Cheapest Car Insurance in Wisconsin 2021


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Car insurance is legally required for the over 4 million licensed drivers in Wisconsin. The average driver pays $1,178 annually for full coverage car insurance and $315 for minimum coverage car insurance. Car insurance in Wisconsin is less expensive than in many other states, but there are ways that drivers can find an even cheaper rate.

The cheapest car insurance in Wisconsin

Finding cheap car insurance in Wisconsin is fairly easy. There are a handful of providers that offer below-average rates. Here are the cheapest car insurance options in Wisconsin from the most popular carriers in the country:

Car Insurance Company Average Annual Premium for Minimum Coverage Average Annual Premium for Full Coverage
Erie $196 $919
USAA $197 $811
Geico $198 $985
State Farm $201 $774
Automobile Club WI $214 $1,160

Quadrant Information Services, 2020


Erie is known for offering thorough coverage and great discounts plus low rates. In Wisconsin, the average driver pays $919 annually for a full coverage insurance policy and $196 annually for a minimum coverage insurance policy.

With Erie, Wisconsin drivers can access discounts for insuring multiple vehicles, being a young driver, driving infrequently, being claims-free, having a car with safety equipment and paying the annual premium in full. Erie also has a “rate lock guarantee” and a disappearing deductible program for additional savings.


USAA sells car insurance exclusively to military personnel, their families and veterans. However, it is one of the best and most affordable insurance companies on the market in Wisconsin. The average full coverage policy costs $811 annually and the average minimum coverage policy costs $197 annually.

On average, drivers who switch to USAA save over $700 per year. The company also offers discounts for being a safe driver, being a good student, garaging a vehicle on a military base, insuring a new vehicle, taking a driver training course, driving under a certain number of miles each year and being a long-time customer.


Geico is a good option for Wisconsin drivers who are looking for basic coverage at an affordable rate. The average full coverage premium costs $985 per year and the average minimum coverage policy costs $198 per year.

With Geico, drivers can take advantage of a variety of discounts. The company offers steep savings for military personnel, federal employees, good students, employee/membership groups, having a vehicle with an anti-theft device, anti-lock brakes and airbags, and taking a driver training course.

State Farm

State Farm is a popular insurance company in Wisconsin, and it is the biggest provider in the country, with 16.1% of the market share. The average full coverage policy costs $774 per year and the average minimum coverage policy costs $201, making State Farm the cheapest insurance company in Wisconsin.

State Farm offers many savings opportunities, including two safe driver discounts programs, Drive Safe & Save for adults and Steer Clear for drivers under 25. There are also discounts for safe drivers, good students, bundling policies, insuring multiple vehicles and being a student away at school.

Automobile Club of Wisconsin

Automobile Club of Wisconsin is the brand name for AAA Insurance. In Wisconsin, the average full coverage policy from AAA is $1,160 per year and the average minimum coverage policy is $214 per year. Although it is the most expensive company on our list, the rates are still below the statewide average.

AAA Insurance offers impressive discounts for drivers in Wisconsin. There are savings for certain employers and occupations, good drivers, good students, having a safe vehicle and paying the annual premium in full. Drivers can also get a lower rate by bundling their auto insurance with another policy, like home or life insurance.

Affordable coverage for Wisconsin drivers

Car insurance is a legal requirement in Wisconsin. Drivers must carry at least 25/50/10 personal liability insurance. This means that the liability portion of a Wisconsin auto policy must have at least $25,000 in bodily injury coverage per person, $50,000 in bodily injury coverage per accident and $10,000 in property damage coverage per accident.

Drivers who purchase liability-only coverage pay the lowest rate. However, cost is not the only factor when purchasing an auto insurance policy. Wisconsin’s minimum insurance requirement is not guaranteed to cover the full cost of an at-fault accident.

Additionally, minimum coverage insurance does not include any coverage for the vehicle itself. If a driver gets into an accident with minimum coverage insurance and their car sustains significant damage or is totaled, they are financially responsible for the cost of repairs or a replacement vehicle. Talk to your agent regarding the proper level of insurance for your needs.

How to get cheap car insurance in Wisconsin

There are several ways that drivers can find cheap auto insurance in Wisconsin. Besides choosing an affordable provider, here are some alternative ways to get cheap coverage:

  • Get multiple quotes: Take your time evaluating insurance providers, and get quotes from several companies. Comparing quotes side-by-side is the best way to determine which company can give you the lowest rate for the coverage you need.
  • Look for discounts: Look for insurance companies that offer discounts for which you qualify. Some common car insurance discounts include being claims-free, bundling policies and insuring multiple vehicles.
  • Raise your credit score: Insurance companies look at your credit score when they calculate your premium. Improving your credit score is one of the most effective ways to get cheaper car insurance.
  • Take a driver training course: Most car insurance companies offer savings for drivers who complete an approved driving training or defensive driving course.
  • Increase your deductible: When you opt for a higher deductible, you lower your premium. However, it is important to be aware that your deductible is the amount that you will pay out of pocket in the event of a loss. Choose a deductible that you feel comfortably paying if you are in an accident.

Frequently asked questions

What is the best car insurance in Wisconsin?

The best car insurance company in Wisconsin will be different for each driver. It depends on your budget, the amount of coverage you need and the type of coverage you need. Drivers should shop around and compare providers based on their personal criteria to find the best match.

What is the average cost of car insurance in the U.S.?

In the United States, the average driver pays $1,738 for full coverage car insurance. In Wisconsin, the average driver pays $1,178 for full coverage insurance. Wisconsin drivers pay significantly less for car insurance compared to the average American.

How do I get a car insurance quote in Wisconsin?

Getting a car insurance quote is a simple process. Most insurance companies have a free online quote tool, where you input some basic information about yourself and your vehicle. Be prepared to provide your name, birthday and address, as well as your car’s year, make, and model, mileage, and vehicle identification number (VIN). You might also be asked for your social security number, which is used to check your credit score. For insurance companies that do not offer online quotes, you can contact an agent to get a price estimate.


Bankrate utilizes Quadrant Information Services to analyze rates for all ZIP codes and carriers in all 50 states and Washington, D.C. Quoted rates are based on a 40-year-old male and female driver with a clean driving record, good credit and the following full coverage limits:

  • $100,000 bodily injury liability per person
  • $300,000 bodily injury liability per accident
  • $50,000 property damage liability per accident
  • $100,000 uninsured motorist bodily injury per person
  • $300,000 uninsured motorist bodily injury per accident
  • $500 collision deductible
  • $500 comprehensive deductible

To determine minimum coverage limits, Bankrate used minimum coverages that meet each state’s requirements. Our sample drivers own a 2018 Honda Accord, commute five days a week and drive 12,000 miles annually.

These are sample rates and should be used for comparative purposes only. Your quotes may be different.

Rates are determined based on 2020 Quadrant Information Services data.