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Good news for people who want to cut costs: The price war among companies in the investment world are finally making brokerage accounts more accessible.

For you, it means the fees brokerage firms charge per trade continue to drop, with most major brokerages offering zero commissions on stock and ETF trades. It also means you can open a brokerage account without an account minimum.

Yet deciding which broker to use is still difficult. Beyond commissions, there are other expenses to factor in, such as the tax consequences. And many brokers charge fees for other related brokerage services, such as transfers.

Plus, cost is only one factor you’ll want to consider in making a decision. You’ll also want to find out about what tools and funds the broker makes available, as well as the kind of digital experience it offers, among other things. Also keep in mind a risk: Some financial professionals believe the low prices could tempt you to trade too much, eventually eroding your returns.

While price is only one factor you’ll want to consider in making a decision, here’s what to know about some of the lowest-cost online brokerage accounts.

Here are the best online brokers for lowest fees:

  • Ally Invest: $0 per stock and ETF trades
  • Charles Schwab: $0 per stock and ETF trades
  • Fidelity Investments: $0 per stock and ETF trades
  • JPMorgan Chase’s You Invest: 100 free trades on ETFs and stocks for the first year, and then $2.95 per stock and ETF trade from there.
  • Robinhood: $0 per stock and ETF trades

Best low-fee brokerage accounts for November 2019

Ally Invest 

In 2017, Ally Financial launched Ally Invest (formerly TradeKing), and it’s among the cheapest brokerage accounts for self-directed investors to sell stocks, ETFs, mutual funds and more.

Ally Invest charges $0 per trade, while option trades are just $0.50 per contract. Its options pricing is among the best in the industry.

The brokerage also makes a splash with its fees for trading mutual funds. Ally Invest’s mutual fund commissions are $9.95, which is generally considered a deal compared to other brokers.

Ally Invest earned a 5 out of 5 on affordability in Bankrate’s review.

  • Cost per trade: $0. Option trades are $0.50 per contract.
  • Minimum balance to open an account: $0
  • Mutual funds: $9.95 to buy or sell no-load mutual funds.

Charles Schwab

The brand name likely rings a bell, and you may already associate Charles Schwab with pioneering the concept of slashing fees for individual investors in the 1970s. Fast-forward to the present, and Charles Schwab remains one of the lowest-cost online brokers.

Like Ally Invest, Charles Schwab charges $0 per stock and ETF trade and charges $0.65 per contract on options.

It offers thousands of no-transaction-fee mutual funds, too. However, for its transaction-fee funds, it charges more than you probably expect: up to $49.95.

Charles Schwab earned a 5 out of 5 on affordability in Bankrate’s review.

  • Standard pricing for trades: $0. Option trades are $0.65 per contract.
  • Minimum amount to open a brokerage account: $0
  • Mutual funds: More than 4,000 mutual funds that you can buy and sell without paying a transaction fee.

Fidelity Investments

Fidelity Investments is making its mark in the price war.

During 2018, the household name known for its mutual funds raised the competitive pricing stakes by launching four index funds that charge no management fees. Yes, that’s a zero.

Per trade, it also just lowered its commission to $0 — a price that is the new standard in the industry.

Fidelity Investments earned a 4 out of 5 on affordability in Bankrate’s review.

  • Standard pricing for trades: $0. Option trades are $0.65 per contract.
  • Minimum amount to open new account: $0
  • Mutual funds: As little as zero. Certain non-Fidelity funds will have a transaction fee of $75, but most will have a commission of $49.95 on buys and $0 when you sell.

JPMorgan Chase’s You Invest

In late August 2018, JPMorgan Chase announced You Invest, a digital investment platform from the biggest U.S. bank. It’s the newest broker of the bunch, and it made quite a splash on price when it debuted.

On You Invest, investors can make 100 free trades on ETFs and stocks for the first year. Then, it costs only $2.95 per trade. While those free trades were somewhat edgy when You Invest debuted, they’re the standard price now.

But the bank sweetens the pricing deal based on the kind of relationship you have with Chase. For instance, if you are a Chase private client, you will get unlimited free trades on stocks and ETFs. You Invest clients don’t pay transaction fees for mutual funds they trade online either.

The newer offering for retail investors is available within Chase and JPMorgan mobile apps and websites.

  • Standard pricing for trades: 100 trades for free within one year of opening plus $2.95 per trade after that.
  • Minimum amount to open new account: $0
  • Mutual funds: Available with no commissions or transaction fees.

Robinhood 

In terms of price, it doesn’t get better than Robinhood: On the fintech app, it’s free to trade stocks and ETFs. There are no fees for options or cryptocurrency trading either. However, mutual funds are not offered on the platform.

To attract you, Robinhood offers an award-winning trading app. In fact, the company is viewed as one of the hottest fintech companies, and like many other fintech companies, it states its goal as attempting to democratize finance.

In a blog post, Robinhood wrote: “At Robinhood, we’re guided by the belief that America’s financial system should work for everyone – not only the wealthy.”

The popular investing app also offers a premium account. Called Robinhood Gold, you will pay to get extra features, like Level II market data from Nasdaq and larger instant deposits as well as professional research.

Robinhood earned a 5 out of 5 on affordability in Bankrate’s review.

  • Cost per trade: $0
  • Minimum balance to open an account: $0
  • Mutual funds: N/A

You may also want to consider The Vanguard Group if you’re in the market for ETFs (Vanguard offers more than 1,800 commission-free ETFs) or Interactive Brokers if you’re more of a veteran investor. You may also consider signing up with a robo-adviser, like Betterment, if you want a more hands-off approach to your investment strategy.

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— Bankrate’s Mary Wisniewski also contributed to this story.