The Bankrate Financial Literacy survey examines the responses of 1,000 adults age 18 or older, who comprise a nationally representative sample of Americans.
The survey, done by RoperASW for Bankrate.com, was conducted through random digit dialed telephone interviews Jan. 17 through Jan. 31, 2003.
The margin for error is plus or minus 3 percent. The survey’s purpose was to gauge the nation’s financial literacy in order to help consumers master their money.
About Bankrate, Inc.
Bankrate, Inc. (RATE) owns and operates Bankrate.com, the Internet’s leading consumer banking marketplace. Bankrate.com averages 4 million unique visitors per month, according to comScore Media Metrix, which ranks Bankrate.com first in unique visitors in the “Financial information and advice” category. Bankrate.com reviews more than 4,800 financial institutions in 173 markets in 50 states. Bankrate.com is a destination site of personal finance channels, including banking, investing, taxes and small business finance. It is the leading aggregator of more than 100 financial products, including mortgages, credit cards, new and used auto loans, money market accounts and CDs, checking and ATM fees, home equity loans and online banking fees.
Bankrate.com provides financial applications and information to a network of more than 80 partners including MSN (MSFT), Yahoo! (YHOO), America Online (AOL) and Smart Money. Bankrate.com’s information is also distributed through more than 100 national and state publications.
Bankrate.com, North Palm Beach, Fla.