Alfa insurance review 2023
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At a glance
Auto
3.9
Cost & ratings
3.5
Coverage
4.0
Support
4.7
Home
3.1
Cost & ratings
2.7
Coverage
4.0
Support
3.0
About Bankrate Score
Bottom Line
Policyholders who live in Alabama, Georgia or Mississippi and value a company with a firsthand understanding of local insurance risk might consider Alfa as their company of choice.
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Good selection of insurance products, including farm and church insurance
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Highly-rated mobile app with policy management and claim reporting
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Variety of car insurance discounts for premium savings
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Online quotes available for most policies
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Coverage is only sold in Alabama, Georgia and Mississippi
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Alabama customers must pay an annual membership fee to buy a policy
Alfa car insurance
Alfa car insurance may be a good option for drivers in Alabama, Georgia and Mississippi who want standard coverage options, a range of discounts and a mobile app with policy management tools. Alfa offers standard auto coverage types, including uninsured motorist coverage and underinsured motorist coverage. In terms of endorsements, Alfa only offers accidental death and dismemberment, accident forgiveness (in Alabama and Mississippi) and roadside assistance, so it may not be the best carrier for drivers looking for policy customization.
Alfa car insurance received a Bankrate Score of 3.9 out of 5.0. This score reflects how the company performed across the following categories: coverage options, customer satisfaction, financial strength, average premiums, availability and digital tools.
Pros and cons of Alfa car insurance
When comparing car insurance providers to find the best company for you, it may be helpful to weigh the pros and cons of each company. Here are some of the biggest pros and cons we identified while analyzing Alfa’s auto insurance offerings:
PROS
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Many discounts for potential policy savings
Online quotes available
Rated above average for customer satisfaction
CONS
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Very limited coverage area
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Does not offer many endorsements
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Annual membership required for Alabama residents
Alfa car insurance cost
The average full coverage auto policy with Alfa costs $1,653 per year, based on rates provided by Quadrant Information Services. The average minimum coverage policy with the carrier costs $390 per year. Comparatively, the national average cost of car insurance is $2,014 per year for full coverage and $622 per year for minimum coverage.
Although Alfa may not have the cheapest average rates, remember that drivers may pay different rates for car insurance based on their individual characteristics. Factors like ZIP code, vehicle type and claims history may all contribute to a driver’s car insurance premium.
Alfa car insurance rates by driving history
A history of at-fault accidents or traffic violations will likely impact your premium. To illustrate how car insurance rates may change based on driving record, we analyzed Quadrant data to compare quotes from Alfa for drivers with a clean driving history, one speeding ticket and one at-fault accident.
In our data collection, we did not include rates for a driver with a DUI on their record, as some insurance companies may not insure a driver who has gotten a DUI. If you have been convicted of a DUI, you could contact an Alfa agent to see if you qualify for coverage.
Alfa average monthly full coverage premium Alfa average annual full coverage premium National average annual full coverage premium Clean driving history $138 $1,653 $2,014 Speeding ticket conviction $183 $2,196 $2,457 At-fault accident $216 $2,587 $2,854 Alfa average monthly minimum coverage premium Alfa average annual minimum coverage premium National average annual minimum coverage premium Clean driving history $33 $390 $622 Speeding ticket conviction $44 $522 $748 At-fault accident $52 $627 $892 Alfa car insurance quotes by age
Car insurance rates may vary based on age. In most cases, young drivers pay the highest rates for car insurance due to their lack of experience on the road. If you are a parent and add a teen driver to your policy, your rates will likely increase. In the table below, you can see Alfa’s average rates for drivers in various age groups. These quotes are for a driver with a clean driving history.
Average cost of car insurance for drivers on their parent’s policy
Average cost of car insurance for drivers on their own policy
Alfa car insurance discounts
Alfa offers a wide selection of car insurance discounts which may help you get a lower premium. However, the discounts Alfa offers may vary by state. Here are some of the unique savings opportunities Alfa advertises:
Policyholders who also have a qualifying commercial, personal or farm umbrella policy could receive a discount on their auto insurance.Policyholders who also hold an Alfa life insurance policy may receive a discount on their auto insurance policy.Alfa offers occupational discounts to qualifying educators, military and first responders, state or federal employees and auto manufacturers.Discounts may be available for policyholders who insure two or more private passenger vehicles on a single Alfa policy.Alfa car tools and benefits
Alfa’s website hosts a suite of articles covering important auto insurance topics such as filing a claim and finding repair services after an accident. Potential customers can use the company's website to get a quote or locate an insurance agent in their area. However, Alfa doesn’t offer a car insurance coverage calculator or a quote comparison tool, which some other companies have.
