Listen up, Dad. If you’re buying a Mother’s Day gift for a millennial mom, she’s a tough cookie to satisfy.
A study this year by Goldman Sachs shows that must-have items for previous generations aren’t as important for millennials.
When asked about owning a luxury bag, only 10% of millennials said it was extremely important. The largest group — 30% — said it’s important but not a priority.
Still, brand names seem to be a draw. When asked if a strong brand isn’t enough to lock in a sale, 36% of 16- to 34-year-olds tended to disagree.
Here are gift ideas guaranteed to make an impression.
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