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Best homeowners insurance in Wisconsin for 2023

The best Wisconsin home insurance companies are Chubb, State Farm, Auto-Owners, Erie and West Bend, according to Bankrate’s analysis.

Updated Sep 01, 2023
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Quick Facts
Moneybag
$382/year
average savings through Bankrate
Two Thirds
2 out of 3 homes
are underinsured
Insurance Home
1 out of every 20
insured homes makes a claim each year
Circle Check
100% of homes
need insurance before getting a mortgage
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Compare the best homeowners insurance companies in Wisconsin

Using average premiums gathered from Quadrant Information Services, third-party ratings from AM Best and the 2022 J.D. Power U.S. Home Insurance Study, and an assessment of each provider’s coverage offerings and availability, Bankrate determined the best companies in Wisconsin. The table below showcases how each insurer performs across these categories in the form of a Bankrate Score, out of 5 total points, where the higher a company scored, the better they performed overall. Homeowners seeking coverage in the state may want to start their search with Chubb, State Farm, Auto-Owners, Erie and West Bend.

Chubb
Rating: 3.5 stars out of 5
3.5
Bankrate Score
Info
AM Best
A++
J.D. Power
809
/1,000
Average monthly premium*
$97
Average annual premium*
$1,164
Get a quote
State Farm
Rating: 3.2 stars out of 5
3.2
Bankrate Score
Info
AM Best
A++
J.D. Power
829
/1,000
Average monthly premium*
$91
Average annual premium*
$1,086
Read review
Auto-Owners
Rating: 3.2 stars out of 5
3.2
Bankrate Score
Info
AM Best
A++
J.D. Power
825
/1,000
Average monthly premium*
$89
Average annual premium*
$1,069
Get a quote
Erie
Rating: 3.1 stars out of 5
3.1
Bankrate Score
Info
AM Best
A+
J.D. Power
827
/1,000
Average monthly premium*
$57
Average annual premium*
$688
Get a quote
West Bend
AM Best
A
J.D. Power
Not rated
Average monthly premium*
$44
Average annual premium*
$531
Get a quote
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This advertisement is powered by Coverage.com, LLC, a licensed insurance producer (NPN: 19966249) and a corporate affiliate of Bankrate. The offers and links that appear on this advertisement are from companies that compensate Coverage.com in different ways. The compensation received and other factors, such as your location, may impact what offers and links appear, and how, where and in what order they appear. While we seek to provide a wide range of offers, we do not include every product or service that may be available. Our goal is to keep information accurate and timely, but some information may not be current. Your actual offer from an advertiser may be different from the offer on this advertisement. All offers are subject to additional terms and conditions.

Coverage.com, LLC is a licensed insurance producer (NPN: 19966249). Coverage.com services are only available in states where it is licensed. Coverage.com may not offer insurance coverage in all states or scenarios. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.

The top 5 insurance companies in Wisconsin

Chubb

Best for robust coverage

Rating: 3.5 stars out of 5
3.5 Bankrate Score
JD Power: 809/1,000 AM Best: A++

Average annual premium

$ 1,164 for $250k dwelling coverage
Chubb Review Get a personalized quote

Chubb is one of the best Wisconsin home insurance companies if you want a comprehensive policy. A standard Chubb home insurance policy includes several benefits, like extended replacement cost coverage, a cash settlement option after a claim, professional risk consulting, tree removal after a storm and many others. However, Chubb’s average home insurance rates may be higher than the state average. In addition, Chubb does not offer many discounts for potential savings.

State Farm

Best for customer satisfaction

Rating: 3.2 stars out of 5
3.2 Bankrate Score
JD Power: 829/1,000 AM Best: A++

Average annual premium

$ 1,086 for $250k dwelling coverage
State Farm Review Get a personalized quote

State Farm is one of the best home insurance companies to consider if you are looking for a provider with consistently top-rated customer service and customer satisfaction. In J.D. Power’s 2022 Home Insurance Study, State Farm ranked above average. You can purchase a State Farm home insurance policy through one of the company’s 19,000 agents, or through the website. The company’s main selling points are its high third-party ratings and proven customer service experience, but it may be worth noting that State Farm does not offer many add-on coverage options compared to some competitors.