Alfa home insurance
Alfa home insurance may be a good option for homeowners looking for standard coverage types and a selection of endorsements. As Alfa's coverage is focused on the Southeast, the company’s familiarity with regional weather threats may be beneficial. For instance, Alfa offers a discount for qualifying residents of Alabama and Mississippi if their homes are fortified against hurricanes and windstorms.
In addition to standard dwelling and personal property structure, Alfa offers the following optional coverage types: homesharing coverage, personal property replacement cost coverage, home systems protection and scheduled personal property coverage. The company also offers insurance for condominiums, renters, churches and farms. Alfa has a homeowners insurance Bankrate Score of 3.1. The company gained points for endorsement options and a low National Association of Insurance Commissioners (NAIC) Complaint Index, but lost points for limited coverage availability and third-party customer satisfaction data.
Pros and cons of Alfa homeowners insurance
Below, you can see some of the most notable advantages and drawbacks of Alfa’s home insurance offerings:
PROS
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Several endorsements available
Potential discounts tailored to regional weather patterns
Some helpful blog resources for buying home insurance
CONS
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Few discounts available compared to some other carriers
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Not available outside of Alabama, Mississippi and Georgia
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Online quoting is not available for home insurance
Alfa home insurance cost
The average Alfa home insurance policy costs $1,409 per year for $250K in dwelling coverage, according to Bankrate’s research. Compared to the average cost of homeowners insurance in the U.S., which is $1,428 per year for $250K in dwelling coverage, Alfa customers typically pay about the same.
However, the price of your homeowners insurance may depend on several factors, including the coverage types you choose, the age of your home and your credit-based insurance score. The average rates below may be helpful for the comparison, although your individual rates will likely vary.
Dwelling coverage limit Alfa average annual premium National average annual premium $150,000 $947 $975 $250,000 $1,409 $1,428 $350,000 $1,890 $1,879 $450,000 $2,456 $2,343 $750,000 $4,113 $3,761 Alfa home insurance discounts
Alfa offers a few home insurance discounts that could help you get a lower premium. However, some discounts are only available in select states. Here are the home insurance discounts advertised by Alfa Insurance:
Alfa may provide a discount to customers who purchase home and auto insurance policies with the carrier.If your parent has an Alfa insurance policy, you may qualify for a discount on a home or renters insurance policy.If your home is equipped with safety features, like burglar alarms, fire or smoke alarms, or a deadbolt lock, you could qualify for savings.Some customers in Alabama and Mississippi may qualify for a discount if their home is fortified against hurricanes.Alfa home tools and benefits
Alfa's Tools & Tips section of its website features a variety of blog posts on topics like termite prevention, winterizing your in-ground pool and lightning safety. Additionally, Alabama residents who become members of the affiliated Alabama Farmers Federation may be eligible for discounts on vehicles, travel, maintenance and more.
Alfa life insurance
Based on our review, Alfa offers both term and permanent life insurance policies. The company has a variety of policy options within these categories including no-medical-exam policies, an interest sensitive plan and a final expenses burial insurance plan.
Alfa offers some unique life insurance policies that may not be common with other carriers. These include a return of premium term life policy, which may allow you to recoup a portion of your premiums if you outlive the term. You can also purchase Alfa life insurance for children up to 14 years old through the company’s First Step Life program.
Pros and cons of Alfa life insurance
Below, you can see some of the pros and cons we identified with Alfa life insurance:
PROS
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No-medical-exam policies available
Online quotes available for term life insurance
Several riders offered
CONS
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No online quotes for permanent life policies
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No life insurance coverage calculator
Alfa life insurance endorsements
Life insurance endorsements, also called life insurance riders, are optional policies that allow you to personalize your coverage. Alfa offers a selection of endorsements, including:
If you pass away and your death is caused by a qualifying accident, your beneficiary may receive a secondary death benefit.This rider provides life insurance coverage for each of your children until age 25. When the child turns 25, they have the option to convert the rider into an individual permanent policy with up to five times the rider coverage amount.This rider prevents your child’s life insurance policy from getting canceled before the child turns 25 if you pass away or become disabled.This rider provides level-term coverage for a spouse up to age 65. When the rider expires, it can be converted to a permanent policy.If you become totally disabled, you won’t have to pay your premiums for the duration of the disability.This allows you to pay your premiums on your preferred schedule. Options include monthly, quarterly, semi-annually or annually.Alfa life tools and benefits
Alfa doesn’t appear to offer any unique life insurance tools or benefits, like estate planning services.
