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Midland National life insurance review 2024

Updated Nov 01, 2024
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At a glance

Bankrate's take

Midland Life Insurance Company could be a good choice for those looking for term or universal life insurance and those who prefer working with a local agent. However, the company’s digital offerings are not as robust as those of other carriers, and its product line is relatively limited.

  • Strong financial stability and claims-paying ability.
  • Lacks mobile apps and robust online policy management.
  • Receives fewer customer complaints than the industry average, as highlighted by the NAIC.
  • Offers term and universal life policies, but no whole life options.

New

What’s new with Midland National?

Midland National has recently introduced "EasySolve," a tool designed to significantly speed up the life insurance illustration process. Launched in June 2023, this enhanced software allows financial professionals to generate life insurance illustrations nearly twice as fast as before, saving time and providing better guidance for clients. EasySolve creates custom illustrations based on factors like age, coverage amount and health status in a matter of seconds. This update could be especially beneficial for the company’s potential clients, as it streamlines decision-making and ensures quicker, more tailored life insurance solutions.

Midland National life insurance review

Midland National offers only a few types of life insurance, which may fit the needs of some policyholders but leave others in need of riders to get adequate coverage. The carrier started offering life insurance coverage in 1906 and now sells policies in 49 states (coverage is not available in New York), Washington, D.C., Puerto Rico, Guam, the Virgin Islands, and both domestic and international military installations. It doesn’t offer family life insurance.

Owned by the Sammons Financial Group, Midland National also offers annuities in addition to life insurance products. Bankrate’s Midland National life insurance review could help you understand this carrier’s coverage offerings so you can decide if the company is the best life insurance option for you.

Midland National has three types of life insurance: term, guaranteed universal life and indexed universal life. However, you may find that, depending on your needs and the state you live in, different products are available aside from the ones showcased on Midland National’s website. Talking to a Midland National Life Insurance Company representative is the best way to know what options are available to you.

  • Term: Midland National Life Insurance Company provides term life insurance options, which are active for a set period — 10, 15, 20 or 30 years — and feature consistent premium payments. Policyholders might have the opportunity to convert their term insurance into permanent coverage before the term expires. Typically, term life insurance premiums increase with age, making it a more attractive option for younger individuals, such as those with young families. Additionally, some of these term policies offer the ability to access a portion of the death benefit during the policyholder's lifetime.
  • Permanent: Permanent insurance gives you coverage until you pass away; it doesn’t expire like term insurance does, as long as you pay the premiums. Midland National offers two types of permanent life insurance policies: guaranteed universal life and indexed universal life. No whole life insurance is available.
    • Universal: Midland National offers guaranteed universal life insurance, which is a very basic form of permanent life insurance. It’s designed to provide lifelong coverage at a more affordable rate — compared to other permanent types — and generally does not build much cash value.
    • Indexed universal: This type of policy invests the cash value portion into an index, like the Standard & Poor’s (S&P) 500 or the Dow Jones Industrial Average. It’s a more complex type of life insurance, so if you are interested, talk to a licensed agent.

Midland National pros and cons

It’s important to understand Midland National policies and how life insurance works before deciding to buy coverage. If you can’t get adequate coverage for your personal circumstances, the payout may not be enough to support your beneficiaries. You may also want to ensure you can afford the premiums because if you fall behind, your policy can be canceled. A life insurance calculator may help you determine the right amount.

Green circle with a checkmark inside

Pros

  • Near nationwide availability
  • Lower-than-baseline NAIC complaint index
  • High financial strength rating from AM Best, S&P and Fitch
Red circle with an X inside

Cons

  • Fewer policy options than some other providers
  • Lower-than-average J.D. Power customer satisfaction score
  • Only term policies can be quoted online

Midland National life insurance riders

Life insurance riders, sometimes called endorsements, are add-ons that can give you more coverage. Adding a rider will generally increase the cost of life insurance, so it may not be the right choice if your main objective is to find cheap life insurance coverage. However, riders can give you valuable protections that might make up for the extra premium. Midland National’s riders include:

  • Accidental death benefit rider: Exclusive to Midland National's universal life policies, this rider provides an added layer of financial protection. It offers an additional payout over the standard death benefit in case of a policyholder's death due to a covered accident. This extra amount may significantly support beneficiaries in such unforeseen circumstances.
  • Children’s term rider: Available across all Midland National life insurance plans, this rider enables policyholders to extend term life coverage to their children. It can be an efficient way to add protection for your child under your own policy, ensuring that your family has comprehensive coverage in one plan.
  • Flexible disability benefit rider: This rider, which is not available in California, pays a monthly disability benefit if you are unable to work and disabled for at least six consecutive months. You also need a “waiver of charges for disability rider” for this add-on to kick in.
  • Guaranteed insurability rider: For universal life policies, this option gives you the ability to increase the death benefit on an existing policy (but only by a certain amount) without proving your insurability with a health questionnaire or medical exam.
  • Waiver of charges for disability rider: A version of this rider is available for universal and term life policies and allows you to stop paying your premium if you develop a qualifying disability.

Midland National customer satisfaction

Consumer data analytics company J.D. Power has another story to tell, however. In the 2023 U.S. Individual Life Insurance Study, Midland National received a score of 784/1,000, lower than the industry average of 790/1,000. This could indicate that consumers tend to have less than satisfactory interactions with the company.

Midland National typically receives high financial strength ratings, which means that customers may be able to feel confident it has a solid financial history. AM Best, S&P and Fitch all give the company an A+ financial strength rating. This means that, historically, Midland National has been financially stable and able to pay claims, which may give you peace of mind.

