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E-Trade Core Portfolios review 2023

Updated January 4, 2023
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E-Trade Core Portfolios: Best for

  • Cost-conscious investors
  • Existing E-Trade customers
  • Low-cost funds

E-Trade Core Portfolios is a low-cost robo-advisor service that works especially well for existing E-Trade clients who are looking for a do-it-for-me investing solution at a reasonable price. Not only are the funds on offer low-cost, but clients can add some specialty funds to the mix, such as socially responsible funds, among others. E-Trade’s service is well-suited for beginning investors, with a low account minimum and the ability to purchase fractional shares. Customers looking for a competitive interest rate can also open a savings account here at E-Trade and access both accounts from a single sign-on dashboard. Unfortunately, E-Trade removed some prior features such as access to financial consultants and a retirement planning tool, though the service still gets the basics right, albeit without all the perks of some other robo rivals.

If human advisors are something you need, you’ll want to have a look at Betterment, which offers a strong cash management account, too. Schwab Intelligent Portfolios could also be an excellent pick for its comprehensive service and access to advisors at its higher tier. If cost is your only objective, then Vanguard Digital Advisors should be up there on your list, too.

E-Trade Core Portfolios: In the details

Broker logo
3.5
Rating: 3.5 stars out of 5
Bankrate Score
Cost
Rating: 4 stars out of 5
Investments and Portfolios
Rating: 3.5 stars out of 5
Account Types
Rating: 3.5 stars out of 5
Features and Tools
Rating: 3 stars out of 5
Customer Experience
Rating: 5 stars out of 5
About Bankrate Score
Account Minimum
$500 for investment accounts
Management Fee
0.30 percent of assets annually
Portfolio Mix
About a dozen funds across five taxable and four tax-sensitive portfolios, including smart beta and socially responsible funds
Fund Expense Ratio
Average: 0.06 percent, with funds’ expense ratios running from 0.03 to 0.39 percent
Account Types
Individual and joint taxable, custodial, traditional IRA, Roth IRA, rollover IRA, SEP IRA
Cash Management Account
A basic savings account with low interest, no monthly minimum
Customer service
Email, phone, online chat are all 24/5; in-person assistance at 29 branch offices
Tax Strategy
No tax-loss harvesting, tax-free municipal bonds in some portfolios
Rebalancing
Yes, semi-annually
Tools
Portfolio analyzer
Promotion
Pay no advisory fee for first three months
Rates as of January 4, 2023 at 6:09 PM

Pros: Where E-Trade Core Portfolios stands out

Low-cost funds

E-Trade Core Portfolios offers one of the lowest-cost portfolios around. In fact, the expense ratio of an average portfolio almost couldn’t go any lower. An average portfolio has a weighted expense ratio of just 0.06 percent. That translates into $6 annually for every $10,000 invested. While fees on the ETFs range from 0.03 to 0.39 percent, most sit very close to the cheap end.  

Now, this is money that goes to the companies managing these funds, not E-Trade itself. But everyone has to pay expense ratios, and it’s vital to minimize them where you can. And this cost comes on top of the management fee that you have to pay to E-Trade. These fees are paid seamlessly, as is typical for any expense ratio with an ETF. 

Almost no rival robo-advisor gets below E-Trade’s cost, Vanguard Digital Advisor being a notable exception.

Fund options

In addition to the core funds that comprise portfolios, E-Trade also offers a couple other choices that are not standard in most robo-advisor portfolios — a socially responsible ETF and a smart beta ETF. You can opt in to these selections, if you like, but you don’t have to make them part of your portfolio. 

E-Trade adds a portion of your money to a socially responsible ETF that focuses on companies with good records in environmental, social and governance issues. These funds often exclude companies in industries such as armaments or fossil fuels if they don’t meet the fund’s criteria. 

A smart beta fund looks for certain factors that might drive higher returns with lower risk or achieve the same returns as a traditional index fund with lower risk. This kind of fund often takes a more active approach to investing, with fund managers searching out investments that they think can generate better risk-adjusted returns.

