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Geico vs. Liberty Mutual 2024

Updated Jul 01, 2024

Explore coverages and discounts from Geico and Liberty Mutual to find the best fit for your insurance needs


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Geico, based in Chevy Chase, Maryland, was founded in 1936. The company is known for its gecko mascot and low average car insurance costs. It sells car insurance in all 50 states and Washington, D.C., making it a widely available option for drivers. It is currently the third-largest car insurance company by market share, with 12.31 percent of the market share as of 2023.

Liberty Mutual, headquartered in Boston, Massachusetts, was founded in 1926. The company is another national car insurance provider, and like Geico, it also has a well-known mascot: the LiMu emu. In addition to auto insurance, Liberty Mutual offers a variety of insurance products, including property, business and life insurance.


Our verdict

When comparing Liberty Mutual vs. Geico, both are strong insurance companies, but each company has its potential advantages and disadvantages. For example, Liberty Mutual offers more optional coverage, but Geico has higher third-party ratings and a higher Bankrate Score. Because average rates aren’t available for Liberty Mutual, it’s difficult to determine which carrier has cheaper average premiums, but comparing Geico’s average rates against the national cost of car insurance may be helpful to determine whether it’s right for you.

Geico vs. Liberty Mutual comparison

Both Geico and Liberty Mutual present unique advantages and drawbacks for policyholders, particularly in the context of their third-party ratings, coverage options and available discounts.

Both companies are well-regarded in the industry, with strong third-party ratings that reflect their reliability and service quality. Choosing between Geico or Liberty Mutual involves weighing these factors to determine which aligns best with your specific insurance needs and preferences.

Badge 1 Featured


Rating: 4.4 stars out of 5
Caret Down

Cost & ratings

Rating: 4.7 stars out of 5


Rating: 4 stars out of 5


Rating: 4.4 stars out of 5

Liberty Mutual

Liberty Mutual
Rating: 3.8 stars out of 5
Caret Down

Cost & ratings

Rating: 2.6 stars out of 5


Rating: 5 stars out of 5


Rating: 3.9 stars out of 5
Liberty Mutual may be a good choice for customers seeking several types of insurance products who enjoy the flexibility of working both with an agent and through digital self-service. From basic auto and home insurance to life, small business and commercial, Liberty Mutual may be able to meet all your coverage needs in one company.
Local agencies available
Offers several discounts
Auto Insurance
MexPro for trips into Mexico
No rates available
No rates available

Geico pros and cons

  • Range of discount opportunities

  • Average rates for drivers with an at-fault accident or moving violation on their record may be more affordable than competitors

  • Online and mobile app access

  • Robust digital tools for online policy management

  • Limited endorsement options

  • May have limited local agencies for those who want in-person support

  • Fewer optional coverage add-ons than competitors

  • Does not offer gap insurance

Liberty Mutual pros and cons

  • Variety of discount opportunities

  • Online tools and resources available

  • Numerous endorsements

  • Special coverage through MexPro, which extends coverage for drivers taking their car to Mexico

  • Rated below average for in the 2023 U.S. Auto Claims Satisfaction Study by J.D. Power

  • Lower financial strength rating compared to Geico

  • Higher-than-baseline number of complaints registered with the NAIC for private passenger auto insurance

  • Scored below average in the 2023 J.D. Power U.S. Auto Insurance Study in the regions Liberty Mutual was included

Is Geico cheaper than Liberty Mutual?

Average car insurance premiums from Quadrant Information Services are not available for Liberty Mutual, so it’s difficult to determine if Liberty Mutual is cheaper than Geico. However, Geico’s average rates, which were calculated by Bankrate’s insurance team with premium data from Quadrant Information Services, are much lower than the national average cost of car insurance nationwide. Below, you’ll see how Geico’s rates fluctuate across seven different driver profiles from young drivers to drivers with a DUI on their record.

