If you own property in Wisconsin, investing in a home insurance policy is a smart idea. Home insurance protects your house and personal items from potential losses, like theft and storm damage, and provides liability and loss of use coverage. There are many home insurance companies that sell coverage in Wisconsin, but not every provider is created equal. To help you find the best homeowners insurance in Wisconsin, Bankrate researched companies and scored them using our unique methodology. We also studied rate data from Quadrant Information Services to see which companies have the most affordable rates.
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Key takeaways
  • On average, Wisconsin homeowners pay $928 per year for a home insurance policy with $250,000 in dwelling coverage.
  • West Bend offers the lowest average premium in Wisconsin according to Bankrate’s research, with an average rate of $525 per year.

How Bankrate chose the best home insurance companies in Wisconsin

To find the best Wisconsin homeowners insurance, Bankrate’s insurance editorial team began by reviewing coverage from some of the largest companies in the state. We also collected average rate data from Quadrant Information Services. Based on the findings, each Wisconsin home insurance company earned a Bankrate Score on a five-point scale. Bankrate Scores are calculated using criteria like affordability, coverage options, financial strength and customer satisfaction.

If you are in the market for home insurance in Wisconsin, using Bankrate Scores can help you quickly narrow down the best Wisconsin homeowners insurance companies. Insurers with high Bankrate Scores generally excel in multiple areas, such as price and policy options. Companies with low Bankrate Scores may fall short in certain categories, and might not be as strong overall.

Best home insurance companies in Wisconsin

The best Wisconsin homeowners insurance companies are State Farm, Erie and Chubb, according to Bankrate’s comprehensive review. These carriers have the highest Bankrate Scores and have between Excellent and Superior financial strength, as designated by AM Best. Of these three companies, Erie is the only one with average rates that are cheaper than the statewide average cost of $928 per year for a policy with $250,000 in dwelling coverage.

The table below provides a closer look at the Wisconsin home insurance companies Bankrate determined were the best, based on its unique methodology and scoring system:

Home insurance company Bankrate Score Average annual premium for $250k in dwelling coverage J.D. Power score AM Best rating
State Farm 4.7 $1,075 835/1,000 A++ (Superior)
Erie 4.6 $632 835/1,000 A+ (Superior)
Chubb 4.4 $1,348 801/1,000 A++ (Superior)
Auto-Owners 4.3 $1,085 840/1,000 A++ (Superior)
West Bend Not rated $525 N/A A (Excellent)

*Average rates are for annual policies with $250,000 in dwelling coverage

State Farm

Best for: Customer satisfaction

State Farm is one of the best home insurance companies to consider if you are looking for a provider with top-rated customer service and customer satisfaction. In J.D. Power’s 2021 Home Insurance Study, State Farm ranked fourth on the list of 22 companies and received an above average score. You can purchase a State Farm home insurance policy through one of the company’s 19,000 agents, or through the website. Despite State Farm’s excellent third-party ratings and great customer service, it’s lacking in a few areas. Most notably, State Farm does not offer many add-on coverages compared to some competitors, and its rates are more expensive than the statewide average.

Learn more: State Farm Insurance review


Best for: Guaranteed replacement cost coverage

Erie stands out in multiple areas, but it may be most attractive for Wisconsin homeowners who want a guaranteed replacement cost coverage policy. Every standard home insurance policy from Erie includes guaranteed replacement cost coverage for your dwelling and personal items, in the event of a covered loss. Erie also sells a few optional endorsements, like service line protection and water backup coverage. Based on our review, we found that Erie falls short in terms of discounts, but it has an excellent customer satisfaction score from J.D. Power and below average premiums.

Learn more: Erie Insurance review


Best for: Robust coverage

Chubb is one of the best Wisconsin home insurance companies if you want a comprehensive policy. A standard Chubb home insurance policy includes several benefits, like extended replacement cost coverage, a cash settlement option after a claim, professional risk consulting, tree removal after a storm and many others. However, Chubb may be better suited for homeowners with larger budgets, considering the fact that it has the most expensive average premiums out of the companies we reviewed. In addition, Chubb does not offer many discounts for potential savings.

Learn more: Chubb Insurance review


Best for: Home insurance discounts

Wisconsin homeowners who want to take advantage of discounts should consider Auto-Owners. The company offers a variety of ways to save, such as bundling your policies, paying your annual premium in full, having no mortgage, installing an automatic water shut off system, having an automatic backup generator, enrolling in paperless billing and many others. Auto-Owners also offers many endorsements for extra protection. With Auto-Owners, the biggest disadvantage may come for those who prefer to purchase their policy 100% digitally. You must work with an agent to get a quote and buy a policy.

