Key takeaways

  • The Prime Visa is a great option for loyal Amazon shoppers who want to earn elevated cash back on their Amazon purchases.
  • In addition to earning 5 percent cash back on Amazon.com and Whole Foods Market purchases, the card also offers a number of Visa Signature benefits — including extended warranty protections, emergency card replacement and more.
  • Although the card doesn’t charge an annual fee, it does require an Amazon Prime membership.

If you’re a big fan of Amazon.com, then you might be considering one of the top cards for online shopping on the market today — the Prime Visa. This card offers Amazon Prime members an exceptional rewards rate of 5 percent cash back on Amazon.com, Amazon Fresh, Whole Foods Market and Chase Travel purchases, which can add up fast. Plus, it doesn’t charge an annual fee, and Prime members can even earn a free Amazon.com gift card just for signing up.

But with so many rewards credit cards out there, how can you tell if this card deserves a place in your wallet? Let’s look at this card’s features to see what it offers and who’d benefit most from the rewards, perks and benefits.

Since this card is part of the Visa Signature credit card family, you’ll also get extra benefits that include extended warranties, zero fraud liability, roadside dispatch, lost or stolen card reporting, travel and emergency assistance services, emergency card replacement and auto rental collision damage waiver, to name a few.

When is the Prime Visa worth it?

While everyone has their own preferences when it comes to which rewards cards are best, the Prime Visa is almost always worth it in the following scenarios:

You spend a ton of money on Amazon.com purchases each month

The 5 percent cash back rate on Amazon.com purchases is the major draw of this card, and let’s not forget this earning rate applies to online purchases (including Amazon Fresh purchases) and those made in physical Amazon stores. If you spend $500 with Amazon.com each month, which isn’t out of the question, you would rack up $300 in rewards with this card each year on those purchases alone.

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Keep in mind: An Amazon Prime membership is required for this card, but that may not be a big consideration for you if you're a member already. Also, note that you'll earn 2 percent back at restaurants, gas stations, drugstores and local transit along with 1 percent back on all other purchases.

You shop at Whole Foods Market

Remember that the 5 percent cash back rate also applies to Whole Foods Marketplace purchases, and there are no limits to the rewards you can earn. If you do most of your grocery shopping at Whole Foods, it’s easy to see how you could quickly rack up rewards with this card.

As an example, the United States Department of Agriculture (USDA) says that the average family with 2 adults and 2 kids (ages 8 and 10) spent $1,312.10 per month on a moderate food plan as of January 2024. If this family spent just $1,000 of their grocery budget at Whole Foods each month, they would earn $600 in cash back over the course of a year with this card.

You use the Chase Travel portal

The Visa Prime card also earns 5 percent back on purchases made through Chase Travel. Although this card won’t be mistaken for a top travel credit card, this is still a great earnings rate on travel purchases — provided you use the Chase portal to book your travel.

You want to avoid unnecessary credit card fees

The Amazon Visa Prime card doesn’t charge an annual fee, nor does it charge foreign transaction fees on purchases made abroad or from foreign online stores. That makes the card a good option to keep for the long haul, as well as one you can use for overseas trips if you prefer. As mentioned previously, however, you are required to have an Amazon Prime membership to be eligible — although you may already be paying the $139 annual membership fee if you’re a regular Amazon shopper.

When is the Prime Visa not worth it?

While the instances above show when the Prime Visa can be worth it, there are times when another card might leave you better off. Here are some examples of those times:

You carry a balance from time to time

Using the Prime Visa may not be worth it if you occasionally carry a balance — especially if you do it on a regular basis. Where some rewards credit cards offer a 0 percent introductory APR on purchases for a limited time, the Amazon Prime Visa does not.

In fact, this card charges a variable APR, or annual percentage rate, of 19.49 percent to 27.49 percent. You’ll likely pay more in interest than you’ll earn in rewards when you carry a balance from one month to the next.

You want a credit card with luxury travel perks

Also note that, outside of the 5 percent back on Chase Travel purchases and a few travel insurance benefits, the Amazon Prime Visa benefits don’t include travel-specific perks. If you want annual travel credits, elite status with a travel brand, airport lounge access or other travel benefits, you’ll have to consider other rewards credit cards instead.

Should you get the Prime Visa?

If you spend a lot of money with Amazon.com and Whole Foods, then you should absolutely consider the Prime Visa card. After all, there aren’t any other rewards cards on the market today that always offer such an exceptional rate on these purchases, and you won’t have to pay an annual fee, either.

You can even pair this card with another rewards card that offers more points in other categories, such as a travel credit card for travel purchases or a card that offers more rewards on groceries, entertainment or dining out.

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Bankrate’s take: Either way, this card deserves a spot in your wallet — especially if you're already an Amazon Prime member who spends regularly with the online retailer.

The bottom line

At the end of the day, this card offers one of the highest rates of cash back for spending categories that are common for most families. And if you already have a Prime membership that you find to be worth it, the card will likely complement your spending.