With the economy still recovering from the recession, toymakers are responding to consumers’ slimmer wallets with a variety of toys priced under $25.
“The average toy price is still $10,” says Chris Byrne, content director for TTPM, a consumer website featuring toy reviews and prices. But lower prices don’t translate to lower quality. “Consumers are more value-conscious than ever, but value doesn’t necessarily mean how expensive it is,” adds Byrne. “Parents are looking at the benefit for the money. They want toys their kids can enjoy over the long term.”
It’s a misconception that all children want to be glued to electronic screens, says Byrne. Many of the less-expensive toys offer kids the opportunity to learn and be creative while having fun.
“Classic activity is still an important play pattern,” he adds. “There are twists on classic activities, but this type of play never goes away.”
Here are 10 toys your kids will enjoy that can still fit into your holiday budget.