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SoFi Active Investing review 2024

Updated July 24, 2024
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SoFi Active Investing: Best for

SoFi Active Investing is a low-cost broker that does the fundamentals well and will likely appeal most to new investors or those looking to expand their relationship with this financial institution. For example, SoFi offers fractional share investing from just $5, allowing anyone to buy virtually any of the 4,000 stocks and ETFs on the platform. You won’t pay a commission on those trades, and the broker is also one of just a few offering no-commission options trading, too. SoFi’s mobile app allows you to track not just your investments but any of your accounts at this financial one-stop shop. In early 2024, SoFi also began offering mutual funds and some alternative investments, broadening its offering to investors.

Despite these positives, SoFi doesn’t offer as many mutual funds as some competitors, such as Interactive Brokers and Ally Invest. You’ll also be charged fees for transfering your account or closing an IRA. Those looking for another one-stop financial powerhouse should investigate Charles Schwab and Fidelity Investments, too.

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SoFi Active Investing: In the details

Broker logo
4.0
Rating: 4 stars out of 5
Bankrate Score
Cost
Rating: 5 stars out of 5
Accounts & Trading
Rating: 3.5 stars out of 5
Research and Education
Rating: 3.5 stars out of 5
Mobile
Rating: 4.5 stars out of 5
Customer Experience
Rating: 3.5 stars out of 5
About Bankrate Score
Summary
SoFi Active Investing provides commission-free trading on stocks, ETFs and options, and its fractional shares offering should appeal to new investors.
Best For
  • Fractional shares
  • Commission-free stock, option and ETF trades
  • New investors
Minimum Balance
$0
Cost per stock trade
$0
Cost per options trade
$0 per contract
Commission-free ETFs
All
Trading platform
Basic
Fractional shares
Yes
No-transaction-fee mutual funds
6,000
Securities tradable
Stocks, ETFs, options, mutual funds
Customer service
Phone Monday-Friday 8 a.m.-8 p.m. ET, chat support
Account fees
$100 transfer out fee; $20 IRA closeout fee; $25 inactivity fee
Mobile app
SoFi offers a mobile app on the Apple App Store and Google Play Store

Pros: Where SoFi Active Investing stands out

Fractional shares

SoFi offers fractional shares on both new purchases and reinvested dividends, allowing customers to get started with as little as $5. Fractional shares are particularly popular with new investors who may not be able to afford entire shares in multiple companies. Fractional shares can allow you to build a diversified portfolio even if you don’t have a lot to invest. 

SoFi allows fractional shares trading in more than 4,000 stocks and ETFs including popular companies such as Apple (AAPL), Amazon (AMZN) and Tesla (TSLA). This offering gives SoFi a leg up on other brokers that don’t offer fractional shares at all or only offer them on reinvested dividends. 

Commission-free stocks, options and ETFs

You won’t have to worry about commissions eating into your investment returns, thanks to SoFi offering commission-free trading of stocks, options and ETFs. No-cost trading of stocks and ETFs has become the industry standard after leading brokers such as Charles Schwab and Fidelity cut commissions to zero in 2019. And SoFi recently added no-commission options trading, joining Webull and Robinhood in doing so. The addition of options trading moves SoFi another step closer to offering the most popular securities at no cost. 

Historically, these pesky trading fees could have a big impact on the ultimate returns you earn over your investing life. Over long time periods, even small differences in the return you earn can have a major impact on the value of your investments due to the effects of compounding. So it’s great to see SoFi adding options to its stable of no-commission trading services. 

Mobile app

SoFi’s mobile app is easy to use and allows you to track your finances all in one place. Whether you use SoFi for its checking and savings accounts or are looking to trade stocks, you can access everything you need in the app. 

It’s simple to place a trade or just check in on your portfolio’s value when you’re on the go. Not all brokers offer access to all accounts through mobile apps, so SoFi stands out here.

Cons: Where SoFi Active Investing could improve

Account fees

While SoFi emphasizes its low costs, it does still charge account fees for a variety of different actions. You’ll pay $25 for an outgoing wire transfer, $100 to transfer your account to another firm and a $20 IRA closing fee. There are also fees for paper statements and participating in an IPO.

These fees aren’t likely to be regular occurrences, but they still eat into investors’ returns and can be sizable for those who manage small portfolios. Fees are almost always a negative for investors, and many popular brokers don’t charge IRA fees and the very best brokers don’t ding you for transferring your securities, either.

Limited research offering

SoFi doesn’t offer much in the way of investment research for customers. You’ll get some basic stock pages with key information, but it doesn’t come close to matching what is available through other brokers such as Fidelity or Merrill Edge. Serious investors expect access to research from a variety of sources, so it would benefit SoFi to boost its offering here. 

To be sure, SoFi does offer a solid educational site that can be helpful to new investors who are looking to understand basic terms and concepts. You can even get ideas for how to set your own financial goals and which investment strategies might be the best fit for you.

Review methodology

Bankrate evaluates brokers and robo-advisors on factors that matter to individual investors, including commissions, account fees, available securities, trading platforms, research and many more. After weighting these objective measures according to their importance, we then systematically score the brokers and robo-advisors and scale the data to ensure that you are seeing the top options among a field of high-quality companies. Read our full methodology.