Alfa customer satisfaction
Researching third-party ratings for customer satisfaction, claim satisfaction and company complaints may help you choose the best insurance company for your needs. Some of the most reputable organizations that rate insurance companies are J.D. Power and the National Association of Insurance Commissioners (NAIC).
Alfa auto satisfaction
In J.D. Power’s 2022 U.S. Auto Insurance Study, Alfa was ranked above average for overall customer satisfaction in the Southeast region. Alfa received a score of 862 out of 1,000, which is higher than the industry average score of 849 out of 1,000. Alfa was not rated in J.D. Power’s U.S. Auto Claims Satisfaction Study.
In the NAIC Complaint Index, Alfa has more complaints than expected for private passenger auto insurance based on its market share. Alfa’s complaint index is 1.36, which is slightly higher than the industry benchmark of 1.00.
Alfa homeowners satisfaction
Alfa has fewer complaints than expected for home insurance, according to the NAIC Complaint Index. Alfa’s complaint index for home insurance is 0.31, which is lower than the industry index of 1.00. Alfa is not rated in J.D. Power’s 2022 U.S. Property Claim Satisfaction Study or the 2022 U.S. Home Insurance Study.
How to file a claim with Alfa
There are several ways to file a claim with Alfa. You can start a new claim online by selecting your policy type from the dropdown menu. You’ll be asked to submit information about your policy, the incident and relevant contact information. Online claims are available for most of Alfa’s insurance policies, including auto, home and life insurance. You can also report a claim by calling the Alfa office in your state or through the Alfa2Go mobile app.
Alfa availability
Alfa only sells auto, home and life insurance policies in three states — Alabama, Georgia and Mississippi. Alfa's website advertises insurance product offerings in 11 states, but these are through an affiliate company. The eight other states listed are:
- Arkansas
- Indiana
- Kentucky
- Ohio
- South Carolina
- Tennessee
- Texas
- Virginia
Other Alfa perks worth considering
The following perks may make Alfa a competitive option:
- Mobile app: Alfa’s highly-rated mobile app allows customers to virtually view policy information, file claims, connect with an agent and pay their bill.
- Personal umbrella insurance: This coverage option may help protect you against the financial burden of a lawsuit by adding additional liability protection to back up your homeowners and auto insurance policies.
- Farm insurance: Alfa offers property, liability and optional coverage types for farmers in eligible states.
- Church insurance: This policy is designed to cover your place of worship.
- Watercraft insurance: This coverage pays out for covered losses to your recreational watercraft and is written on an actual cash-value.
Alfa corporate sustainability
The Alfa Foundation is an initiative that seeks to support organizations making a positive impact in the communities Alfa serves. Alfa supports these organizations through programs, investments and donations, including their Alfa Cares Program, which encourages staff to make a difference in their communities.
Originally founded to provide insurance to farmers in Alabama, Alfa continues to work with the Alabama Farmers Agriculture Foundation to fund education, research and awareness on the importance of agriculture in the state.
Not sure if Alfa is right for you?
Alfa may not be the right provider for you. If your needs aren’t met with Alfa Insurance, you may want to consider one of the following carriers.
Alfa vs. State Farm
State Farm is one of the largest insurance companies in the U.S., and it’s the leading underwriter of auto and home insurance policies. Unlike Alfa, State Farm policies are available in almost every state. State Farm offers a large selection of insurance products and stands out for its helpful online resources and vast network of agents. Like Alfa, State Farm also offers life insurance.
Learn more: State Farm Insurance review
Alfa vs. Geico
Geico is a nationwide insurance provider, with dozens of insurance products offered through the company and its partners including auto, home, renters, life, travel, pet and health insurance. Geico has a reputation for providing affordable premiums, plus a variety of discounts for further savings. For example, Geico offers car insurance discounts for military personnel, federal employees, smart students, safe drivers and many others.
