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Primerica life insurance review 2023

Updated Mar 09, 2023
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Primerica could be a good choice if you’re shopping for term life insurance. However, the company’s life insurance offerings are limited to term, so you might not have the flexibility you would have with other life insurance companies.

  • No medical exam option

  • A+ (Superior) financial strength rating from AM Best

  • Strong social responsibility programs


Primerica life insurance

Primerica’s life insurance coverage focuses exclusively on one coverage type: term life. Primerica won't be an option if you are looking for another type of coverage, like whole life or universal life. However, Primerica could be worth looking into if you’re shopping for a term life insurance company. Depending on where you live, your policy may be underwritten by the Primerica Life Insurance Company or by the National Benefit Life Insurance Company (if you live in New York).

  • Term: A term life insurance policy offers coverage and death benefits for a specific period of time. Unlike whole life options, which last a lifetime as long as premiums are paid, term life coverage will end at the end of a specified period. Because Primerica does not offer permanent life insurance options, you would not be able to convert your term policy to a whole one. However, Primerica does offer two types of term life policies, with terms up to 35 years:
    • TermNow: This policy is Primerica’s no medical exam option, with coverage up to $300,000.
    • Custom Advantage: This option requires a medical exam, but has a larger death benefit.

After settling on how much coverage you need, Primerica’s term life insurance policies offer guaranteed rates throughout the policy’s life. Customers also have guaranteed insurability until age 95. You initially have to meet underwriting guidelines, but once you have a policy, you have the ability to renew the term up to age 95, although the new rate will depend on your new age. This is not the same as guaranteed-issue insurance, but it does allow you to continue your policy for a length of time.

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Primerica life insurance endorsements

Primerica does not share its full list of riders available for its term life insurance, but you may learn more information by contacting an agent or customer service representative.

Primerica life tools and benefits

Primerica offers its Financial Needs Analysis (FNA) service through its licensed representatives free of charge. Through it, individuals can work with a representative to develop a personalized strategy for their financial goals, including planning for an appropriate amount of term coverage.

Primerica customer satisfaction

Primerica life insurance sees mixed ratings in terms of customer satisfaction and complaints. The 2022 J.D. Power U.S. Individual Life Insurance Study reports a customer satisfaction score of 766 out of 1,000 points for Primerica. This is below the industry average of 774 and ranks near the bottom among numerous life insurance carriers.

However, for individual life insurance, Primerica earns a 0.36 index for registered customer complaints with the National Association of Insurance Commissioners (NAIC). The national baseline is 1.0, so Primerica’s score of .36 places the number of complaints well below the industry standard. Primerica also receives a high rating through AM Best, which measures the historical financial strength of an insurance carrier and its ability to payout claims. Primerica earns A+ (Superior) financial strength, one of the highest possible ratings.

How to file a claim with Primerica

Beneficiaries of a Primerica life insurance policy can file a claim by contacting the agent of record on the term life insurance policy, calling the claims number at 1-888-893-9858, or by emailing the Primerica claims email at

Primerica availability

Primerica term life insurance is available in all 50 states and Washington, D.C.

Other Primerica perks worth considering

Primerica also offers the following types of insurance coverage:

  • Auto (through Answer Financial Inc.)*
  • Home (through Answer Financial Inc.)*
  • Investments, such as mutual funds and annuities

*Answer Financial Inc. in turn uses licensed affiliated companies to underwrite its products.

Primerica corporate sustainability

Primerica publishes an annual Corporate Sustainability Report showcasing how it has performed across several categories in the past year. The 2022 report includes breakdowns of the company’s social, environmental and governance initiatives. The company puts particular focus on helping middle-class consumers create financial plans and understand their money needs. Primerica also has a financial literacy publication called How Money Works to help its customers gain more confidence with their finances.

In terms of social initiatives, Primerica requires Diversity, Equity and Inclusion (DEI) training for all its employees. Additionally, the company is working with a third party to expand its research into gender and ethnicity pay gaps. Finally, when it comes to environmental programs, Primerica has started recycling initiatives, energy-use programs and alternative transportation offerings to its employees.

Finding the best life insurance company for your needs can involve researching and comparing quotes and products. Whether you’re looking for the cheapest life insurance or a plethora of options, it’s important to recognize when a carrier might not meet your needs. If you’re not convinced that Primerica is the right choice or want other options to compare life insurance costs, here are some alternatives:

Primerica vs. State Farm

In addition to winning a Bankrate Award for best term life insurance, State Farm also offers joint universal life coverage, which might be a good option for a family life insurance policy. Its many options make it easy for individuals and families to choose what kind of life insurance they want, especially if cheap life insurance is a priority.

Learn more: State Farm Insurance review

Primerica vs. Prudential

If you are looking for a permanent policy rather than a term policy, Prudential could be a good option. The company offers an impressive array of riders to help you personalize your coverage to your needs.

Learn more: Prudential Insurance review

Primerica vs. Mutual of Omaha

If you like that Primerica offers other financial products in addition to life insurance, Mutual of Omaha could be a good alternative. The company offers annuities and investments, several life insurance products, a number of health insurance products and financial planning services.

Learn more: Mutual of Omaha Insurance review

Is Primerica a good insurance company?

Bankrate’s Primerica life insurance review could help you decide if the company is right for your situation. With a decade of insurance industry experience, our editorial team analyzed more than 50 insurance companies to see which ones offer the best financial strength, customer service, policy coverage, riders and more.

Primerica, founded in 1977, sells term life insurance in all 50 states and Washington, D.C. and could be a good fit for customers wanting to work with local agents. However, the company’s narrow product line — it only sells term coverage along with a few other financial products — means customers have fewer options to tailor their policy to their needs. The company has a no-medical exam option, but prospective policyholders will still have to meet underwriting guidelines to qualify for coverage.

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