Auto-Owners

Best for discount opportunities

Rating: 3.2 stars out of 5
3.2 Bankrate Score
JD Power: 825/1,000 AM Best: A++

Average annual premium

$ 1,069 for $250k dwelling coverage
Auto-Owners Review Get a personalized quote

Wisconsin homeowners who want to take advantage of discounts should consider Auto-Owners. The company offers a variety of ways to save, such as bundling your policies, paying your annual premium in full, having no mortgage, installing an automatic water shut off system, having an automatic backup generator, enrolling in paperless billing and many others. Auto-Owners also offers many endorsements for extra protection. With Auto-Owners, the biggest disadvantage may come for those who prefer to purchase their policy 100% digitally. You must work with an agent to get a quote and buy a policy.

Erie

Best for guaranteed replacement cost coverage

Rating: 3.1 stars out of 5
3.1 Bankrate Score
JD Power: 827/1,000 AM Best: A+

Average annual premium

$ 688 for $250k dwelling coverage
Erie Review Get a personalized quote

Erie stands out in multiple areas, but it may be most attractive for Wisconsin homeowners who want a guaranteed replacement cost coverage policy. Every standard home insurance policy from Erie includes guaranteed replacement cost coverage for your dwelling and personal items, in the event of a covered loss. Erie also sells a few optional endorsements, like service line protection and water backup coverage. Based on our review, we found that Erie falls short in terms of potential discounts, but it has an excellent customer satisfaction score from J.D. Power and below-average premiums.

West Bend

Best for coverage on a budget

JD Power: Not rated AM Best: A

Average annual premium

$ 531 for $250k dwelling coverage
Get a quote

Answer a few questions to see personalized rates from top carriers.

West Bend is a small, Wisconsin-based insurance company. According to data from Quadrant, West Bend’s average home insurance rates may be below the state average. West Bend is unique in the way it offers its combined auto and home insurance bundle, called the Home and Highway policy. This policy bundle is available in three tiers, and provides coverage for things like inflation protection, valuables, pets, identity theft, sports and hobby equipment, and food spoilage after a power outage. However, West Bend has limited online capabilities, so you’ll need to work with an agent to get a quote and buy a policy.

How Bankrate chose the best home insurance companies in Wisconsin

To find the best Wisconsin homeowners insurance, Bankrate’s insurance editorial team began by reviewing coverage options, discounts, digital experience and third-party ratings from some of the largest companies in the state. We collected average rate data from Quadrant Information Services. Each Wisconsin home insurance company earned a Bankrate Score on a five-point scale, based on this analysis. 

If you are in the market for home insurance in Wisconsin, using Bankrate Scores can help you quickly narrow down the best Wisconsin homeowners insurance companies. Insurers with high Bankrate Scores generally excel in multiple areas, such as affordability, coverage options, financial strength and customer satisfaction. Companies with low Bankrate Scores may fall short in certain categories, and might not be as strong overall.

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years of industry expertise
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carriers reviewed
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quotes analyzed

How much is homeowners insurance in Wisconsin?

The average home insurance premium in Wisconsin is $890 per year for a policy with $250,000 in dwelling coverage. Homeowners insurance rates vary by state, and Wisconsin homeowners pay less on average for home insurance than the average American. For comparison, the U.S. national average rate is $1,428 per year for the same level of coverage. This could be due to the fact that Wisconsin has a low property crime rate and does not experience major natural disasters, like hurricanes or tornadoes, leading to a lower probability of costly claims.

Although Wisconsin has cheap home insurance based on average rate data, it’s important to remember that every homeowner pays a different rate for coverage. Personal factors, like your claim history, ZIP code, the size and age of your home and its proximity to a fire station can all impact the cost of your policy. In the table below, you can see how average home insurance rates vary by coverage level with each of the top Wisconsin home insurance companies on our list:

$150K
$737
$250K
$1,164
$350K
$1,570
$450K
$1,977
$750K
$3,166
$150K
$769
$250K
$1,086
$350K
$1,326
$450K
$1,641
$750K
$2,452
$150K
$829
$250K
$1,069
$350K
$1,299
$450K
$1,549
$750K
$2,242
$150K
$474
$250K
$688
$350K
$916
$450K
$1,166
$750K
$1,847
West Bend
$150K
$374
$250K
$531
$350K
$710
$450K
$889
$750K
$1,385
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Advertising Disclosure
This advertisement is powered by Coverage.com, LLC, a licensed insurance producer (NPN: 19966249) and a corporate affiliate of Bankrate. The offers and links that appear on this advertisement are from companies that compensate Coverage.com in different ways. The compensation received and other factors, such as your location, may impact what offers and links appear, and how, where and in what order they appear. While we seek to provide a wide range of offers, we do not include every product or service that may be available. Our goal is to keep information accurate and timely, but some information may not be current. Your actual offer from an advertiser may be different from the offer on this advertisement. All offers are subject to additional terms and conditions.

