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Best car insurance in Wisconsin for 2024

Updated May 01, 2024
Geico, State Farm and Travelers are among the best car insurance companies in Wisconsin.
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This advertisement is powered by Coverage.com, LLC, a licensed insurance producer (NPN: 19966249) and a corporate affiliate of Bankrate. The offers and links that appear on this advertisement are from companies that compensate Coverage.com in different ways. The compensation received and other factors, such as your location, may impact what offers and links appear, and how, where and in what order they appear. While we seek to provide a wide range of offers, we do not include every product or service that may be available. Our goal is to keep information accurate and timely, but some information may not be current. Your actual offer from an advertiser may be different from the offer on this advertisement. All offers are subject to additional terms and conditions.

Coverage.com, LLC is a licensed insurance producer (NPN: 19966249). Coverage.com services are only available in states where it is licensed. Coverage.com may not offer insurance coverage in all states or scenarios. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.

Best car insurance companies in Wisconsin

According to our analysis of average premium data provided by analytics company Quadrant Information Services, the average cost of a full coverage policy in Wisconsin is $1,735 per year. Minimum coverage averages $419 annually. However, if you're looking for the best car insurance in Wisconsin, price isn't the only factor to consider. 

You may also want to review customer satisfaction per J.D. Power’s 2023 U.S. Auto Insurance Study, as well as each company's policy options, digital tools and discount opportunities. Based on our review of these metrics (and others), you might find the best Wisconsin auto insurance by shopping with Geico, State Farm, Auto-Owners, Chubb and Travelers.

Insurance company
Bankrate Score
Info
Average full coverage rate Average min coverage rate
4.4
Rating: 4.4 stars out of 5
$1,184
$248
4.3
Rating: 4.3 stars out of 5
$2,050
$487
4.3
Rating: 4.3 stars out of 5
$1,821
$471
4.3
Rating: 4.3 stars out of 5
$1,977
$566
4.2
Rating: 4.2 stars out of 5
$1,036
$318

Geico

Geico

4.4

Rating: 4.4 stars out of 5

Avg. full coverage premium

$99/mo

Avg. full coverage premium

$1,184/yr

Customer satisfaction

831/1,000

State Farm

State Farm

4.3

Rating: 4.3 stars out of 5

Avg. full coverage premium

$171/mo

Avg. full coverage premium

$2,050/yr

Customer satisfaction

837/1,000

Auto-Owners

Auto-Owners

4.3

Rating: 4.3 stars out of 5

Avg. full coverage premium

$152/mo

Avg. full coverage premium

$1,821/yr

Customer satisfaction

833/1,000

Chubb

Chubb

4.3

Rating: 4.3 stars out of 5

Avg. full coverage premium

$165/mo

Avg. full coverage premium

$1,977/yr

Customer satisfaction

Not rated

Travelers

Travelers

4.2

Rating: 4.2 stars out of 5

Avg. full coverage premium

$86/mo

Avg. full coverage premium

$1,036/yr

Customer satisfaction

806/1,000

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How Bankrate chose the best car insurance companies in Wisconsin

To find the best auto insurance in Wisconsin, Bankrate’s insurance editorial team started by reviewing average premiums sourced from Quadrant Information Services. However, quality isn’t always tied to price.

To find the best auto insurance for Wisconsin drivers, we also reviewed coverage options, digital tool availability and customer service hours, along with other essential metrics. Then, we weighted this information to calculate a proprietary Bankrate Score. Bankrate Scores range from 0.0 to 5.0 — the higher a carrier’s score, the better it fared. Our scoring method is intended to give our readers a quick way to evaluate insurance companies and decide which carriers to request quotes from.

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Why you can trust Bankrate

Read our full methodology

To help Wisconsin drivers find the best car insurance, Bankrate’s insurance editorial team reviewed some of the largest insurers by market share. We based our picks on a well-rounded analysis of several metrics related to each company.

