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We are an independent, advertising-supported comparison service. Our goal is to help you make smarter financial decisions by providing you with interactive tools and financial calculators, publishing original and objective content, by enabling you to conduct research and compare information for free - so that you can make financial decisions with confidence.
Bankrate has partnerships with issuers including, but not limited to, American Express, Bank of America, Capital One, Chase, Citi and Discover.
How We Make Money.
The offers that appear on this site are from companies that compensate us. This compensation may impact how and where products appear on this site, including, for example, the order in which they may appear within the listing categories. But this compensation does not influence the information we publish, or the reviews that you see on this site. We do not include the universe of companies or financial offers that may be available to you.
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Over the years, I had a growing feeling of unease about the price that Gillette (which became part of consumer products giant Procter & Gamble a decade ago) commanded with its blades at retail, including the years-long creep (profit grab) from the single safety razor blade up to the Fusion ProGlide product that has 5 blades on a single cartridge. A pack of 12 Fusion ProGlide cartridges currently costs around $45 on the website of a major discount chain.
Many shavers have taken their razor blade cost resentment to the internet. They’ve turned to companies led by Dollar Shave Club, a successful startup which just sold for $1 billion. It has used online marketing efficiencies to offer significantly lower-priced blades.
I’ve tested those and can tell you I won’t be having my wallet nicked by more expensive blades again. Imagine the movies’ Rocky fresh from a shave, jumping up and down on the steps of the Philadelphia Museum of Art. That’s how I feel now that I’ve made the shaving shift.
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