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How We Make Money
You have money questions. Bankrate has answers. Our experts have been helping you master your money for over four decades. We continually strive to provide consumers with the expert advice and tools needed to succeed throughout life’s financial journey.
Bankrate follows a strict editorial policy, so you can trust that our content is honest and accurate. Our award-winning editors and reporters create honest and accurate content to help you make the right financial decisions. The content created by our editorial staff is objective, factual, and not influenced by our advertisers.
We’re transparent about how we are able to bring quality content, competitive rates, and useful tools to you by explaining how we make money.
Bankrate.com is an independent, advertising-supported publisher and comparison service. We are compensated in exchange for placement of sponsored products and, services, or by you clicking on certain links posted on our site. Therefore, this compensation may impact how, where and in what order products appear within listing categories. Other factors, such as our own proprietary website rules and whether a product is offered in your area or at your self-selected credit score range can also impact how and where products appear on this site. While we strive to provide a wide range offers, Bankrate does not include information about every financial or credit product or service.
“Superwoman,” “sports fanatic,” “mom,” “editor,” “SEO,” “creative workaholic” would be the keywords to describe Lisa Weinberger. Lisa joined Bankrate as the SEO Editor in February 2010 and was promoted in January 2011 to Director of Content Promotion.
Lisa has more than 15 years of experience combining search (SEO) and social, allowing them to work together to bring the most traffic, reach and engagement to a website. Creating and promoting content that informs the user has been her focus since 1997. She has consulted with PBS/Annenberg Media, Laurel Tech, Taishan Sports, 1928 Jewelry, Howard Johnson hotels, McGraw Hill and Wyndham Hotel Group, as well as mentored and encouraged young adults into building their own online businesses.
With experience in both the educational and business fields, Lisa’s natural approach is to teach. Training internal teams about how content is a driving force to rank organically in Google is one of her many tasks. Creating content strategies and promotion plans with her team is a continuous process as its always evolving. She has experience marketing, promoting and branding corporate clients both online and offline, and uses this background of organic SEO techniques and content promotion to brand and get exposure for Bankrate.
An early adopter of social media, Lisa now brings her experience to Bankrate. Having earned a B.A. in English Writing and her Master of Arts in Teaching from William Paterson University, she continues to learn by attending industry conferences and workshops.
When Lisa is not obsessing about maintaining rankings for Bankrate, she can be found by the beach.
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