Learn more: Geico Insurance review
Alfa vs. Farmers
Farmers stands out for its unique coverage options, especially for auto insurance. Farmers offers add-on options for rideshare coverage, rental car reimbursement, customized equipment coverage and more. In addition to auto insurance, Farmers sells home, renters, life, business, earthquake, rideshare, RV and many other insurance policies. In terms of third-party ratings, Farmers doesn’t have the highest scores. In J.D. Power’s 2022 U.S. Auto Insurance Study, Farmers is rated below average in multiple regions. It’s also rated near the bottom of J.D. Power’s 2022 U.S. Home Insurance Study.
Learn more: Farmers Insurance review
Is Alfa a good insurance company?
Based on our insurance review, Alfa Insurance may be a good option if you live in one of the three states where the majority of coverage types are available. Alfa offers a good selection of coverage types, and many policies come with multiple endorsements and discounts. It’s easy to get an auto or life insurance quote online and contact a customer service agent, either through phone or live chat. However, keep in mind that Alfa doesn’t offer as many online tools as some other insurers, and its average rates are higher than the national average for many products.
46years of industry expertise122carriers reviewed20.7KZIP codes examined1.2Mquotes analyzedMethodology
Bankrate utilizes Quadrant Information Services to analyze 2023 rates for ZIP codes and carriers in all 50 states and Washington, D.C. Rates are weighted based on the population density in each geographic region. Quoted rates are based on 40-year-old male and female homeowners with a clean claim history, good credit and the following coverage limits:
Auto
- $100,000 bodily injury liability per person
- $300,000 bodily injury liability per accident
- $50,000 property damage liability per accident
- $100,000 uninsured motorist bodily injury per person
- $300,000 uninsured motorist bodily injury per accident
- $500 collision deductible
- $500 comprehensive deductible
To determine minimum coverage limits, Bankrate used minimum coverage that meets each state’s requirements. Our sample drivers own a 2021 Toyota Camry, commute five days a week and drive 12,000 miles annually.
Age: Rates were calculated by evaluating our base profile with the ages 16-60 (base: 40 years) applied. Depending on age, drivers may be a renter or homeowner. Age is not a contributing rating factor in Hawaii and Massachusetts.
The rates for drivers ages 16–20 added to their parent's policy reflect the good student and driver's training discounts applied. The rates for drivers aged 16-20 on their own policy do not include the good student and driver's training discounts. Additionally, 25-year-old rates are based on the driver as a renter and 30+ on the driver as a homeowner.
Incidents: Rates were calculated by evaluating our base profile with the following incidents applied: clean record (base), single speeding ticket and single at-fault accident.
Homeowners
- Coverage A, Dwelling: $150,000, $250,000, $350,000, $450,000, $750,000
- Coverage B, Other Structures: $15,000, $25,000, $35,000, $45,000, $75,000
- Coverage C, Personal Property: $75,000, $125,000, $175,000, $225,000, $375,000
- Coverage D, Loss of Use: $30,000, $50,000, $70,000, $90,000, $150,000
- Coverage E, Liability: $300,000, $300,000, $300,000, $300,000, $500,000
- Coverage F, Medical Payments: $1,000
The homeowners also have a $1,000 deductible and a separate wind and hail deductible (if required).
These are sample rates and should be used for comparative purposes only. Your quotes will differ.
Bankrate Scores
Our 2023 Bankrate Score considers variables our insurance editorial team determined impacts policyholders’ experiences with an insurance company. These rating factors include a robust assessment of each company’s product availability, financial strength ratings, online capabilities and customer and claims support accessibility. Each factor was added to a category, and these categories were weighted in a tiered approach to analyze how companies perform in key customer-impacting categories.
Like our previous Bankrate Scores, each category was assigned a metric to determine performance, and the weighted sum adds up to a company’s total Bankrate Score — out of 5 points. This year, our 2023 scoring model provides a more comprehensive view, indicating when companies excel across several key areas and better highlighting where they fall short.
- Tier 1 (Cost & ratings): To determine how well auto and home insurance companies satisfy these priorities, 2023 quoted premiums from Quadrant Information Services (if available), as well as any of the latest third-party agency ratings from J.D. Power, AM Best and the NAIC, were analyzed.
- Tier 2 (Coverage & savings): We assessed companies’ coverage options and availability to help policyholders find a provider that balances cost with coverage. Additionally, we evaluated each company’s discount options listed on its website.
- Tier 3 (Support): To encompass the many ways an auto and home insurance company can support policyholders, we analyzed avenues of customer accessibility along with community support. This analysis incorporated additional financial strength ratings from S&P and Moody’s and factored a company’s corporate sustainability efforts.
Tier scores are unweighted to show the company's true score in each category out of a possible five points.