Jean: Do you give gift cards?
Woman 1: I sometimes give Starbucks cards. I figure that’s pretty generic.
Woman 2: I’m notorious for collecting them and then forgetting to use them. West Elm, Pottery Barn.
Man 1: They sit for a while.
Jean: They count on that.
Jean: That about a billion dollars every single year in gift cards goes unused.
Man 1: Oh yeah, I bet. I just used one yesterday actually at Barnes and Noble.
Jean: From last year?
Man 1: It was sitting about 2 years.
Woman 3: I just try to keep them in one place, and we go through them all the time. We’ve got Panera. We’ve got Chick-fil-A. We’ve got whatever.
Man 2: I find them awful. I’m just one of those people that just probably has a couple of hundred dollars all over the place.
Jean: So, what’s the right way to give a gift card?
Jean: If you were to get a gift card, what kind of gift cards are your favorites types to get?
Man 3: B&H, which is like photos.
Jean: Because you’re a photographer?
Man 3: Yes, exactly.
Jean: Make sure that you choose the gift card to give very carefully. Keep the recipient in mind. Think about giving a gift card for an experience rather than a gift card to a store. So a museum, yoga, a massage. Bankrate’s Gift Card Survey has the information you need to make a good decision about which card is best for you.