Learn more: Auto-Owners Insurance review

West Bend

Best for: Cheapest rates

West Bend is a small, Wisconsin-based insurance company. According to data from Quadrant, West Bend offers some of the cheapest home insurance in Wisconsin, with an average annual premium of $525 per year. West Bend is unique in the way it offers its combined auto and home insurance bundle, called the Home and Highway policy. This policy bundle is available in three tiers, and provides coverage for things like inflation protection, valuables, pets, identity theft, sports and hobby equipment, and food spoilage after a power outage. However, West Bend has limited online capabilities, so you’ll need to work with an agent to get a quote and buy a policy.

How much is homeowners insurance in Wisconsin?

The average home insurance premium in Wisconsin is $928 per year for a policy with $250,000 in dwelling coverage. Wisconsin homeowners pay less on average for home insurance than the average American. For comparison, the U.S. national average rate is $1,383 per year for the same level of coverage.

In addition, the cost of home insurance in Wisconsin is cheaper than in many nearby states, like Minnesota at $1,880 annually and Iowa at $1,290 annually. This could be due to the fact that Wisconsin has a low property crime rate and does not experience major natural disasters, like hurricanes or tornadoes, leading to a lower probability of costly claims.

Although Wisconsin has cheap home insurance based on average rate data, it’s important to remember that every homeowner pays a different rate for coverage. Personal factors, like your age, gender, credit score, claim history, ZIP code, the size and age of your home and its proximity to a fire station can all impact the cost of your policy.

In the table below, you can see how home insurance rates vary based on location in Wisconsin:

Home insurance in Wisconsin

Wisconsin is relatively protected from many natural disasters. However, like all states, there are considerations that you should be aware of.

Common causes of loss in Wisconsin

Wisconsin home insurance rates are affected by several perils that lead to property insurance claims. Some common causes of loss in Wisconsin are:

  • Sinkholes: Areas of Wisconsin are prone to sinkholes. However, compared to other states that have significant sinkhole issues, Wisconsin’s are usually less severe. Most are smaller than 10 feet.
  • Floods: Flooding could be a concern in Wisconsin, but the likelihood of this loss depends on what part of the state you are in. For instance, some areas of Wisconsin have seen average annual precipitation levels increase between 5% and 20% since 1950. This is causing more flooding in certain regions, especially in northern parts of the state.
  • Snowfall: Being a northern state, Wisconsin receives heavy snow frequently. Snow can cause damage in a number of ways. The weight can damage your roof and exterior of your home, melting snow can cause leaks and internal damage and the cold temperatures can freeze and burst your pipes.
  • Windstorms: Severe weather such as thunderstorms and high winds, including tornadoes, can lead to property damage. In addition, broken tree branches from high winds could damage rooftops, carports or other home structures.

Home insurance coverage options in Wisconsin

Heavy flooding and sinkholes lead to common causes of loss in Wisconsin for homeowners. If you are insuring your home within Wisconsin, you may want to consider these optional coverage types:

  • Flood insurance: Homeowners insurance companies generally do not cover flood damage on standard policies. Flood insurance is sold through the National Flood Insurance Program (NFIP) and from dozens of private carriers. To see if you are required to carry flood insurance, input your home’s address into a FEMA flood map, but know that this is only meant as a guide. As 90% of U.S. natural disasters involve flooding, the Insurance Information Institute (Triple-I) recommends all Wisconsin homeowners consider flood insurance.
  • Sinkhole coverage: Sinkhole protection may be necessary if you live in a sinkhole-prone area of Wisconsin. Some areas in the eastern, southern and western parts of the state have dolomite and limestone beneath the surface. These two types of stone are soluble and prone to breaking.
  • Equipment breakdown: Wisconsin’s weather fluctuations can wreak havoc on heating, plumbing and electrical systems. Adding this optional coverage is similar to buying an extended warranty. If your furnace fails, your home insurer could help pay for its repair or replacement, as long as the failure is not because of regular wear and tear due to age or lack of maintenance.
  • Water backup coverage: If you suffer damage due to a backed up sewer or drain line, you’ll want to consider this add-on option to have coverage. Many other types of water damage may be covered automatically, but water backup is not.

Frequently asked questions


Bankrate utilizes Quadrant Information Services to analyze 2022 current rates for all ZIP codes and carriers in all 50 states and Washington, D.C. Rates are weighted based on the population density in each geographic region. Quoted rates are based on 40-year-old male and female homeowners with a clean claim history, good credit and the following coverage limits:

  • Coverage A, Dwelling: $150,000, $250,000, $350,000, $450,000, $750,000
  • Coverage B, Other Structures: $15,000, $25,000, $35,000, $45,000, $75,000
  • Coverage C, Personal Property: $75,000, $125,000, $175,000, $225,000, $375,000
  • Coverage D, Loss of Use: $30,000, $50,000, $70,000, $90,000, $150,000
  • Coverage E, Liability: $300,000, $300,000, $300,000, $300,000, $500,000
  • Coverage F, Medical Payments: $1,000

The homeowners also have a $1,000 deductible and a separate wind and hail deductible (if required).

These are sample rates and should be used for comparative purposes only. Your quotes will differ.