Best cheap car insurance in Lakeland

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Lakeland, Florida, as the name suggests, is surrounded by numerous lakes offering its 112,000 residents the lake lifestyle with warm, sunny days to go with it. But Polk County, Florida is also home to a large number of vehicle crashes, with almost 12,000 accidents reported in 2019, with numbers steadily increasing each year. This makes auto insurance even more critical, even with Florida’s expensive premiums. Lakeland residents can expect averages of around $1,046 each year for minimum coverage and $2,237 for full coverage policies.

Best car insurance companies in Lakeland

Drivers in Lakeland have a wide variety of carriers to choose from, and Bankrate found several as strong contenders for best car insurance companies in Lakeland. The carriers were reviewed for financial strength ratings, the number of digital assets offered, customer service reviews and competitive rates as determined by 2021 Quadrant Information Services data.

Insurance company J.D. Power customer satisfaction score
Florida region
Average annual premium for minimum coverage Average annual premium for full coverage
Allstate 851/1,000 $1,053 $2,227
Direct General Not rated $1,260 $2,532
Geico 846/1,000 $821 $2,039
Progressive 834/1,000 $1,236 $2,380


Allstate is ranked highest on the JD Power customer satisfaction index for Florida, while offering a wide range of coverage options and discounts. Optional coverages include sound system insurance, roadside assistance and rental reimbursement, for a more robust policy. Discounts are plentiful too, with ones such as good grades and multi-policy for additional savings. Plus you can install the DriveWise® app, to earn additional rewards for safe driving.

Direct General

Direct General specializes in providing coverage for high-risk drivers and a full range of coverage options. If you choose Direct General, you do not need a checking account or a credit card to start coverage. Coverage options include the standard ones you find with all carriers, with options such as towing coverage, rental car reimbursement and accidental death coverage.


Geico not only offers the least expensive rates among these carriers, but the number of potential discounts and policy options are significant. You may be able to add rental reimbursement, emergency roadside assistance and mechanical breakdown coverage to round out your policy. Discounts as plentiful to help you save even more, with ones available such as military, federal employee and seatbelt use.


Progressive offers competitive rates for Lakeland residents and scores around the region average with JD Power. If you want to save as much money as possible, see if you can take advantage of the many discounts available, including a 9% discount for simply signing up for coverage online. Plus, you have multiple digital assets at your fingertips, including an app where you can manage your policy, file a claim and request a quote for coverage.

Cheapest car insurance in Lakeland

Florida can be an expensive state to purchase auto insurance in, and Lakeland is no exception. Floridians pay an average of $1,100 annually for minimum coverage and $2,364 for full coverage. This is well-above the national average of $565 and $1,477 respectively. Lakeland is slightly less expensive, with average rates of $1,046 for minimum coverage and $2,237 for full, which means it is still possible to purchase the best cheap car insurance in Lakeland.

Bankrate reviewed several carriers and found multiple offering competitive rates and high customer service ratings. For instance, Allstate may not be the least expensive option listed, but the carrier ranks tops in the 2020 JD Power customer satisfaction score for the Florida region. Geico not only offers competitive rates, but has a wide range of discounts, such as policy bundling, safety equipment and an affiliation discount, and has the second-highest ranking with JD Power.

Insurance company Average annual premium for minimum coverage Average annual premium for full coverage
State Farm $707 $1,507
Geico $821 $2,039
Allstate $1,053 $2,227
Progressive $1,236 $2,380
MetLife $1,360 $2,777

Lakeland insurance requirements

Florida, like almost all other states, has minimum insurance coverage requirements. Florida is what is called a no-fault state, which means you are required to purchase Personal Injury Protection (PIP) coverage, in addition to liability:

  • $10,000 bodily injury liability coverage per person
  • $20,000 bodily injury liability coverage per accident
  • $10,000 property damage liability coverage per accident
  • $10,000 PIP coverage per person

However, purchasing the bare minimum for your auto insurance may leave gaps in your coverage, which can cause additional financial troubles if you are involved in an accident. For instance, Florida has some of the highest number of uninsured motorists in the country, ranking as the 6th worst overall. Talk to an insurance agent to go over your options.

Car insurance discounts in Lakeland

Auto insurance in the state of Florida has some of the most expensive premiums in the country, but fortunately, there are multiple ways to save each year, including in Lakeland. You can do this by comparing the discounts from a number of carriers and then taking advantage of as many as possible. Here are some common options:

  • Bundling: Almost all carriers offer a bundling discount. This means you receive a discount simply by purchasing both your auto insurance and another insurance product, such as homeowners or renters, through the same carrier.
  • Defensive driving: By completing an approved driver training course, you might receive another discount.
  • Safety equipment: If your vehicle is equipped with anti-lock brakes, airbags and/or an anti-theft system, ask if you are eligible for additional safety equipment discounts.
  • Loyalty discount: If you have been with the same carrier for at least a year or two, confirm if you are eligible to receive a loyalty discount. Many carriers offer discounts after a specified number of years as a thank you for your loyalty.

Frequently asked questions

What is the best car insurance company?

There are many traits to review to determine the best car insurance company for your budget and lifestyle. You can start with reviewing a carrier and the customer service ratings, financial strength, digital assets and coverage options. Bankrate has also done this and found carriers such as USAA, Amica, State Farm and Geico are all top considerations based on this information.

How much does car insurance in Lakeland cost?

Bankrate found the average cost of car insurance in Lakeland is $1,046 annually for minimum coverage, and $2,237 for full coverage. What is important to remember is your premiums are based on several personal factors, which is why your rate is different than what others pay. Your age, gender, marital status, vehicle, driving habits and history, plus coverage options are some of the points used to determine your exact cost.


Bankrate utilizes Quadrant Information Services to analyze rates for all ZIP codes and carriers in all 50 states and Washington, D.C. Quoted rates are based on a 40-year-old male and female driver with a clean driving record, good credit and the following full coverage limits:

  • $100,000 bodily injury liability per person
  • $300,000 bodily injury liability per accident
  • $50,000 property damage liability per accident
  • $100,000 uninsured motorist bodily injury per person
  • $300,000 uninsured motorist bodily injury per accident
  • $500 collision deductible
  • $500 comprehensive deductible

To determine minimum coverage limits, Bankrate used minimum coverages that meet each state’s requirements. Our sample drivers own a 2019 Toyota Camry, commute five days a week and drive 12,000 miles annually.

These are sample rates and should be used for comparative purposes only. Your quotes may be different.

Rates are determined based on 2021 Quadrant Information Services data.

Written by
Sara Coleman
Insurance Contributor
Sara Coleman has three years of experience in writing for insurance domains such as Bankrate, The Simple Dollar,, and numerous other personal finance sites. She writes about insurance products such as auto, homeowners, renters and disability.