Best banks for customer experience
Key takeaways
- The banks and credit unions with the best ratings for customer experience must have varied support options with expanded hours, a well-rated mobile app and a large ATM network, among other features.
- All banks and credit unions featured also receive top-notch Bankrate Scores overall and have at least three product options to make sure you can get the accounts that are right for you.
- When deciding between banks, factor in what types of accounts you are looking for, top APYs for savings products and other features that might matter to you, like early direct deposit.
Strong customer service goes beyond extended branch hours and friendly phone support. With an increased reliance on digital banking, a bank’s website and mobile app are also critical to the overall customer experience.
Some of the features you’ll probably be on the lookout for include:
- An intuitive mobile app with self-help options.
- In-person banking services.
- Phone support that goes beyond 9:00 a.m. to 5:00 p.m.
- A large ATM network.
- Services such as Zelle and mobile wallets.
The good news is there are more options than ever to meet your specific needs. We examined data from the over 100 banks and credit unions that Bankrate reviews to determine the top contenders when it comes to customer experience. But banks and credit unions have to do more than just provide great customer support to show up on this list — they also have to have a great product to back it up.
Bankrate's list of best banks for customer experience
- Capital One
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5/5 stars for Customer Experience
- Happen Bank
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4.7/5 stars for Customer Experience
- UFB Direct
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4.7/5 stars for Customer Experience
- Bask Bank
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4.7/5 stars for Customer Experience
- E*TRADE from Morgan Stanley
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4.5/5 stars for Customer Experience
- Alliant Credit Union
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4.5/5 stars for Customer Experience
Capital One
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Capital One offers an extensive suite of products that allow you to organize most of your finances in one place. Bankrate isn’t the only institution that’s recognized Capital One for its top-tier customer experience. It also earned a high overall customer satisfaction rating among online banks for both its savings and checking products according to J.D. Power’s 2026 Retail Banking Satisfaction Study, taking home top honors for the third year in a row for the Mid-Atlantic Region. It also scores high for both categories in J.D. Power’s Direct Banking Satisfaction Study.
Happen Bank
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Happen Bank, formerly LendingClub, is a digital bank with checking and savings accounts, as well as certificates of deposit (CDs). Its suite of products also include personal loans and auto refinance, which it was originally known for. While it wasn’t part of J.D. Power’s 2026 study for direct banking, it does get a very good Customer Experience score from Bankrate and hosts a great deal of ways to make banking on the go easier.
UFB Direct
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UFB Direct offers a clean lineup of products: checking, savings and money market accounts as well as mortgages. All three of its deposit products have rates above average, though you’ll need to have checking and savings to get the best rates. The solid suite of products is boosted by a lineup of quality customer experience features to help make banking with UFB Direct as smooth as possible.
Bask Bank
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Bask Bank has a streamlined set of products: an interest checking account, two types of savings accounts and a small handful of CDs. The rates on the interest checking accounts, savings accounts and CDs are all competitive, while the second savings account lets you earn American Airlines miles — a unique take on savings for frequent flyers.
E*TRADE from Morgan Stanley
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E*TRADE from Morgan Stanley offers a lineup of products that can help you guide your financial journey regardless of where you’re starting from. Beyond a high Customer Experience score from Bankrate, it was also awarded a score well above average by J.D. Power in the 2026 Direct Banking Satisfaction Study for high-yield savings providers.
Alliant Credit Union
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Anyone can apply to be a member of Alliant, and there are no membership fees. You’ll have a choice of several checking and savings accounts with Alliant, as well as CDs — many of which have solid rates that are well above national averages. If you’re looking to keep all of your finances in one place, Alliant also offers credit cards, loans and retirement accounts. And while the perks for its credit cards aren’t the most stellar, they are decent for cards with no annual fee.
Next steps
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