Betterment review 2021

Bankrate senior reporter James F. Royal, Ph.D., covers investing and wealth management. His work has been cited by CNBC, the Washington Post, The New York Times and more.

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Betterment Logo

Best For

  • Investors who need a human advisor
  • Wealthier investors
  • New investors

Betterment is one of the largest independent robo-advisors, and its wealth of features shows why. It offers two service plans, one with all the core functions (investing and cash management, rebalancing, tax-loss harvesting) and one that takes it up a level with unlimited access to human advisors. It also adds a few features that are rare in the space, including socially responsible funds, that let you invest how you want. 

Betterment does all of this for a competitive price, and it should be among your top choices for a robo-advisor, especially if you’re just starting to invest. But those looking for a human advisor at low cost might also check out SoFi Automated Investing, while larger investors may find Schwab Intelligent Portfolios a more cost-effective option. 

Betterment at a glance

Star Rating

  • Cost: 5 of 5
  • Investments and Portfolios: 5 of 5
  • Account Types: 4.5 of 5
  • Features and Tools: 5 of 5
  • Customer Experience: 4 of 5
  • Account Minimum:
    $0 for the Digital tier, $100,000 for the Premium tier
  • Management Fee:
    0.25 percent of assets annually for Digital, 0.4 percent for Premium
  • Portfolio Mix:
    ETFs from 14 asset classes, plus all-cash, all-bond, socially responsible, smart beta funds; fractional shares
  • Fund Expense Ratio:
    Average: 0.07 percent
  • Account Types:
    Individual and joint taxable, Roth IRA, traditional IRA, SEP IRA and rollover IRAs, trusts
  • Cash Management Account:
    Yes, competitive yield, debit card, fee-free ATMs, checking account, no monthly fee
  • Customer service:
    Phone and email 9 a.m. to 6 p.m. ET Monday - Friday
  • Tax Strategy:
    Daily tax-loss harvesting, tax-coordinated portfolio
  • Rebalancing:
  • Tools:
    Tax impact preview, financial planning packages, charitable giving tool
  • Promotion:
    Up to 12 months of free management, depending on deposit


Pros: Where Betterment stands out

Two service plans, including options to access human advisors

If you’re looking for a robo-advisor to do all your investing or this core function with some extra human guidance along the way, Betterment has you covered. Betterment provides two service plans – a digital package and a premium package – each with its own pricing structure and features: 

  • Digital plan: This service gets you all the core functionality: portfolio management, automatic rebalancing, tax-loss harvesting and more. Cost: 0.25 percent annually, or $25 for every $10,000 you have invested. 
  • Premium plan: This service ups the game, and includes all the aspects of the digital plan as well as unlimited access to a team of fiduciary financial advisors who hold a certified financial planner (CFP) designation, and can advise on outside investments, too. Cost: 0.40 percent annually, or $40 for every $10,000 invested. 

You can select the plan that better meets your needs, and the fundamental difference between the two is access to human financial advisors tasked with looking out for your best interest as part of their CFP designation. But you’ll need to meet the premium plan’s $100,000 minimum to be able to gain access, a steep threshold for investors just starting out (more below). 

Those on the digital plan can get started with no account minimum and may also add on a financial planning package à la carte. You’ll be able to meet with a CFP professional for 45-60 minutes (depending on the package) on a number of topics, including optimizing your Betterment account, planning for retirement, preparing your finances to pay for college, marriage planning or other less common tasks. 

The packages run between $299 and $399 and you can book them through the Betterment site.

Portfolio mix

Betterment has structured its robo-advisor so that you can set up multiple financial goals (a car next year, a house down payment in five years and a retirement in 30 years, for example.) Then you’ll be able to create an investment strategy for each of them using various investment funds. 

Betterment offers a wide selection of asset classes, 14 in all, across both stocks and bonds for its core portfolio. They’re used to construct a portfolio based on your risk tolerance and time horizon for your financial goal. Goals that are distant (like retirement) can have more aggressive allocations, while those that are in the near future will have safer allocations. 

