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Comenity Direct launches high-yield savings account and CDs with top-tier yields

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There’s a decent chance that a Comenity product is already in your wallet.  

After years of being known as the bank behind the scenes for more than 160 credit card programs to more than 50 million customers, Comenity wants to be your bank.  

Comenity today launched its Comenity Direct High-Yield Savings Account and a selection of CDs that offer competitive products for consumers. 

The savings account offers one of the highest yields nationwide at 2.48 percent annual percentage yield (APY) and has a low minimum opening balance requirement of $100.   

Comenity Direct offers CDs ranging from one-yeato five-year terms with competitive APYs: 

  • 1-year CD: 2.86 percent. 
  • 2-year CD: 2.98 percent. 
  • 3-year CD: 3.05 percent. 
  • 4-year CD: 3.10 percent. 
  • 5-year CD: 3.15 percent. 

Comenity Direct was created in 2018 and is a brand of Comenity Capital Bank. Comenity Capital Bank has been FDICinsured since Dec. 1, 2003, according to  

How the APYs stack up

Comenity Direct is offering one of the highest yields on a savings account available at 2.48 percent APY. The high yield and low minimum required balance of $100 to get that APY are an attractive combination.  

Western Bank has a high-yield money market account that has a slightly higher yield of 2.5 percent APY and has no minimum balance requirement.  

Customers Bank recently released a high-yield savings account with a slightly higher yield at 2.5 percent APY. But the minimum to earn that APY is $25,000. UFB Direct recently launched a high-yield savings account at 2.45 percent APY, but it also requires $25,000 to earn that yield. 

Comenity Direct offers a top-tier APY on its two-year CD at 2.98 percent with a $1,500 minimum deposit required.  

Cross River Bank is one of the banks that offers a slightly higher yield, with a 3.05 percent APY and a $500 minimum opening balance on its two-year CD. 

Requirements, minimums and fees

There’s a $100 minimum to open the Comenity Direct high-yield savings account, but you won’t be charged a fee if you go below the $100 required minimum. A $1 minimum balance is required to earn interest. 

The Comenity Direct high-yield savings account doesn’t offer an ATM card or debit card for ATM access. The bank does offer a mobile app for deposits and withdrawals. 

Comenity Direct’s CDs require a $1,500 minimum balance at account opening. If you withdraw from the one-year, two-year or three-year CD early, you’ll owe a penalty of 180 days’ worth of simple interest. The early withdrawal penalty on the four-year and 5-year CDs is 365 days of simple interest.

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Written by
Matthew Goldberg
Consumer banking reporter
Matthew Goldberg is a consumer banking reporter at Bankrate. Matthew has been in financial services for more than a decade, in banking and insurance.