As the capital of Wisconsin, Madison is home to around 269,000 residents, of which 48% are homeowners. Home insurance in Madison, Wisconsin costs an average of $837 per year for $250,000 in dwelling coverage, which is significantly less than the national average of $1,383 per year. Still, for homeowners looking to try and save even more, Bankrate researched rates of national and regional insurance carriers to find the cheapest home insurance companies in Madison.

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Based on our research, Erie, Travelers and Allstate offer some of the cheapest home insurance policies in Madison. But not all home insurance companies are the perfect fit for every homeowner. In addition to competitive rates, Bankrate explored different facets of each carrier, like coverage options and discounts, special policy features and more to help you decide which cheap home insurance company is best for you.

Best cheap home insurance companies in Madison

Erie, Travelers and Allstate offer the cheapest homeowners insurance in Madison, according to Bankrate’s analysis of rate data provided by Quadrant Information Services. However, Madison residents have numerous options when it comes to finding good homeowners insurance policies with affordable rates.

Using customer satisfaction ratings based on the 2022 J.D. Power Property Claims Study and average home insurance premiums from multiple companies, Bankrate reviewed several of the most prominent carriers in Madison, Wisconsin, to determine the best cheap home insurance companies. We also used these third-party ratings, average rate data and other factors to assign a Bankrate Score to each carrier. Bankrate Scores are based on a five-point scale, and are designed to help you make a quick comparison among carriers.

Home insurance company Bankrate Score Average annual premium for $250K dwelling coverage J.D. Power score
Erie 4.6 $579 882/1,000
Travelers 3.7 $733 852/1,000
Allstate 3.9 $755 870/1,000
Wisconsin Mutual Insurance Co N/A $800 Not rated
USAA 4.8 $802 893/1,000

*Due to membership eligibility restrictions, USAA is considered rank-ineligible by J.D. Power.


For cheap home insurance in Madison, Erie offers one of the best homeowners insurance options for residents and offers the cheapest average rates in Madison, according to our analysis. Erie’s standard homeowners policy includes theft coverage, pet insurance, and guaranteed replacement cost protection. You could also add on earthquake insurance, flood insurance and water and sewer backup protection.

Learn more: Erie Insurance review


When you have a homeowners insurance policy with Travelers, there are many coverage options, such as contents replacement cost, water backup and additional replacement cost protection. These coverages may be added to your policy as needed. Even though Madison is below the national average in terms of the cost of homeowners insurance, there are still plenty of discounts available through the insurer, including multi-policy, green home and loss-free discounts.

Learn more: Travelers Insurance review


Allstate is one of the best and cheapest home insurance options in Madison. Not only is it highly rated for customer satisfaction, but it offers useful discounts for homeowners too. Allstate is known to reward homeowners with no claims with its claim-free rewards program, which offers a discount for each year you do not file a claim. However, claims are sometimes out of your control. Allstate also has a claim rate guard system that helps keep your rate from increasing even if you do file a claim.

Learn more: Allstate Insurance review

Wisconsin Mutual Insurance

Wisconsin Mutual Insurance offers an array of homeowners insurance coverage options for residents of Madison. This includes several levels of packages that allow you to choose the level of coverage you need based on both your budget and home type. The company also offers packages geared toward secondary homes, “hobby farms” and newer construction homes. In addition to these packages, Wisconsin Mutual also offers a blanket valuable protection option, increased liability, and cybersecurity coverage for a more robust policy. However, Wisconsin Mutual does not offer a mobile app for claims filing or policy management, so it may not be the best fit if you prefer to make claims or manage your policy from your phone.


USAA is not available for every homeowner, as it is specifically for active members of the military, veterans and eligible immediate family members. However, if you do qualify for USAA insurance, it is one of the best cheap homeowners insurance options in Madison. A USAA policy includes the standard coverage and covers your personal belongings at their current replacement cost with no depreciation. USAA also offers unique coverage options that are tailored specifically toward military members, such as coverage for uniforms if they’re damaged by a covered peril.