You’ll also have a few other options when constructing your portfolio. These include: 

  • A smart beta fund that weights the stocks in the index according to different factors
  • Socially responsible funds, including those that focus on climate change or social impact
  • An all-cash strategy, which earns what Betterment’s cash management account pays
  • An all-bond strategy, which focuses on income and minimizes volatility

In addition to these features, you can adjust the investment weights in your target portfolio, if you don’t want to invest in an area of the world, for example, or have too much of one kind of investment elsewhere and want more diversification.      

The robo-advisor monitors your portfolio daily and automatically rebalances it if it moves more than 3 percent away from your target allocation. Betterment generally tries to avoid selling to rebalance and instead uses cash flows (deposits, for instance) to top off the lagging allocation.

Fractional shares

Betterment offers fractional fund purchases, not something that every robo-advisor does, allowing you to put your whole deposit to work immediately rather than having it sit around until you can buy a full share. You’ll be able to buy in increments as small as one-millionth of a share.

Since you can buy in smaller increments, fractional shares allow you to keep the allocations in your financial plan on track and can help make tax-loss harvesting more efficient, too.

Low costs

If you’re looking for a low-cost robo-advisor, Betterment’s digital plan is a solid choice on that front. With a management fee of 0.25 percent, the digital plan hits the industry standard, and is still cheaper than a traditional human advisor (who often charges around 1 percent) while offering features (such as tax-loss harvesting) that these advisors would be hard-pressed to provide.

The premium plan charges 0.4 percent of assets, hardly unreasonable for its expanded features.

Wealthier investors on either plan will see fees reduced by 0.1 percent on any money above $2 million with Betterment. So for the digital plan, fees on that excess amount would fall to 0.15 percent, while on the premium plan they would fall to 0.3 percent. 

For its investment funds, Betterment chooses ETFs that charge low fees with Vanguard funds making up the primary stock funds for many of its core portfolios. Vanguard is a well-known leader in low-cost funds, and it offers some of the cheapest in the market. 

Across the ETFs used in its portfolios, the fees range from 0.06 percent to 0.13 percent, or from $6 to $13 for every $10,000 managed. The average portfolio has a fee around 0.07 percent. These fees go to the fund company, not Betterment, and you’ll pay them regardless of which robo-advisor you select. 

Tax minimization

Betterment offers a pair of strategies to help you minimize your taxes, and both should prove helpful in keeping more money in your wallet. These strategies are what Betterment calls its tax-coordinated portfolio and tax-loss harvesting+.

The tax-coordinated portfolio feature weighs the best accounts to invest your money in to minimize taxes, so it looks at your accounts as a whole. Highly taxed investments might go into a tax-advantaged retirement account such as an IRA, while those taxed at a lower rate can go into standard taxable accounts. Betterment automatically factors in every deposit and dividend, directing them to where they’re most likely to minimize your taxes.

Betterment’s research says this feature improves after-tax returns by 0.48 percent annually – more than your management fee. It amounts to 15 percent more money over a 30-year period. So a $1 million portfolio could otherwise be worth about $1.15 million, based on these claims.  

And Betterment’s tax-loss harvesting feature may also put more coin back into your wallet. Tax-loss harvesting is the process of selling losing investments to get a tax break, and if done smartly, it can save you real money. Betterment automates this process and checks regularly to see whether you could benefit and avoids incurring short-term capital gains, all at no additional cost.

Betterment estimates that its tax-loss harvesting feature boosts after-tax returns about 0.77 percent per year. That may seem modest, but over time it can add up to tens of thousands of extra dollars.

Cash management account

Betterment offers a solid and highly capable cash management account that can handle most needs. Cash management is founded on a fee-free checking account – no monthly fee, no overdraft fee, no monthly minimum. It also offers you a debit card with rewards, reimburses you for ATM fees worldwide and is FDIC-insured up to $250,000 in deposits.

