
  • $500 collision deductible
  • $500 comprehensive deductible

To determine minimum coverage limits, Bankrate used minimum coverage that meets each state’s requirements. Our base profile drivers own a 2021 Toyota Camry, commute five days a week and drive 12,000 miles annually.

These are sample rates and should only be used for comparative purposes.

Age: Rates were calculated by evaluating our base profile with the ages 16-60 (base: 40 years) applied. Depending on age, drivers may be a renter or homeowner. Age is not a contributing rating factor in Hawaii and Massachusetts.

The rates for drivers ages 16-20 added to their parents' policy reflect the good student and driver's training discounts applied. The rates for drivers aged 16-20 on their own policy do not include the good student and driver's training discounts. Additionally, 25-year-old rates are based on the driver as a renter and 30+ on the driver as a homeowner.

Incidents: Rates were calculated by evaluating our base profile with the following incidents applied: clean record (base), single speeding ticket and single at-fault accident.

Homeowners

  • Coverage A, Dwelling: $150,000, $300,000, $350,000, $450,000, $750,000
  • Coverage B, Other Structures: $15,000, $30,000, $35,000, $45,000, $75,000
  • Coverage C, Personal Property: $75,000, $150,000, $175,000, $225,000, $375,000
  • Coverage D, Loss of Use: $30,000, $60,000, $70,000, $90,000, $150,000
  • Coverage E, Liability: $500,000
  • Coverage F, Medical Payments: $1,000

The homeowners also have a $1,000 deductible, a $500 hail deductible and a 2 percent hurricane deductible (or the next closest deductible amounts that are available) where separate deductibles apply. 

These are sample rates and should be used for comparative purposes only. Your quotes will differ.

Bankrate Scores

Our 2024 Bankrate Score considers variables our insurance editorial team determined impacts policyholders’ experiences with an insurance company. These rating factors include a robust assessment of each company’s product availability, financial strength ratings, online capabilities and customer and claims support accessibility. Each factor was added to a category, and these categories were weighted in a tiered approach to analyze how companies perform in key customer-impacting categories. 
5
Rating: 5 stars out of 5
Overall Score
  • Cost & ratings 50%
  • Coverage & savings 30%
  • Support 20%
Like our previous Bankrate Scores, each category was assigned a metric to determine performance, and the weighted sum adds up to a company’s total Bankrate Score — out of 5 points. This year, our 2023 scoring model provides a more comprehensive view, indicating when companies excel across several key areas and better highlighting where they fall short.
Written by
Mary Van Keuren
Contributor, Insurance

Mary Van Keuren has written for insurance domains such as Bankrate, Coverage.com, and The Simple Dollar for the past five years, specializing in home and auto insurance. She has also written extensively for consumer websites including Reviews.com and Slumber Yard. Prior to that, she worked as a writer in academia for several decades.

Edited by Editor, Insurance