Car insurance company Geico avg. full coverage premium Liberty Mutual avg. full coverage premium
Young driver (age 25) $2,314 Rates unavailable
Senior driver (age 70) $2,097 Rates unavailable
Good driver, good credit $2,012 Rates unavailable
Good driver, poor credit $2,907 Rates unavailable
Speeding ticket with good credit $2,466 Rates unavailable
At-fault accident with good credit $2,851 Rates unavailable
DUI conviction with good credit $4,585 Rates unavailable

Bankrate's take

To help you determine if Geico is better than Liberty Mutual, it's helpful for consumers to compare rates directly due to the absence of average premium information for Liberty Mutual. While Geico's rates are generally below the national average, providing a clear baseline for affordability, prospective customers should contact Liberty Mutual directly to obtain specific rate quotes. This direct comparison will enable individuals to make an informed choice, considering both the cost and the coverage options each company offers. Understanding these differences is essential for selecting an insurance provider that best fits personal insurance needs and budget constraints.

Geico vs. Liberty Mutual: discounts

Geico and Liberty Mutual both offer unique opportunities for car insurance discounts, which could help you get a lower rate if you qualify.

Discounts available from both carriers

Both Geico and Liberty Mutual offer discounts for the following:

  • Good student discount: Available to students maintaining a "B" average or higher.
  • Military discount: Discounts for active, retired or reserved U.S. military personnel.
  • Multi-car discount: Savings when you insure more than one vehicle under the same policy.

Geico discounts

Geico provides several discounts that standout, enhancing savings opportunities for its policyholders:

  • Federal employee discount (Eagle): Offers up to 12 percent off for active or retired federal employees.
  • Anti-theft system discount: Up to 23 percent off comprehensive coverage for vehicles equipped with anti-theft technology.
  • Emergency deployment discount: Special discounts for military members deployed in emergency zones.

Liberty Mutual discounts

Liberty Mutual also offers discounts that are not available with Geico:

  • Early shopper discount: Provides a discount for getting a quote before your current policy expires.
  • Online purchase discount: A reduction in premium for policies purchased online.
  • Preferred payment discount: Offers savings for choosing automatic payment methods or paying the policy premium in full upfront.

Geico and Liberty Mutual telematics programs

Geico and Liberty Mutual both offer usage-based insurance programs, also called telematics insurance. When you enroll in a telematics insurance program, your driving habits and mileage are tracked. If you practice safe driving behaviors and/or drive infrequently, you may qualify for a discount or lower rate on your policy. Here is how Liberty Mutual RightTrack and Geico DriveEasy compare.

Geico DriveEasy Liberty Mutual RightTrack
Device Mobile app Plug-in or mobile app
Can it raise your rate? Can increase or decrease Risky drivers may see rate increases
Availability 37 states and Washington, D.C. 41 states and Washington, D.C.
Discount N/A 10% on sign-up and up to 30% for safe driving
What it monitors Distracted driving, hard braking, cornering, smoothness, road type, distance driven, time of day and weather Braking force, acceleration and nighttime driving

Geico vs. Liberty Mutual: customer experience comparison

Comparing Geico vs. Liberty Mutual in third-party ratings and other tools, like mobile apps, can also offer insight into car insurance companies. In the J.D. Power 2023 U.S. Auto Claims Satisfaction Study, both Geico and Liberty Mutual rated below average with Geico earning a score of 871 out of 1,000 points compared to Liberty Mutual’s 866.

Like many car insurance companies, Geico and Liberty Mutual also offer mobile apps. Both apps are highly rated and offer a variety of features.

Geico Liberty Mutual
Apple store 4.8 of 5 4.8 of 5
Google play 4.6 of 5 4.6 of 5
J.D. Power claims satisfaction 871 / 1,000 866 / 1,000

Customer complaints

The National Association of Insurance Commissioners (NAIC) complaint index measures an insurance company's customer satisfaction relative to its size. It's calculated by comparing the number of complaints a company receives to its share of premiums in the market. This index helps provide a standardized measure, where a score higher than 1.0 suggests more complaints than average, and a score less than 1.0 suggests fewer. Understanding this index can be crucial for consumers looking to gauge the reliability and service quality of an insurer, as it reflects real-world issues policyholders have experienced.