The second part of Betterment’s cash management is what it calls Cash Reserve, a totally separate account that offers an interest rate that’s competitive with the top online banks. You can use this account to “bucket” and track cash for specific savings goals, too. The account is insured up to $1 million with Betterment’s partner banks in the program. 

Quick comparison of Robo-Advisor options:
Robo-Advisor Overall Rating Cost Rating Investments and Portfolios
Betterment logo
5 5 of 5
Wealthfront review 2021 logo Read Our Review
5 5 of 5
Ellevest review 2021 logo Read Our Review
4.5 5 of 5
Schwab Intelligent Portfolios review 2021 logo Read Our Review
5 4.5 of 5

Cons: Where Betterment could improve

Account minimum and premium fee structure

Betterment’s $100,000 account minimum for its premium plan is steep in the robo-advisor world, where many clients are approaching investing for the first time. So this plan is inaccessible to smaller investors, though they do have the option of adding on a financial planning package. 

But how does Betterment compare to other high-minimum plans such as Personal Capital or Schwab Intelligent Portfolios Premium? Its management fee is much cheaper than Personal Capital, which charges 0.89 percent on the first $1 million and requires a similar $100,000 minimum. 

The comparison against Schwab Intelligent Portfolios Premium is different, however, because of Schwab’s fee structure. Schwab requires a $25,000 minimum to get started with unlimited access to human advisors and charges $30 a month (after a one-time $300 setup fee). For someone with the minimum, that’s a hefty 1.44 percent fee. But the key is that it’s a fixed rate. 

What would you pay with $100,000 of assets in the premium plans at each? At Betterment, you’d pay $400 annually, while Schwab’s plan would cost you $360 for similar access to human advisors. And from there the fee for Betterment Premium would keep rising as your assets grew. 

Of course, to keep costs from rising you could downshift into Betterment’s digital plan and add on a one-off financial package for around $400, though that doesn’t compare well to Schwab’s all-access pass to human advisors, who also hold CFP designations.  

No direct indexing

Betterment doesn’t use direct indexing in its clients’ portfolios, potentially limiting some upside when tax-loss harvesting. While many robo-advisors use only ETFs in constructing portfolios, some (notably Wealthfront) use direct indexing, owning the stocks directly rather than the ETF. 

When using index funds, a robo-advisor only has one choice in tax-loss harvesting: sell the fund. But on any given day, many stocks in the fund have risen and many have fallen — so there are potential tax losses that could be realized from individual stocks. 

By direct indexing, a robo-advisor has more options to capitalize on losses, selling stocks that are down and reinvesting the money, while still holding on to most of the stocks in the index. So that means direct indexing offers more potential for the practice of tax-loss harvesting. 

Confusing set-up process

First the good part of Betterment’s set-up process: You can gain access to the site in less than 30 seconds with only your name and a valid email address. After that, you’re in the door and ready to create your plan. But as to how to create your plan? That’s where the process becomes more muddy.

After you sign in, you’re on Betterment’s dashboard screen and may not be quite sure how to proceed. You’re presented with an array of options without an unambiguous direction of where to go, unlike the sign-up process at many robo-advisors where the account-opening process entails answering questions that construct your portfolio. 

It would be much more helpful to have a clear checklist of steps to follow so that you could know you’re taking full advantage of what Betterment offers. An automated follow-up email does show up a few minutes later directing your attention to incomplete parts of your account, but a simple walkthrough on the site itself would ensure that you do it all on your first stop.

Bottom line

Betterment brings a highly capable robo-advisor to the market, and with a pair of management plans, it should appeal to both beginning investors and those who are a bit more well-heeled. Betterment gets the core functions right – investing, tax minimization, cash management – and it does all this for an eminently reasonable price. So it’s easy to see why clients have flocked to the company and why it’s among the top independent robos, along with Wealthfront. 

Those looking for a similar option should have a look at Wealthfront, which offers direct indexing and stock-level tax-loss harvesting. Investors on the hunt for unlimited access to financial advisors should also check out Schwab Intelligent Portfolios.

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