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Best cheap car insurance in Lakeland

Fort De Soto Park, Sunshine Skyway Bridge, Saint Petersburg, Florida
John Coletti/Getty Images
Fort De Soto Park, Sunshine Skyway Bridge, Saint Petersburg, Florida
John Coletti/Getty Images
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The average cost of car insurance in Lakeland, Florida is $2,237 per year for a full coverage policy, or $186 per month. For minimum coverage, the average rate is $1,046 per year, or $87 per month. A minimum coverage policy is much cheaper than full coverage, but many insurance experts suggest that drivers consider purchasing more than the minimum amount required, because it may not provide enough financial protection if you have an accident.

Florida is one of the most expensive states for car insurance. However, Lakeland drivers may still be able to find an affordable policy. To help you find the cheapest car insurance in Lakeland, Bankrate pulled average rate quotes and compared providers using our unique methodology. According to Bankrate’s 2021 study of quoted annual premiums, Geico offers the cheapest car insurance in Lakeland for both minimum and full coverage.

Best cheap car insurance companies in Lakeland

Based on sample rate data from Quadrant Information Services, Geico, Allstate, Progressive and Direct Auto have the best cheap car insurance in Lakeland. After studying average annual rates, we also gave each carrier a Bankrate Score out of five points, which is calculated based on accessibility, affordability, claim handling, financial strength, online resources and more.

However, keep in mind that the cheapest car insurance companies are not necessarily the best carriers, depending on your unique insurance needs. For example, a provider with the lowest rates might not offer the types of coverage you need. It’s important to compare Florida car insurance companies based on factors besides price.

Insurance company Bankrate Score J.D. Power customer satisfaction score
(Florida region)
Average annual premium for full coverage Average annual premium for minimum coverage
Geico 4.7 823/1,000 $2,039 $821
Allstate 4.0 846/1,000 $2,227 $1,053
Progressive 4.4 822/1,000 $2,380 $1,236
Direct Auto Not rated Not rated $2,532 $1,260


Geico is among the best car insurance companies we studied in Lakeland and it’s also the cheapest on our list. It earned the highest Bankrate Score out of the four providers we reviewed, in part because of its low rates. Geico’s average premiums for full coverage and minimum coverage insurance are well below the citywide average, and the company offers a long list of discounts for additional savings. One potential downside to Geico for some drivers is that the coverage options are limited, with only a few add-ons to choose from if you want to customize your policy.

Learn more: Geico Insurance review


Allstate stands out for its excellent third-party ratings and customer service. In J.D. Power’s Auto Insurance Study, Allstate placed second for overall customer satisfaction in the Florida region, out of eight companies. It’s also one of the cheapest car insurance companies in Lakeland, with below-average rates and multiple discount opportunities. In addition, Allstate has more add-on coverages than any other provider we reviewed. Options include accident forgiveness, new car replacement, custom parts coverage, deductible rewards and a few others.

Learn more: Allstate Insurance review


Progressive does not offer the most affordable rates in Lakeland, but it’s still one of the best car insurance companies in the area, according to our research. The company has lots of discount opportunities, including savings for homeowners, having continuous insurance and adding a teen driver to your policy. Progressive also has several online tools that can help you compare rates across multiple providers and build a car insurance policy that fits within your budget. However, Progressive has a lower-than-average rating from J.D. Power and it does not offer many add-on coverages.

Learn more: Progressive Insurance review

Direct Auto

Out of the providers we reviewed, Direct Auto has the highest average annual rates. It also has few third-party ratings, which can make it difficult to accurately assess the company’s overall customer experience. However, Direct Auto might be one of the best carriers for drivers who are considered high-risk, based on their credit score, claim history or driving record. The company offers a handful of add-on coverages, like towing and labor coverage, and accidental death coverage. You can also get an SR-22 and non-owner insurance from Direct Auto.

Learn more: Direct Auto Insurance review

How to get and keep the cheapest car insurance in Lakeland

Cheap car insurance companies may offer affordable rates initially, depending on your circumstances, but your premium can change every time your policy renews. Therefore, it might be a good idea to take certain steps to maintain a low rate and avoid rate hikes. Here are a few tips for getting the best rates for your circumstances.

  • Shop around. Before you choose an insurance company, shop around and compare insurance providers based on the factors that matter most to you, such as multiple add-on coverages, 24/7 customer service or online policy management. You should also get several rate quotes for the type and amount of coverage you need.
  • Maintain a clean driving record. Individuals with clean driving records often pay the lowest car insurance rates. To lock in affordable rates each time your policy renews, focus on your driving habits and try to avoid tickets and accidents.

Frequently asked questions


Bankrate utilizes Quadrant Information Services to analyze 2021 rates for all ZIP codes and carriers in all 50 states and Washington, D.C. Quoted rates are based on a 40-year-old male and female driver with a clean driving record, good credit and the following full coverage limits:

  • $100,000 bodily injury liability per person
  • $300,000 bodily injury liability per accident
  • $50,000 property damage liability per accident
  • $100,000 uninsured motorist bodily injury per person
  • $300,000 uninsured motorist bodily injury per accident
  • $500 collision deductible
  • $500 comprehensive deductible

To determine minimum coverage limits, Bankrate used minimum coverage that meets each state’s requirements. Our base profile drivers own a 2019 Toyota Camry, commute five days a week and drive 12,000 miles annually.

These are sample rates and should only be used for comparative purposes.

Bankrate Score

Bankrate Scores primarily reflect a weighted rank of industry-standard ratings for financial strength and customer experience in addition to analysis of quoted annual premiums from Quadrant Information Services, spanning all 50 states and Washington, D.C. We know it is important for drivers to be confident their financial protection covers the likeliest risks, is priced competitively and is provided by a financially-sound company with a history of positive customer support.

To determine how well the best car insurance companies satisfy these priorities, third-party agency ratings from J.D. Power, AM Best, S&P, NAIC, and Moodys had the most impact on the companies’ Bankrate Scores. As price is a common consideration for drivers, we analyzed quoted premiums based on 40-year-old male and female drivers with a 2019 Toyota Camry. This profile, assessed across more than 35,000 ZIP codes in the U.S., provided a basis on which drivers may compare each provider.

While coverage options, insurer availability, affordability and customer experience are often the top priorities, Bankrate also analyzed each insurer’s online and mobile resources for policy management and claims handling. Insurance is rapidly evolving to keep pace with our digital world, so these aspects also carried weight in determining Bankrate Scores.

Written by
Elizabeth Rivelli
Insurance Contributor
Elizabeth Rivelli is a contributing insurance writer for Bankrate and has years of experience writing for insurance domains such as The Simple Dollar, and NextAdvisor, among others
Edited by
Insurance Editor