Key takeaways

  • Store credit cards may be tempting, but they have their limitations, which include acceptance only at specific brands and chains.
  • In addition to limited usability, store cards can come with high interest rates and low rewards opportunities.
  • Pairing a store credit card with a general-purpose credit card may make sense if you do a lot of shopping at a single retailer, but want to continue earning rewards on a broader range of purchases

“Would you like to save 15 percent off today’s purchase by opening our store credit card?” We’ve probably all heard countless versions of that pitch at a retailer’s checkout counter. More than six in 10 U.S. adults — 62 percent — have applied for a retail store credit card, according to And about two-thirds of them have done so impulsively at least once.

While savings are always welcome, there can be consequences to opening store credit cards. They’re not always among the best credit cards. When do they make sense, and when should you steer clear?

What is a store credit card?

Retailers offer two types of credit cards: store credit cards and co-branded credit cards. Store credit cards — sometimes called closed-loop cards — can only be used at that particular store or chain of stores. A co-branded card, on the other hand, is an open-loop card that can be used anywhere the card network — such as Visa or Mastercard — is accepted. In this case, it may have a particular retailer’s logo on it, but it can be used widely.

Some retailers offer both. Amazon, for example, offers both a store card and the Prime Visa. The former only works at Amazon, whereas the latter can be used anywhere Visa is accepted.

How are store credit cards different from general-purpose cards?

The biggest difference between general-purpose cards — sometimes called bank cards — and store credit cards is the scope of their rewards programs. With general-purpose cards, you typically have a range of available reward types — such as cash back, travel points, miles, free or discounted merchandise, vouchers and more — that depend on the card.

With retail cards, either store cards or co-branded cards, your rewards are likely limited to the perks offered by the retailer associated with the card. In most cases, that means cash back rewards, credits to offset your statement balance or funds that can be applied toward future transactions.


  • Loyalty rewards. If you love a particular retailer and buy from them all the time, using their store card may get you stronger rewards than a general rewards credit card.
  • Bonus offers. Some store cards throw in such extra bonuses as special coupons, free alterations and invitation-only events.
  • Easy to qualify for. Store cards can be a good choice if you need to establish a new credit history or you’re trying to rebuild your credit score.


  • High APRs. Retail credit cards charge an average 28.93 percent APR, based on a September 2023 Bankrate study. This means that the costs associated with carrying a balance could easily eclipse the value of any rewards you earn.
  • Potentially misleading terms. “Zero percent interest” store offers may actually be deferred interest promotions. It means that if you still hold any balance when your promotional period expires, you could incur retroactive interest based on your average daily balance back to your original purchase.
  • Low credit limits. Store cards often come with low credit limits, which could lead to a high credit utilization ratio and hurt your credit score.
  • Limited use. While they reward loyalty, store cards are limiting if you can use them only at that particular store or chain of stores.

The best store credit cards

Of course, the best store card for you will depend on your spending habits and lifestyle. Remember to take note of whether the card is a “closed-loop” product, meaning usable only with the brand, or an “open-loop” product, meaning it can be used anywhere credit cards are accepted. You can quickly tell the difference by looking for a Visa or Mastercard logo on the card.

Here’s our take on store cards that tend to be universally popular with consumers.

Prime Visa: Best for shopping at Amazon and Whole Foods

The Prime Visa may sound restrictive, but, surprisingly, it’s much more flexible than its name implies. For starters, there’s a ton of merchandise you can get on or at Whole Foods, where you’ll earn 5 percent cash back. Even if you shop at other stores, you can likely find those same items at these brands instead to take advantage of the card’s higher earning rate. In fact, you can earn 5 percent back on Chase Travel purchases.

Still, as an open-loop product, this card can be used and earn rewards at places outside of and Whole Foods. Purchases at restaurants, gas stations and local transit and commuting earn 2 percent back, while other general purchases earn 1 percent back.

Costco Anywhere Visa Card by Citi: Best for Costco shopping

Another open-loop card, the Costco Anywhere Visa® Card by Citi offers solid cash back rates, including 4 percent cash back on eligible gas and EV charging purchases (for the first $7,000 per year, then 1 percent); 3 percent back on restaurant and eligible travel purchases, including Costco travel; 2 percent back on all Costco and purchases; and 1 percent back on all other purchases.

There’s no annual fee, but you must be a Costco member to get the card. And note that your cash back comes every February in the form of a reward certificate. You can redeem it at a Costco store for cash or for merchandise, but some shoppers may find the redemption process cumbersome.

Capital One Walmart Rewards Card: Best no-annual-fee grocery rewards card

The Capital One Walmart Rewards® Card® is ideal for frequent Walmart shoppers, given its 5 percent cash back at — including pickup and delivery fees.

Though the card’s top rewards apply to, it does come with a welcome bonus of 5 percent cash back in Walmart stores for the first 12 months after approval when you use the card with Walmart Pay. After that, you earn 2 percent back on in-store purchases and Walmart fuel stations, as well as on qualified restaurant and travel purchases. The card also pays out 1 percent cash back wherever Mastercard is accepted.

For these reasons, the card is especially useful if you buy groceries from Walmart often — especially if your other rewards cards exclude Walmart from its supermarket category due to merchant category codes.

Target REDcard store card: Best for shopping at Target

The 5 percent you receive back from shopping with your Target REDcard is applied as a discount on your Target purchases, either in store or on You also earn 2 percent on eligible dining and gas purchases and 1 percent on all other purchases.

Cardmembers qualify for special benefits like free two-day shipping and an additional 30 days for returns and exchanges that can make shopping online at Target worth it.

Are store credit cards worth it?

The short answer is: sometimes. Although store credit cards can be a good deal if you spend a lot with that particular retailer, you may not want to go all-in with them. Be aware that some store cards limit your options to a specific store or chain, and these aren’t great everyday options. Closed-loop cards also tend to have especially high interest rates.

But a closed-loop store card may still be the right choice for you if you know you can pay your bill in full each month. It also helps if you have at least one other general-purpose or open-loop retail card to cover other expenses and benefit from such credit card perks as fraud protection, no foreign transaction fees, extended warranty coverage and purchase protection.

The bottom line

Store credit cards reward loyalty, so it can be tempting to sign up for a card from your favorite retailer to cash in on special rewards for spending you’re likely to do anyway. However, because niche rewards can be limited, understand their specific value — and have at least one credit card you can use more broadly.

*Information about the Costco Anywhere Visa® Card by Citi, Capital One Walmart Rewards® Card® and Target REDcard has been collected independently by Bankrate and has not been reviewed or approved by the issuer.