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Over the years, I had a growing feeling of unease about the price that Gillette (which became part of consumer products giant Procter & Gamble a decade ago) commanded with its blades at retail, including the years-long creep (profit grab) from the single safety razor blade up to the Fusion ProGlide product that has 5 blades on a single cartridge. A pack of 12 Fusion ProGlide cartridges currently costs around $45 on the website of a major discount chain.
Many shavers have taken their razor blade cost resentment to the internet. They’ve turned to companies led by Dollar Shave Club, a successful startup which just sold for $1 billion. It has used online marketing efficiencies to offer significantly lower-priced blades.
I’ve tested those and can tell you I won’t be having my wallet nicked by more expensive blades again. Imagine the movies’ Rocky fresh from a shave, jumping up and down on the steps of the Philadelphia Museum of Art. That’s how I feel now that I’ve made the shaving shift.
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