Is it a good time to buy a Toyota?

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Dear Driving for Dollars,
I’m seriously contemplating trading in my car for a new Toyota and I’m not really concerned about the recall issues that have been in the news. Will I get a better deal if I buy or lease sooner rather than later?
— Gina

Dear Gina,
Yes, you will. Toyota has rolled out some of the largest incentives in its history. They are slated to end May 3 so buying or leasing soon will mean you qualify for these deals. The deals are “unusually aggressive” for Toyota, according to analyst Jesse Toprak of, a new-car pricing research site.

While it’s possible Toyota may extend these incentives longer, historically Toyota is not a company that relies on incentives to sell its cars. In order to get the best deal when buying, remember to negotiate the price of the car first, starting with the invoice price which you can find online, and going up from that amount. Have the dealer deduct any incentives after you’ve agreed on a price.

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