Best Wisconsin Car Insurance Companies 2021


At Bankrate we strive to help you make smarter financial decisions. While we adhere to strict , this post may contain references to products from our partners. Here’s an explanation for

There are over 4.1 million drivers in Wisconsin. Like the majority of states, Wisconsin requires drivers to have car insurance before they can legally be on the roads. However, 2018 data from the Wisconsin DoT found that over 65,000 people—almost nine percent of the state’s population—received a citation for not having insurance. Failure to provide proof of insurance was the third most common violation, behind speeding tickets and driving with a suspended license.

When it comes to shopping for car insurance, finding the right provider for your needs can be challenging and complex.

Best car insurance in companies in Wisconsin

There are several car insurance providers available to Wisconsin residents that stand out for their affordable premiums and discount options. These companies offer excellent pricing, a wide range of coverage options and superior customer service.

According to J.D. Power’s 2020 U.S. Auto Insurance Study for the central region, Auto-Owners Insurance, Allstate, Geico and Travelers Insurance were ranked as the best car insurance companies.

J.D. Power customer satisfaction rating AM Best financial stability rating Average annual premium for full coverage
Allstate 830/1000 A+ (Superior) $1,493
Auto-Owners Insurance 845/1000 A++ (Superior) $1,306
Geico 851/1000 A++ (Superior) $985
Travelers 828/1000 A++ (Superior) $828


Allstate is a reliable car insurance company that offers a variety of online tools to help customers get quotes, improve their driving and save money on their premium. Although more expensive on the list, Allstate offers a list of discounts and bundling options that can help drivers save on premiums.

Auto-Owners Insurance

We put Auto-Owners Insurance on the top of the list because it’s a great all-around insurance company with affordable premiums, top-notch customer service and a wide variety of coverage options. Auto-Owners Insurance also offers great customer satisfaction reflected in its J.D. Power Score rating, has superior financial strength and average rates at $1,306 for full coverage.


Geico is consistently ranked as one of the best insurance companies for affordable premiums for all demographics, regardless of credit score, driving history or location. Geico also ranks as one of the top insurance companies providing excellent customer satisfaction.

Travelers Insurance

Travelers Insurance is a great standard insurance provider with basic coverage options and a variety of discounts available to customers in Wisconsin. As the insurance company that offers one of the lowest average rates, Wisconsin drivers may overlook its below average customer satisfaction score.

Average car insurance cost in Wisconsin

The average cost of car insurance in Wisconsin is $1,178 for full coverage. This is almost $700 less than the national average of $1,738 for full coverage.

Average annual premium for minimum coverage in Wisconsin Average annual premium for full coverage in Wisconsin
$415 $1,178

State minimum insurance requirements in Wisconsin

The state of Wisconsin requires all drivers to have a minimum amount of car insurance. Wisconsin’s mandatory policies include liability for bodily injury, property damage and uninsured motorist coverage. Wisconsin follows a typical 25/50/10 insurance requirement, which provides:

  • $25,000 in coverage per person
  • $50,000 in coverage per accident
  • $10,000 for property damage.

What exactly do these numbers mean? In the event of an accident, your policy would cover $25,000 in medical expenses for one passenger, or $50,000 for anyone else injured in the accident. The $10,000 in property damage liability would cover the cost of repairs for another vehicle or property such a fence, mailbox or storefront you might have hit.

How to get the best car insurance

Finding the best car insurance for you in Wisconsin will take a little bit of time and research. Not all car insurance companies are alike when evaluating your past and present and your needs, you’ll have to find out which car insurance company will work best for your needs.

Your budget is a huge factor to consider. You may think that obtaining the minimum requirements will be sufficient, but you may want to consider finding a car insurance that offers full coverage premium within your budget. Subscribing to only minimum coverage can put you at risk to pay more than double in costs for any no-fault accidents.

Evaluate your individual needs

Specific situations in your personal life can affect your car insurance policy so you will want to evaluate your needs. Some factors to consider are whether you’ll be buying a home or boat, will need to rent a car, will have a teenager driving soon, your accident history, credit score and others.

These factors may affect which insurance premium is best for you because car insurance companies offer unique benefits. For example, if you’re about to buy a home auto insurance companies like Geico and Progressive will even offer a bundling policy for home and auto insurance and homeowners discounts.

Consider state factors

Along with evaluating your needs, you’ll want to consider your geographic location such as the state you’re living in and even your ZIP code. Your location will determine if you will need to have coverage that will protect you from heavy snow or rain falls or characteristics like crime rates, etc. Wisconsin is known for heavy snow falls and cold winters with Lake Michigan and Superior giving off colder climates. Wisconsin drivers may add on emergency roadside assistance, 24/7 assistance and engine protection coverage.

According to the III, Wisconsin ranks number 15 with the most uninsured drivers in the nation. With 14.3% of drivers uninsured, you may want to consider uninsured motorist coverage to your coverage plan to protect you from unexpected costs in the event of a no-fault accident.

Car insurance discounts in Wisconsin

Most car insurance companies provide discounts to help their customers save money on their premiums.

For example, Auto-Owners insurance offers discounts for:

  • Paying your policy in full
  • Driving and insuring an electric or hybrid vehicle
  • Getting a quote prior to the start date of the policy

Allstate helps drivers save money if they:

  • Have safety features installed on their car, like anti-lock brakes and anti-theft devices
  • Are a student with a B- average or a GPA of 2.7 or higher
  • Insure a new vehicle

Geico offers steep savings for customers, including:

  • Being a good driver (5 years accident-free)
  • Being a member of the military or soldiers on emergency deployment
  • Wearing your seatbelt

Travelers Insurance cares for its customers by providing savings for:

  • Insuring multiple vehicles
  • Taking an approved driver education course
  • Bundling policies with home or renters insurance

Frequently asked questions

Is car insurance required in Wisconsin?

Yes, car insurance is legally required in Wisconsin. Residents must have coverage for bodily injury, property damage and uninsured motorists. Coverage for underinsured motorists, medical expense coverage, collision and comprehensive is optional.

What is the best car insurance in Wisconsin?

Geico is the cheapest car insurance available in Wisconsin. With Geico, Wisconsin residents spend an average of $686.63 per year on their insurance premium. However, remember that there are a number of factors that determine how much your premium will be.

What information is needed in order to get car insurance in Wisconsin?

To get a quote for Wisconsin car insurance, you’ll need to include your address, the type of vehicle you want to insure (make, model and year), your gender, marital status, your driving record and any information about the vehicle that could make you eligible for discounts, like safety features on your car.

How can I save money on car insurance in Wisconsin?

The car insurance providers we evaluated on this list all offer discounts for customers in Wisconsin. Drivers can often save money by bundling their policies, paying their policy in full, insuring a new car, having a clean driving record and owning their own home. Check out each provider’s discount page for a full list of the savings they offer.