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Car insurance for a Toyota Prius

Updated Jan 31, 2023
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The average cost of full coverage car insurance for a Toyota Prius is $1,729 per year, based on Bankrate’s 2022 study of quoted annual premiums from Quadrant Information Services. The average cost of Prius car insurance comes in less than $100 more than the national average cost of car insurance, which is $1,674 per year. While car insurance for Priuses is slightly more expensive than average, it’s still possible to find great deals from the best insurance companies near you.

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Insurance Disclosure, LLC is a licensed insurance producer (NPN: 19966249). services are only available in states where it is licensed. may not offer insurance coverage in all states or scenarios. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.

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How much does it cost to insure a Toyota Prius?

Alongside other factors, your vehicle’s make and model will affect the cost of your car insurance. While the average national rate for the 2019 Toyota Prius is $1,740 a year, every car insurance company charges a different rate for the same makes and models. Here are some of the primary factors that impact Prius insurance costs:

  • Crash rate stats: The Toyota Prius is known for being a very safe vehicle. Recent Prius model years have earned the “Top Safety Pick” badge by the Insurance Institute for Highway Safety (IIHS). Safe cars can be cheaper to insure because they are less likely to sustain major damage in a collision.
  • Price of parts: Overall, Prius parts are generally less expensive as they do not have to be imported, which can also help keep the cost of insurance lower. If parts like the Prius electric motor need to be repaired or replaced after an accident, this could be more expensive than replacing a gas-powered vehicle motor. Depending on the insurer, price of parts may result in overall lower rates compared to other makes.
  • Safety features: Newer Toyota Prius models have advanced safety features, like stability control, an advanced air bag system, a pre-collision warning system, intelligent parking assist, blind spot monitoring and more. These safety features help reduce the risk of an accident, and therefore may also help lower the cost of insurance.

Car insurance for a Toyota Prius

Compared to the national average cost of car insurance (based on a Toyota Camry), the Prius rates are not too different. The average rate for full coverage is slightly higher than the national average of $1,674 a year, which is likely driven by the vehicle’s hybrid components which can be more expensive to repair or replace. For minimum coverage, which only provides liability coverage, the Prius actually runs a bit cheaper than average rates for the Camry. While every Prius owner will pay a different insurance rate, these averages may be useful for the sake of comparison.

Toyota Prius car insurance Average annual premium
Minimum coverage $496
Full coverage $1,729

Cheapest car insurance companies for Toyota Prius

Although the average annual cost of full coverage Toyota Prius car insurance is slightly above the national average rate, there are some insurance carriers that insure this make and model for less, based on quoted annual premiums.

To illustrate this, Bankrate’s insurance editorial team compared the cheapest car insurance rates for the Toyota Prius from five of the largest car insurance companies based on market share. These providers are among the best car insurance companies reviewed by Bankrate. As you can see from the variance between Erie and other national providers, getting quotes from more than one insurer will help you determine which rate is the best for your situation.

Average annual premium for full coverage

Car insurance company Toyota Prius
Amica $1,365
Erie $1,316
Geico $1,283
State Farm $1,454
USAA $1,198

Toyota Prius features that impact insurance costs

The Toyota Prius features many of the newest safety technologies. The safety features found in the Prius are considered effective at preventing accidents and vehicle thefts. Given this make and model is one of the safest on the road (based on ratings from the IIHS), it is not surprising the cost of car insurance is fairly in line with the national average for a standard economy sedan.

The safety features that can be found with some newer model-year Toyota Prius include the following:

  • Blind spot monitor: The Prius LE and LE AWD-e come equipped with a blind spot monitoring system that also has a rear cross-traffic alert sensor, which helps avoid accidents when changing lanes.
  • Toyota Safety Sense: Every new Prius model comes with Toyota Safety Sense, which is a package that includes a pre-collision warning system with pedestrian detection, lane departure alerts and road sign assistance.
  • Engine Immobilizer: The Engine Immobilizer helps prevent theft. If the vehicle does not recognize the chip embedded in the Smart Key fob when inserted into the ignition, the engine will not start.
  • Vehicle Proximity Notification System: The Vehicle Proximity Notification System (VPNS) alerts drivers when their vehicle gets close to an object, pedestrian or other car.
  • Advanced airbag system: Every new Prius model comes equipped with an advanced airbag system which makes the vehicle safer for all passengers, including front driver and passenger airbags, front seat-mounted side airbags, passenger seat cushion airbag, driver’s knee airbag, rear airbags and front and rear curtain shield airbags.

Other car insurance coverage for a Toyota Prius

Unless you live in Virginia or New Hampshire, car insurance is legally required for all Prius owners and other drivers. Most states require drivers to carry at least a minimum amount of liability insurance. Exact minimum car insurance coverage requirements vary by state. Liability insurance covers damage that you inflict on other drivers in an at-fault accident. You always have the option to purchase more than just the minimum amount of liability insurance required in your state.

If you want financial coverage for damage to your own property after an accident, you may want to consider both collision and comprehensive car insurance. Collision insurance pays out when your car collides with an object such as another vehicle, tree or light pole. Comprehensive coverage pays out when your vehicle incurs damage from something other than a collision, such as from extreme weather, flooding, vandalism or hitting an animal.

However, Prius owners may consider purchasing optional coverage for a higher degree of financial protection. Valuable endorsements for Toyota Prius owners can include roadside assistance, new car replacement coverage and accident forgiveness. If you lease or finance a new Prius, gap insurance may benefit you in the event of a total loss, as it helps repay the amount of your loan that exceeds the actual cash value payout from your insurer.

Keep in mind that adding endorsements to your car insurance policy may add to your Prius insurance costs. However, car insurance companies typically offer a multitude of discounts that can help offset the price.


Bankrate utilizes Quadrant Information Services to analyze 2021 rates for all ZIP codes and carriers in all 50 states and Washington, D.C. Quoted rates are based on a 40-year-old male and female driver with a clean driving record, good credit and the following full coverage limits:

  • $100,000 bodily injury liability per person
  • $300,000 bodily injury liability per accident
  • $50,000 property damage liability per accident
  • $100,000 uninsured motorist bodily injury per person
  • $300,000 uninsured motorist bodily injury per accident
  • $500 collision deductible
  • $500 comprehensive deductible

To determine minimum coverage limits, Bankrate used minimum coverage that meets each state’s requirements. Our base profile drivers own a 2019 Toyota Prius, commute five days a week and drive 12,000 miles annually.

These are sample rates and should only be used for comparative purposes.

Written by
Elizabeth Rivelli
Insurance Contributor

Elizabeth Rivelli is a contributing insurance writer for Bankrate and has years of experience writing for insurance domains such as The Simple Dollar, and NextAdvisor, among others

Edited by Insurance Editor