Do you know someone in the market for a new credit card? Starting Oct. 1, 2020, American Express is offering 3X more points or cash back for 3 months to eligible consumer cardmembers who refer a friend to a consumer or business American Express credit card (terms and eligibility apply).

The offer, coined “3 For All,” is valid through Oct. 28, 2020, and also includes a cardmember bonus of up to 7,500 Membership Rewards points for each approved friend (up to 55,000 points in total for this offer specifically). Each Amex card already has its own referral bonus, so the maximum number of points you can earn may vary based on the card you own.

Further, once a friend is approved, they can also make use of the new Refer a Friend offer.

“This [offer] coincides nicely with the holiday shopping season (which also includes Amazon Prime Day this year),” says Ted Rossman, industry analyst at Bankrate. “I think it’s a creative promotion that can benefit card members and American Express. It’s a good time to spread the word to your social networks to get a good deal for your friends and yourself.”

What is the Amex Refer a Friend program?

With the Refer a Friend program, friends and family members can apply for American Express credit cards using your referral link. Upon their approval, you’re awarded a set number of Membership Rewards points.

Program eligibility requirements to keep in mind

Not every American Express card offers a referral bonus, and referral bonuses can vary based on the card at hand. Be sure to double-check your eligibility and read up on the details of your card’s specific referral offer.

You can refer friends to American Express cards you don’t own, so long as they fall within the same family as the card in your possession (think: Delta co-branded cards vs. Marriott co-branded cards).

As a note, you may not be eligible to participate in the Refer a Friend program if you don’t own a qualifying American Express consumer card, are behind on credit card bill payments or have exceeded the maximum amount of referral points.

The bottom line

This limited-time offer is sure to spark a renewed interest in Amex’s Refer a Friend program and, more importantly for Amex, it helps encourage both loyalty and spending with Amex cards.

“I’m more accustomed to seeing these kinds of promotions from startups (like TomoCredit and the Zero Card) rather than established leaders like American Express,” Rossman says. “The major players often have referral bonuses, but theirs are usually flat fees rather than higher rewards percentages.”

For more information on the program and current promotion, log into the Amex Refer a Friend portal using your card information or ID.