PURE Insurance review 2024

PURE car insurance does business in all 50 states and could be one of the best auto insurance companies for drivers with a high net worth. PURE allows policyholders to insure multiple types of vehicles — including standard vehicles, luxury vehicles and even golf carts — on one policy. The company has several unique add-ons that may be helpful to high net worth individuals, especially those who travel often.

PURE offers a wide range of coverage options. The company provides the standard options of collision, comprehensive, liability, medical payments, uninsured and underinsured motorist coverage. In addition, policyholders can purchase agreed value coverage, extended transportation expenses, original equipment manufacturer (OEM) coverage, and worldwide rental coverage — which gives policyholders the ability to rent or borrow a vehicle anywhere in the world.

PURE home insurance coverage could be a good choice for those with homes valued at $1 million or more. For homeowners with a high net worth, searching for the best home insurance may be a bit more complicated. Shopping around and comparing home insurance quotes may still be helpful, but high-value homes often have unique features that require specialized coverage.

PURE understands this and strives to provide home insurance options that can be customized. The company offers flexible rebuilding options so that you can choose whether to rebuild your home or receive a cash settlement in the event of a covered loss. PURE also offers guaranteed home replacement cost, jewelry coverage, broad coverage for sewer and drain backups, flexible deductible options and coverage to help you prevent losses that have previously occurred.

PURE Insurance Company won’t be the right choice for everyone. If you’re interested in exploring other options, you may want to consider the following providers.

With our start as the Bank Rate Monitor, Bankrate has been a trusted voice in the financial services sector since 1976. Today, we help millions of readers each year make wise decisions about a myriad of topics, including investing, credit cards, loans and insurance. Each year, our insurance editorial team uses our years of combined industry experience to conduct honest and comprehensive carrier reviews to help you choose the best provider for your needs.

PURE could be one of the best insurance companies for wealthy individuals. The company’s Member Advocates are one of its most outstanding features. These individuals are essentially personal insurance concierges who can guide you through identifying risks, preventing damage, recovering from losses and more. PURE doesn’t have an online quoting option, though, and it isn’t available for standard clientele. PURE may not be right for everyone, but if you have a high net worth, PURE’s products are designed specifically with your needs in mind.

PURE customer complaints

The National Association of Insurance Commissioners (NAIC) compiles a score for each insurer based on the number of complaints it receives. The industry average is 1.00. Anything above that indicates a higher-than-average number of complaints, while anything below 1.00 means the company has fewer complaints than average. Below, we’ve analyzed PURE's customer complaints by product line.

Other PURE tools and benefits

If you’re considering PURE Insurance, the following perks may stand out and help you make your decision.

• Mobile app: PURE’s mobile app allows you to file and track claims, access your insurance documents, pay bills and make some changes to your policies.
• PURE Art Services: This service may be useful if you need help preserving, enhancing, managing or creating valuations for your art collection.
• Watercraft coverage: If you have a sailboat, yacht or anything in between, PURE’s watercraft coverage may be of interest.
• Identity theft coverage: Identity theft is becoming more common. Identity theft coverage could help you protect your finances and restore your identity.
• Condo and co-op insurance: This coverage is specifically tailored to condo and co-op style homes and the unique risks that they face.
• Member Advocates: PURE Member Advocates are available to help PURE members book rental cars, locate repair facilities, communicate with other drivers’ insurers and reduce the administrative tasks that come with vehicle ownership.
• Situation Room: This 24/7 resource alerts policyholders via email or phone when they are in the path of a hurricane, wildfire, or other major risk. It offers resources, advice and the assistance of a PURE member advocate as needed for the situation.
• Home Spotlight: This allows policyholders to request a report that provides data and insights on property-specific risks like flood or fire, information on past insurance claims and building permits, as well as insurability.
• Risk management and loss prevention: PURE risk managers can consult with homeowners to identify risks and make recommendations on how they might better protect it. They can also provide a valuation to help you determine appropriate coverage limits.
• Systems home protection: This endorsement includes coverage for losses caused by mechanical and electrical systems breakdowns and allows you to replace damaged equipment with a new unit that is more environmentally-friendly or safer.

Frequently asked questions about PURE Insurance

Auto

Bankrate utilizes Quadrant Information Services to analyze April 2024 rates for all ZIP codes and carriers in all 50 states and Washington, D.C. Rates are weighted based on the population density in each geographic region. Quoted rates are based on a 40-year-old male and female homeowners with a clean claims and incidents history, good credit and the following coverage limits:

• $100,000 bodily injury liability per person
• $300,000 bodily injury liability per accident
• $50,000 property damage liability per accident
• $100,000 uninsured motorist bodily injury per person
• $300,000 uninsured motorist bodily injury per accident
• $500 collision deductible
• $500 comprehensive deductible

To determine minimum coverage limits, Bankrate used minimum coverage that meets each state’s requirements. Our base profile drivers own a 2021 Toyota Camry, commute five days a week and drive 12,000 miles annually.

These are sample rates and should only be used for comparative purposes.

Age: Rates were calculated by evaluating our base profile with the ages 16-60 (base: 40 years) applied. Depending on age, drivers may be a renter or homeowner. Age is not a contributing rating factor in Hawaii and Massachusetts.

The rates for drivers ages 16-20 added to their parents' policy reflect the good student and driver's training discounts applied. The rates for drivers aged 16-20 on their own policy do not include the good student and driver's training discounts. Additionally, 25-year-old rates are based on the driver as a renter and 30+ on the driver as a homeowner.

Incidents: Rates were calculated by evaluating our base profile with the following incidents applied: clean record (base), single speeding ticket and single at-fault accident.

Homeowners

• Coverage A, Dwelling: $150,000, $300,000, $350,000, $450,000, $750,000
• Coverage B, Other Structures: $15,000, $30,000, $35,000, $45,000, $75,000
• Coverage C, Personal Property: $75,000, $150,000, $175,000, $225,000, $375,000
• Coverage D, Loss of Use: $30,000, $60,000, $70,000, $90,000, $150,000
• Coverage E, Liability: $500,000
• Coverage F, Medical Payments: $1,000

The homeowners also have a $1,000 deductible, a $500 hail deductible and a 2 percent hurricane deductible (or the next closest deductible amounts that are available) where separate deductibles apply. 

These are sample rates and should be used for comparative purposes only. Your quotes will differ.