Key takeaways

  • Card issuers assign different categories — called merchant category codes — based on what sort of business the merchant is in.
  • These codes determine how and whether you earn rewards under a specific category for shopping at a certain store.
  • If a store is classified as a grocery store, and you have a credit card that rewards grocery purchases, you typically get rewards for purchases besides groceries made at that store.

Credit card rewards can be a perk of holding a card and using it responsibly. They could be in the form of airline miles, hotel points or cash back rewards that return a percentage of your purchases in the form of cash. For instance, the Blue Cash Preferred® Card from American Express offers 6 percent cash back on U.S. supermarket purchases (on up to $6,000 per year, then 1 percent back).

Reader Ruben writes that his Discover credit card offers 5 percent cash back for grocery purchases, and he wonders which purchases qualify. For instance, the Discover it® Cash Back offers 5 percent cash back on rotating categories each quarter on up to $1,500 per quarter, then 1 percent back, with activation required. Grocery stores are frequently featured as one of the card’s rotating categories.

“I just have a general question about cash back resulting in the groceries category,” Ruben says. “When they say groceries, do they mean strictly food-related items — or can other items sold (say, at a Ralph’s) also be counted toward the cash back rewards? I mainly want to know for the 5 percent cash back my current Discover credit card holds. Am I receiving the 5 percent on all purchases at the grocery store, or are some items deemed 1 percent cash back?”

Check the merchant category code for the retailer

Card issuers assign different categories — called merchant category codes — based on what sort of business the merchant is in. These merchant category codes determine which retailers qualify for specific rewards categories. These categories could include restaurants, grocery stores, gas stations, department stores, home improvement stores and office supply stores. Some merchants may not qualify for cash back rewards in a certain category, even though you might think they do.

For instance, Chase explains that restaurants qualify for the dining category if the “merchants’ primary business is sit-down or eat-in dining, including fast food restaurants and fine dining establishments.”

This means if you make purchases from merchants selling food and drink that operate within sports stadiums, casinos, theme parks, grocery stores, hotels and department stores, these purchases will not qualify for earning cash back rewards under the restaurant category by default. Only if the merchant has set up such purchases to be classified in the restaurant category will you get cash back rewards under the restaurant category.

Grocery store cash back rewards

Similarly, Chase also says that its grocery store category includes “supermarkets, merchants that offer a full-service grocery line of merchandise including a deli and bakery as well as smaller grocery stores.” The issuer doesn’t count warehouse stores and discount stores like Target or Costco, which sell a large range of goods, including groceries, in this category. Drugstores and merchants that sell only a few grocery items may not qualify for grocery store cash back rewards as well. And if you buy groceries while at a gas station, that doesn’t count for grocery store cash back rewards either.

Discover also explains which types of stores qualify for grocery rewards. According to the Discover it Cash Back’s terms and conditions, “Grocery Store purchases include those made at supermarkets, meat lockers, bakeries, smaller grocery stores, and grocery delivery services. All purchases made at Walmart, Target, convenience stores, wholesale clubs, discount stores, and supercenters are not eligible.”

Ruben, what you need to know is whether Discover classifies a store you’re interested in as a grocery store. If so, the purchases you make at that store would qualify for grocery cash back rewards. The rewards would apply to other purchases besides food items, too.

That doesn’t mean you should stock up on all sorts of purchases from your preferred grocery store just to qualify for grocery cash back rewards. Other stores that specialize in hardware items, for example, might offer a better price for such items than your local grocery store. If you bought hardware items from a grocery store, you may be paying a higher price — even after accounting for any cash back rewards earned.

The bottom line

Card issuers classify retailers into various merchant category codes based on the business type. This determines whether you get rewards under a specific category for shopping at a certain store.

In general, if a store is classified as a grocery store, and you have a credit card that rewards grocery purchases, you should be rewarded for the grocery category for purchases besides groceries made at that store. Ruben, check with your issuer to see if the store you prefer qualifies for grocery cash back rewards.