Coverage.com, LLC is a licensed insurance producer (NPN: 19966249). Coverage.com services are only available in states where it is licensed. Coverage.com may not offer insurance coverage in all states or scenarios. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.

The following cities have the lowest homeowners insurance rates in Wisconsin: 

  • Oostburg: $790 — 11.2 percent below the state average
  • Cedar Grove: $793 — 10.9 percent below the state average
  • Waldo: $794 — 10.8 percent below the state average
  • McFarland: $795 — 10.7 percent below the state average
  • Random Lake: $796 — 10.6 percent below the state average

The following cities have the highest homeowners insurance rates in Wisconsin: 

  • Boscobel: $1,012 — 13.7 percent above the state average
  • Boyceville: $1,012 — 13.7 percent above the state average
  • Oxford: $1,012 — 13.7 percent above the state average
  • Millston: $1,011 — 13.6 percent above the state average
  • Mount Sterling: $1,011 — 13.6 percent above the state average

How to find the best cheap home insurance in Wisconsin

Finding the right homeowners insurance policy can be an important part of your financial plan. Having coverage for your home’s structure and belongings against a list of potential disasters and losses can provide you peace of mind that your investment is protected from steep financial loss. Finding a good homeowners insurance policy does not have to break the bank. The following steps may help you find the best cheap home insurance in Wisconsin:

  1. Obtain home insurance quotes from multiple companies. Shopping around is the best way to compare your options and ensure you are getting the best rate.
  2. Review discounts. Whether you are still getting quotes or you already have a policy, review the available insurance discounts available to you in your state. Discounts can help lower your premium.
  3. Consider your payment options. It can help to consult your budget and speak with either an insurance professional or a financial advisor to see which method of paying your premium makes most sense. Installment plans can break your premium into smaller payments, but typically cost more than paying in one lump sum.

Common home insurance discounts in Wisconsin

Deciding on which homeowners insurance company to choose may depend on the discounts available to your specific needs as a homeowner. Although each insurance company offers a variety of unique discounts, there are several common discounts you can find among many carriers.

Home insurance coverage options in Wisconsin

Heavy flooding and sinkholes lead to common causes of loss in Wisconsin for homeowners. If you are insuring your home within Wisconsin, you may want to consider these optional coverage types:

  • Flood insurance: Homeowners insurance companies generally do not cover flood damage on standard policies. Flood insurance is sold through the National Flood Insurance Program (NFIP) and from dozens of private carriers. To see if you are required to carry flood insurance, input your home’s address into a FEMA flood map, but know that this is only meant as a guide. As 90% of U.S. natural disasters involve flooding, the Insurance Information Institute (Triple-I) recommends all Wisconsin homeowners consider flood insurance.
  • Sinkhole coverage: Sinkhole protection may be necessary if you live in a sinkhole-prone area of Wisconsin. Some areas in the eastern, southern and western parts of the state have dolomite and limestone beneath the surface. These two types of stone are soluble and prone to breaking.
  • Equipment breakdown: Wisconsin’s weather fluctuations can wreak havoc on heating, plumbing and electrical systems. Adding this optional coverage is similar to buying an extended warranty. If your furnace fails, your home insurer could help pay for its repair or replacement, as long as the failure is not because of regular wear and tear due to age or lack of maintenance.
  • Water backup coverage: If you suffer damage due to a backed up sewer or drain line, you’ll want to consider this add-on option to have coverage. Many other types of water damage may be covered automatically, but water backup is not.

Frequently asked questions

Written by
June Sham
Former Writer, Insurance

June Sham is a former insurance writer for Bankrate. Before joining the team, she worked for nearly three years as a licensed producer writing auto, property, umbrella and earthquake policies.

Edited by Editor, Insurance
Reviewed by Director of corporate communications, Insurance Information Institute