With more than 4,000 agents operating in 19 states throughout the country, American Family Insurance offers a wide range of insurance products to its customers. American Family Insurance was founded in 1927 by Herman Wittwer, a man who believed he could sell auto insurance to Wisconsin farmers. Starting with the name Farmers Mutual Automobile Insurance Company, it switched to the current name in 1963 when it started to provide more services and products to customers. In 1975, the company began to sell commercial lines of insurance, and in 1981 its assets exceeded $1 billion, making American Family Insurance one of the largest mutual auto insurance companies at the time. They continued to expand their reach across the nation over the years, with Georgia becoming the 19th state to have American Family Insurance as optional insurance coverage in 2009.

Based in Madison, Wis., American Family Insurance is the third-largest customer-owned property and casualty insurer in the country. They have $16.3 billion in assets and $4.8 billion in policyholder equity, giving them the strength to offer competitive prices and a range of services, including:

  • Auto insurance.
  • Homeowners insurance.
  • Health insurance.
  • Life insurance.
  • Business insurance.
  • Farm and ranch insurance.
  • Umbrella insurance.
  • Retirement planning.

Auto insurance

American Family Insurance provides auto insurance for all types of transportation, including cars, trucks, motorcycles, boats and even snowmobiles. All the basic insurance options, such as liability and bodily damage are offered, and American Family Insurance also offers emergency roadside service. The service includes mechanical labor, towing and delivery of needed items, such as gas or a car battery. The multiple vehicle discount and the good student discount offered help families and individuals save money on their auto insurance plans. Other discounts include the air bag discount for vehicles with factory-installed airbags, the accident-free or good driving discount for those with good driving records, and the over-50 premium plan discount.

Identity theft protection

As an addition to homeowners insurance, American Family Insurance offers identity theft protection. The program includes an identity fraud expense coverage, which covers the cost of lawyer fees, lost wages and other fees that may arise while coping with identity theft. Those who choose their identity theft protection through American Family Insurance also have access to Identity Theft 911, a leading company in fraud resolution.

Mobile access

Those with a smartphone can check insurance claims and policies on the go. American Family Insurance offers a mobile version of amfam.com for Web-enabled devices. Mobile access allows the insured to report claims, locate an agent, get a product quote and view product information.

Global medical insurance

For world travelers, American Family Insurance offers medical insurance that is available globally. Participants are able to choose any doctor or hospital while overseas with 24/7 coverage. It is made available on individual and family health insurance plans.

The corporate headquarters of American Family Insurance are located at:

6000 American Parkway

Madison, WI 53783

For more information about American Family Insurance, call (608)242-4100 or toll free at (800)692-6326.