Fractional shares

E-Trade Core Portfolios also uses fractional shares when it builds your portfolio, and not all robo-advisors do. This feature is valuable because it allows you to put all your money to work immediately. Without this feature, your money might be sitting in cash until you have enough to buy a full share, as happens at some rival robo-advisor services. So the market could be rising while you’re waiting to have enough money to buy. 

E-Trade allows you to not only buy fractional shares but reinvest your portfolio’s dividends in them, too. So any time you get a cash dividend, it’s rolled back into new shares of your investments. Again, that keeps your money invested and working for you at all times.

Reasonable management fee

E-Trade’s robo-advisory charges a reasonable management fee for what it offers – 0.30 percent annually of your assets – a figure that’s just above what could be called the industry standard of 0.25 percent. In practical terms, that fee means you’d pay $30 each year for every $10,000 managed by E-Trade. This fee includes all the routine costs of the robo-advisor service. That’s serious savings over a traditional human advisor where 1 percent might be more common. However, as is typical in the industry, you’ll pay an additional charge for any ETFs (more below). 

A management fee is one of the largest expenses you’ll pay at a robo-advisor, and you’ll want to make sure you’re getting your money’s worth. Rivals such as Wealthfront and Betterment offer extra features for a lower management fee (0.25 percent), while Schwab Intelligent Portfolios doesn’t charge a management fee at all, though it has a steeper $5,000 minimum.

Cons: Where E-Trade Core Portfolios could improve

Tax strategy

E-Trade offers only minimal tax strategy in its account, a shortcoming of the service relative to the top robo-advisors. To help generate better tax-efficiency, E-Trade will use municipal bond ETFs, which are tax-free at the federal level, in place of a taxable bond fund. This feature only makes sense in taxable accounts, not in tax-advantaged accounts such as IRAs. E-Trade allows you to opt into this feature at any time, and you can switch it off, as you like. 

Unfortunately, this is E-Trade’s main tax strategy, and the robo-advisor does not offer tax-loss harvesting, which can save investors substantial money, by recognizing investment losses on this year’s taxes and offsetting taxable gains. Wealthfront and Betterment are two notable leaders in offering this premium feature. 

Cash management account

E-Trade offers a basic savings account, and you can open it as another part of your E-Trade experience, meaning the account will appear on your dashboard along with your other accounts. The savings account pays a competitive interest rate, and it has the basic functions with no minimum, operating mainly as a place to amass your cash while you wait to invest it.

In contrast, some of the top cash management accounts give you checking-like features, including bill pay, a debit card and check writing, as well as early direct deposit, no monthly minimums or fees, no-fee ATMs and a competitive interest rate on your money. Two of the most popular are from the top robo-advisors Wealthfront and Betterment. 

Account minimum

E-Trade requires a $500 minimum to get started with Core Portfolios, and sure, that’s not a lot in the big scheme of things. But it’s still higher than most rivals, who let you get started with no minimum at all. Still, it does beat a few rivals, such as Schwab Intelligent Portfolios, with its $5,000 account minimum, and Personal Capital, with a hefty $100,000 minimum.

Reduced feature set

E-Trade has eliminated features that clients may have found helpful, including access to financial consultants. With a robo-advisor, clients may not expect to speak with a human, but it’s certainly helpful if you have an unusual question. Many rivals don’t offer them, and frankly, this price point won’t get you an advisor on retainer. Still, it was a nice addition, and clients will have to turn to customer service via email, phone, chat or one of more than two dozen E-Trade offices. Unfortunately, some reports suggest that customer service isn’t what it used to be either.

A greater selection of tools could also aid clients in planning their financial futures with E-Trade.

Review methodology

Bankrate evaluates brokers and robo-advisors on factors that matter to individual investors, including commissions, account fees, available securities, trading platforms, research and many more. After weighting these objective measures according to their importance, we then systematically score the brokers and robo-advisors and scale the data to ensure that you are seeing the top options among a field of high-quality companies. Read our full methodology.