Learn more: USAA Insurance review

Home insurance coverage options in Madison

Homeowners insurance is not a legal requirement, but may be necessary if you have a mortgage on your home. Home insurance policies are also useful if your home sustains damage. Your policy could help you rebuild and repair, and offer protection against serious financial hardships in those circumstances.

When obtaining home insurance quotes or reviewing your existing policy, the following additional coverage types may be beneficial for those looking for cheap home insurance in Madison, Wisconsin:

  • Water backup: Water backup is an available add-on from some insurance carriers. This covers plumbing damage and flooding due to burst pipes. This may be particularly helpful for Madison residents during the winter months.
  • Personal property floater: The property crime rate in Madison is higher than the state average for Wisconsin, so it may not be a bad idea to consider adding on additional coverage for the items in your home.
  • Flood insurance: The most common natural disasters in Wisconsin include severe storms, floods and tornadoes. Therefore, it is often worth considering purchasing flood insurance in addition to your standard policy.
  • Additional living expenses: If it becomes necessary for you to temporarily move into a hotel or apartment due to a covered peril to your home, this add-on will help cover these costs. However, some policies include it as standard.

Home insurance discounts in Madison

While the cost of home insurance in Madison is, on average, significantly less than other parts of Wisconsin or the rest of the country, most homeowners welcome additional savings. There are several common discounts available to Madison residents. These include:

  • Multi-policy: One of the easiest ways to obtain discounts is by using the same insurance carrier for your homeowners insurance as you do for your auto insurance or any other insurance policies you may have.
  • Safety measures: Installing a security device or other protective measures in your home could earn you discounts from your insurance carrier.
  • New home: Newly-built homes often qualify for additional discounts from insurance providers.
  • Home renovation: Many companies offer a home renovation discount to homeowners who are or have recently made certain types of updates to their homes. For example, if you have replaced major systems, such as electrical, plumbing or building materials, you may qualify for lower rates.
  • Green building materials: If your home was built using qualifying green building materials, such as those certified by the Leadership in Energy and Environmental Design (LEED), or other eco-friendly products, then you may be eligible for further discounts.

Of all of these discounts, the most impactful home insurance discount may be the multiple policy discount. Insurance companies like to reward customers who insure more than one policy with them. And as an advantage, bundling home and auto insurance together tends to decrease the total of your insurance overall.

Frequently asked questions


Bankrate utilizes Quadrant Information Services to analyze 2022 rates for all ZIP codes and carriers in all 50 states and Washington, D.C. Quoted rates are based on 40-year-old male and female homeowners with a clean claim history, good credit and the following coverage limits:

  • Coverage A, Dwelling: $250,000
  • Coverage B, Other Structures: $25,000
  • Coverage C, Personal Property: $125,000
  • Coverage D, Loss of Use: $50,000
  • Coverage E, Liability: $300,000
  • Coverage F, Medical Payments: $1,000

The homeowners also have a $1,000 deductible and a separate wind and hail deductible (if required).

These are sample rates and should be used for comparative purposes only. Your quotes will differ.

Bankrate Score

Bankrate Scores are calculated on a five-point scale and primarily reflect a weighted rank of industry-standard ratings for financial strength and customer experience in addition to analysis of quoted annual premiums from Quadrant Information Services, spanning all 50 states and Washington, D.C. We know it is important for homeowners to be confident their financial protection covers the likeliest risks, is priced competitively and is provided by a financially-sound company with a history of positive customer support.

To determine how well the best home insurance companies satisfy these priorities, third-party agency ratings from J.D. Power, AM Best, S&P, NAIC, and Moody’s had the most impact on the companies’ Bankrate Scores. As price is a common consideration for homeowners, we analyzed quoted premiums based on 40-year-old male and female homeowners with a home policy with $250,000 in dwelling coverage. This profile, assessed across nearly 35,000 ZIP codes in the U.S., provided a basis on which homeowners may compare each provider.

While coverage options, insurer availability, affordability and customer experience are often the top priorities, Bankrate also analyzed each insurer’s online and mobile resources for policy management and claims handling. Insurance is rapidly evolving to keep pace with our digital world, so these aspects also carried weight in determining Bankrate Scores.