JetBlue may be relatively new among domestic airlines, but it consistently ranks among the best in customer satisfaction.

The airline’s TruBlue frequent flyer program helps its loyal customers save money on flights by earning points while traveling and with co-branded JetBlue rewards cards. There’s another way you can earn points toward future JetBlue travel, too: by making online purchases through the TrueBlue Shopping portal.

Here’s how the program works, and how you can maximize it to save on your next flight with JetBlue.

What is TrueBlue Shopping?

TrueBlue Shopping is JetBlue’s shopping portal that allows loyalty members to earn bonus points by shopping online with eligible retailers.

You must be a TrueBlue loyalty member to shop. After joining, you can navigate to the portal and select partner retailers you want to shop with. There are hundreds of stores to choose from, including department stores, home improvement, tech sites and more. The points you can earn vary, and some offer a flat rate per purchase. Many current retailers earn about 10 to 100 points per $10 spent.

When you click “shop now,” you’ll be directed to the online store and can make your purchase like normal. It’s important to click through the portal every time you want to make a purchase though, or your points won’t apply.

Unlike some other loyalty program shopping portals, JetBlue TrueBlue Shopping also has an option to link a deal to your credit card and shop in-store with select retailers. You register an eligible payment card, and then you can earn the listed points value when you use the card to make a purchase with an eligible retailer. Or, in some cases, you can shop online without needing to click through the portal first and still earn your points as long as you pay with the linked card.

Benefits of JetBlue TrueBlue Shopping

  • Earn TrueBlue rewards points on your online purchases
  • Shop through the portal or link an eligible card to take advantage of card-linked offers in-store and online
  • Earn variable rates on purchases; some retailers offer a flat rate per purchase, while others earn upwards of 10 points per $10 spent
  • Use promo code coupons and special offers to save even more on select spending, when eligible

How to sign up and access TrueBlue Shopping

First, you’ll need to become a JetBlue loyalty member to use TrueBlue Shopping. You can join the JetBlue TrueBlue program by signing up on the airline’s website.

Once you’re signed in, all you need to do to access the deals is go to and find the online retailers you want to shop. You can search for stores by category, by special offers and more. After clicking “shop now,” you’ll be directed to the retailer’s site where you can make your purchase and earn points.

If you’d rather use the card-linked offers in-store or online, simply register your eligible card to your TrueBlue account and pay with that card when you visit a participating store. After you link your card, it can take up to 24 hours to begin earning the offers on your spending.

With either version of the program, you can benefit from checking back often, since participating retailers and offer values can change.

Can you earn JetBlue points through TrueBlue Shopping?

You’ll earn JetBlue points when you make a purchase with an eligible retailer, either by clicking through the portal or using a card-linked offer.

Like other shopping portals, your points-earning purchases are tracked using cookies, so it’s important to make sure you have cookies enabled within your browser settings.

After you’ve made your purchase, you’ll see the point you’ve earned in your TrueBlue Shopping account as “pending” within about a week. But it could take up to 30 days for the points to actually be credited to your account.

Based on Bankrate’s recent points valuations, JetBlue TrueBlue points are worth about 1.3 cents each, so you can rack up a lot of value with boosted earnings through the shopping portal — which can help you score free award flights and status with JetBlue in the future.

Best credit cards for JetBlue TrueBlue Shopping

You don’t need to use a JetBlue co-branded credit card to use the TrueBlue shopping portal, but if you’re a frequent flyer with the airline, it could help you score extra points and status. Here are a few card options to consider to get more from your TrueBlue Shopping purchases:

JetBlue Plus Card

The JetBlue Plus Card* carries a $99 annual fee but comes with plenty of perks for JetBlue loyalists. You’ll get 6X points on JetBlue purchases, 2X points at restaurants and grocery stores and 1X points for all other purchases.

You can also earn 40,000 bonus points after spending $1,000 within 90 days of account opening. Plus, get 10 percent points back on award flight redemptions, 5,000 bonus points on your account anniversary, a $100 statement credit when you book with JetBlue Vacations, 50 percent off in-flight eligible purchases and more.

Chase Sapphire Preferred

The Chase Sapphire Preferred® Card is a more flexible travel rewards card with a similar $95 annual fee. To start, you can earn 60,000 bonus Chase Ultimate Rewards points after you spend $4,000 within three months of account opening.

As for ongoing rewards, earn 3X points on dining (including eligible delivery services), select streaming services and online grocery purchases (excluding Walmart, Target and wholesale clubs); 5X points on travel through Chase Ultimate Rewards and Lyft Rides (through March 31, 2025); 2X points on all other travel; and 1X points on everything else.

There are a few lucrative ways to redeem the points you earn with this card, but one great option if you prefer flying with JetBlue is to transfer your points to your JetBlue TrueBlue account. JetBlue is a transfer partner with Chase, so your points transfer at a 1:1 value.

*The information about JetBlue Plus Card has been collected independently by The card details have not been reviewed or approved by the card issuer.