Geico auto insurance customer complaints

In our Geico insurance review of its NAIC scores, we've found that Geico's NAIC complaint index scores consistently indicate fewer complaints than the industry average. This trend suggests that Geico is generally well-regarded in terms of customer satisfaction, potentially reflecting efficient operations and effective customer service. For those considering Geico, these scores could provide reassurance about the company's ability to handle claims and address customer issues effectively.

Liberty Mutual auto insurance customer complaints

In our review of Liberty Mutual's auto insurance, the NAIC complaint index scores indicate a higher number of complaints relative to the industry average, which may raise considerations about customer satisfaction. Over the past few years, there has been a noticeable decrease in the number of complaints, suggesting improvements in customer service or claims handling. Potential customers might view these trends as indicators of the company's ongoing efforts to enhance their service quality and responsiveness.

Frequently asked questions


Bankrate utilizes Quadrant Information Services to analyze the latest rates in July 2024 for all ZIP codes and carriers in all 50 states and Washington, D.C. Rates include the most recent approved rate changes filed by insurance companies that affect our profile. These revised rates are then weighted based on the population density in each geographic region so that policyholders can see the impact rates have in their areas. Quoted rates are based on a 40-year-old male and female driver with a clean driving record, good credit and the following full coverage limits:

  • $100,000 bodily injury liability per person
  • $300,000 bodily injury liability per accident
  • $50,000 property damage liability per accident
  • $100,000 uninsured motorist bodily injury per person
  • $300,000 uninsured motorist bodily injury per accident
  • $500 collision deductible
  • $500 comprehensive deductible

To determine minimum coverage limits, Bankrate used minimum coverage that meets each state’s requirements. Our base profile drivers own a 2022 Toyota Camry, commute five days a week and drive 12,000 miles annually.

These are sample rates and should only be used for comparative purposes.

Credit-based insurance scores: Rates were calculated based on the following insurance credit tiers assigned to our drivers: “poor, average, good (base) and excellent.” Insurance credit tiers factor in your official credit scores but are not dependent on that variable alone. Four states prohibit or limit the use of credit as a rating factor in determining auto insurance rates: California, Hawaii, Massachusetts and Michigan.

Incidents: Rates were calculated by evaluating our base profile with the following incidents applied: clean record (base), at-fault accident, single speeding ticket and single DUI conviction.

Age: Rates were calculated by evaluating our base profile with the ages 25-70 (base: 40 years) applied. Depending on age, drivers may be a renter or homeowner. Age is not a contributing rating factor in Hawaii and Massachusetts due to state regulations.

Bankrate Scores

Our 2024 Bankrate Score considers variables our insurance editorial team determined impacts policyholders’ experiences with an insurance company. These rating factors include a robust assessment of each company’s product availability, financial strength ratings, online capabilities and customer and claims support accessibility. Each factor was added to a category, and these categories were weighted in a tiered approach to analyze how companies perform in key customer-impacting categories.

Each category was assigned a metric to determine performance, and the weighted sum adds up to a company’s total Bankrate Score — out of 5 points. Our scoring model provides a comprehensive view, indicating when companies excel across several key areas and highlighting where they fall short.

Rating: 5 stars out of 5
Overall Score
  • Cost & ratings 50%
  • Coverage & savings 30%
  • Support 20%
  • Tier 1 (Cost & ratings): To determine how well auto and home insurance companies satisfy these priorities, average quoted premiums from Quadrant Information Services (if available), as well as any of the latest third-party agency ratings from J.D. Power, AM Best, Demotech and the NAIC, were analyzed.
  • Tier 2 (Coverage & savings): We assessed companies’ coverage options and availability to help policyholders find a provider that balances cost with coverage. Additionally, we evaluated each company’s discount options listed on its website.
  • Tier 3 (Support): To encompass the many ways an auto insurance company can support policyholders, we analyzed avenues of customer accessibility along with community support. This analysis incorporated additional financial strength ratings from S&P and Moody’s and factored a company’s corporate sustainability efforts.

Tier scores are unweighted to show the company's true score in each category out of a possible five points.

Written by
Ashlyn Brooks
Ashlyn Brooks is a finance writer with more than half a decade of experience, known for her knowledge in areas such as taxes, insurance, investing, retirement, finance news, and banking products.
Edited by Editor, Insurance