46

years of industry expertise

122

carriers reviewed

34.5K

ZIP codes examined

1.2M

quotes analyzed

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Powered by Coverage.com (NPN: 19966249)

Advertising disclosure
This advertisement is powered by Coverage.com, LLC, a licensed insurance producer (NPN: 19966249) and a corporate affiliate of Bankrate. The offers and links that appear on this advertisement are from companies that compensate Coverage.com in different ways. The compensation received and other factors, such as your location, may impact what offers and links appear, and how, where and in what order they appear. While we seek to provide a wide range of offers, we do not include every product or service that may be available. Our goal is to keep information accurate and timely, but some information may not be current. Your actual offer from an advertiser may be different from the offer on this advertisement. All offers are subject to additional terms and conditions.

Coverage.com, LLC is a licensed insurance producer (NPN: 19966249). Coverage.com services are only available in states where it is licensed. Coverage.com may not offer insurance coverage in all states or scenarios. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.

How to find the best car insurance in Wisconsin

When it comes to great car insurance, Wisconsin drivers will find that the right provider largely depends on individual circumstances. Everyone’s financial picture and insurance history look different. Because of this, drivers may even find that the best insurance provider for them changes every so often because of changing personal circumstances. However, there are at least three steps most people can take to begin narrowing down their options:

Related content:

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Answer a few questions to see personalized rates from top carriers in Wisconsin

Powered by Coverage.com (NPN: 19966249)

Advertising disclosure
This advertisement is powered by Coverage.com, LLC, a licensed insurance producer (NPN: 19966249) and a corporate affiliate of Bankrate. The offers and links that appear on this advertisement are from companies that compensate Coverage.com in different ways. The compensation received and other factors, such as your location, may impact what offers and links appear, and how, where and in what order they appear. While we seek to provide a wide range of offers, we do not include every product or service that may be available. Our goal is to keep information accurate and timely, but some information may not be current. Your actual offer from an advertiser may be different from the offer on this advertisement. All offers are subject to additional terms and conditions.

Coverage.com, LLC is a licensed insurance producer (NPN: 19966249). Coverage.com services are only available in states where it is licensed. Coverage.com may not offer insurance coverage in all states or scenarios. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.

How much is car insurance in Wisconsin?

The average annual cost of car insurance in Wisconsin is $1,735 for full coverage, compared to the national average of $2,299 for full coverage. Minimum coverage in Wisconsin costs an average of $419 annually, which is also considerably less than the national average of $637 per year. Wisconsin rates are also low compared to neighboring states. The average annual rates for full coverage in Minnesota and Illinois are $2,381 and $2,068, respectively.

Wisconsin’s low average rates may be partly due to its lower risk of fatal accidents. The Insurance Institute for Highway Safety reported 547 fatalities resulting from car accidents in Wisconsin for 2022, which is relatively low compared to states with more populous metropolitan areas.

City Avg. annual full coverage premium Avg. savings vs. state average

Estimate your car insurance cost in Wisconsin

Navigating Wisconsin's evolving car insurance landscape can be challenging. By using Bankrate’s calculator below, you can get a clearer picture of potential costs tailored to your circumstances.

Calculate your monthly car insurance payment

Get a quick estimate to make sure you're not overpaying.

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Why we're asking
Methodology

Frequently asked questions

Methodology

Bankrate utilizes Quadrant Information Services to analyze the latest rates in May 2024 for ZIP codes and carriers in all 50 states and Washington, D.C. Rates include the most recent approved rate changes filed by insurance companies that affect our profile. These revised rates are then weighted based on the population density in each geographic region so that policyholders can see the impact rates have in their areas. Quoted rates are based on a 40-year-old male and female driver with a clean driving record, good credit and the following full coverage limits:

  • $100,000 bodily injury liability per person
  • $300,000 bodily injury liability per accident
  • $50,000 property damage liability per accident
  • $100,000 uninsured motorist bodily injury per person
  • $300,000 uninsured motorist bodily injury per accident
  • $500 collision deductible
  • $500 comprehensive deductible

To determine minimum coverage limits, Bankrate used minimum coverage that meets each state’s requirements. Our base profile drivers own a 2022 Toyota Camry, commute five days a week and drive 12,000 miles annually.

These are sample rates and should only be used for comparative purposes.

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46
years of industry expertise
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122
carriers reviewed
Location
34.5K
ZIP codes examined
Dollar Coin
1.2M
quotes analyzed
Written by
Ashlyn Brooks

Ashlyn Brooks is a finance writer with more than half a decade of experience, known for her knowledge in areas such as taxes, insurance, investing, retirement, finance news, and banking products.