Dasha Kennedy started The Broke Black Girl in 2017 after facing a series of financial hardships. She soon realized there weren’t many resources that covered her unique set of financial circumstances as a Black woman, and so she decided to fill that void herself.
“My mission is to bridge the gap between equity and financial education by providing culturally relevant and competent financial literacy resources to Black women,” Dasha says.
Dasha operates The Broke Black Girl on Instagram, Facebook and Twitter. She has more than 237,000 followers across platforms.
The one word Dasha uses to describe her content: Relatable. “My content is straight to the point, well-written and easy-to-digest without all of the fluff and over-the-top finance terminology. I am not afraid to have tough but necessary money conversations.”
She adds: “I give a voice and platform to people who often feel unheard and unseen while on their finance journey to meet them where they are and gain the knowledge they need to make informed financial decisions going forward.”
Dasha says two common regrets she hears from women are not learning about finances at an earlier age and not being able to work with an expert who understands “how existing in the interaction of being both a Black person and a Black woman can offer a different set of financial hardships than most people. TBBG will move forward and aim to solve both problems by working directly with school-age students and encouraging college-bound students in Black communities to consider careers in finance.”