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Bankrate follows a strict editorial policy, so you can trust that our content is honest and accurate. Our award-winning editors and reporters create honest and accurate content to help you make the right financial decisions. The content created by our editorial staff is objective, factual, and not influenced by our advertisers.
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I’m a proud survivor of razor blade price pains.
Over the years, I had a growing feeling of unease about the price that Gillette (which became part of consumer products giant Procter & Gamble a decade ago) commanded with its blades at retail, including the years-long creep (profit grab) from the single safety razor blade up to the Fusion ProGlide product that has 5 blades on a single cartridge. A pack of 12 Fusion ProGlide cartridges currently costs around $45 on the website of a major discount chain.
Many shavers have taken their razor blade cost resentment to the internet. They’ve turned to companies led by Dollar Shave Club, a successful startup which just sold for $1 billion. It has used online marketing efficiencies to offer significantly lower-priced blades.
I’ve tested those and can tell you I won’t be having my wallet nicked by more expensive blades again. Imagine the movies’ Rocky fresh from a shave, jumping up and down on the steps of the Philadelphia Museum of Art. That’s how I feel now that I’ve made the shaving shift.
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