Midland National insurance customer complaints

The higher a NAIC complaint index score, the more complaints the company receives. If customer service is a priority, you’ll want to look for an insurance provider with a low score. According to the National Association of Insurance Commissioners (NAIC), Midland National Insurance Company receives significantly fewer complaints than the industry baseline. A score of 1.00 represents an average number of complaints, and Midland’s life insurance vertical has consistently performed better than this benchmark over the past three years.

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Compare Midland National with other insurers

If you are shopping for the best life insurance company, you may want to reach out to several different providers and compare quotes. If you aren’t quite sure if Midland National is the right insurer for you, here are some other carriers to consider:

Midland National vs. MassMutual

MassMutual has won our Bankrate Award for best whole life insurance three years in a row — 2022, 2023 and 2024 — thanks to its high coverage capacity and extensive rider options. If you're in the market for whole life insurance, as opposed to Midland National’s universal life offerings, MassMutual could be a strong choice to explore.

Learn more: MassMutual Life Insurance review

Midland National vs. State Farm

If you like Midland National’s term life insurance options and its network of local agents, you could also get a quote from State Farm. The company won our Bankrate Award for best term life insurance in 2022, 2023 and 2024, highlighting its strong coverage and customer satisfaction. 

Learn more: State Farm Insurance review

Midland National vs. Globe Life

This carrier might be a good alternative if you are looking for coverage that isn’t based on your ability to pass a medical exam. Although Globe Life’s policies have health questionnaires, most of its life insurance offerings can be purchased without a medical exam.

Learn more: Globe Life Insurance review

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Why you can trust Bankrate

Our insurance editorial team includes licensed agents with decades of combined experience, and we used our intimate knowledge of the industry to conduct this in-depth Midland National insurance review.

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Is Midland National a good insurance company?

Our Midland National life insurance review analyzed the company from several angles to help you understand if it's the right fit for you. Our insurance editorial team understands the features that matter most to life insurance shoppers, and our goal is to provide you with the information you need to make an informed decision.

Midland National could be a good insurance company if you are specifically looking for universal life insurance with plenty of rider options. While the company offers term coverage, its policies don’t stand out among competitors. Additionally, Midland National life insurance has a below-average customer satisfaction rating with J.D Power but also has below-average complaints filed with the NAIC. This conflicting information might make it helpful to talk with current policyholders as you compare life insurance quotes and choose a company.

What are real-life customers saying about Midland National?

In an effort to provide more insight into the Midland National customer experience, we sourced reviews from platforms like Yelp and Reddit. While some customers have shared positive experiences, others have voiced frustrations with policy handling and claims processing. It’s important to note that online reviews can sometimes reflect a disproportionate number of negative experiences, as customers often leave feedback when they are unhappy. However, these perspectives provide useful insights into customer service and claims processes.

Let’s take a look at what real customers have to say:

Yelp User 1*
Jun 17, 2024
Policy termination over $5
We purchased universal life insurance with them in 1994. They have been taking monthly payments from our bank account automatically. They sent letters to our house to say his life insurance policy is overlapping just 5 dollars. The letters were wrongly delivered to our neighbor who was out of town for vacation. We contacted them 13 days later and Midland still terminated his life insurance policy over 5 dollars.
via Yelp
Yelp User 2*
Mar 9, 2019
Stressful claim processing
After posting on Yelp and finally speaking to the manager of the department in charge of processing death claims things started to happen. Midland kicked it into gear and within 48 hours of posting my review and having a frank conversation with Midland management, my wife's death claim was paid. When I received the check it was supposed to include interest for the 3 months they sat on the money. They only paid 0.25% in interest although the contract I had with them said the 2-year treasury rate at my wife's date of death which was 2.98%. When I called the discrepancy to their attention they sent me a check for the rest of the interest within a few days. While I feel they made this much harder and more stressful than it had to be they did finally pay. If you are in the same boat you need to stay on top of them and also read your contract. Verify that your contract is being followed.
via Yelp
Reddit User 1*
May 7, 2024
Solid universal life policies
If it's Midland it's some form of Universal Life. They have a very good GUL but [what you mention] would be a several million-dollar policy so I expect it's an IUL. Not necessarily a scam. Midland is one of the better IUL companies and they have pretty significant guard rails in place to keep it from being inappropriately constructed.

*The quotes and citations included on this page have been verified by our editorial team and are accurate as of the posting date. Outlinked content may contain views and opinions that do not reflect the views and opinions of Bankrate.

Midland National company details

  • Customer service: 1-800-923-3223
  • Email service: LifeCorrespondence@SFGmembers.com
  • Claims: 1-800-733-2524
    • Mailing address:
      One Sammons Plaza
      Sioux Falls, SD 57193
  • Company website: www.midlandnational.com

State availability

Midland National sells coverage in all U.S. states except New York. Coverage is also available in Washington, D.C., Puerto Rico, Guam, the Virgin Islands and military installations around the world.

Midland National tools and benefits

In addition to life insurance, Midland National offers several annuity products and a large learning library that anyone can access:

  • Multi-year guarantee annuities (MYGAs): This is a fixed annuity that pays a guaranteed interest rate over multiple years.
  • Single-premium immediate annuities (SPIAs): This type of annuity starts paying a guaranteed stream of income immediately following the annuitant’s lump sum payment and will pay this income either for the rest of the annuitant’s life or a predetermined period.
  • Fixed-indexed annuities (FIAs): This type of annuity credits interest to the contract based upon the performance of an underlying financial benchmark index, such as the S&P 500.
  • Learn and plan center: Midland National has a large resource center where customers and non-customers can learn about insurance and financial planning. Topics include annuities, money management, retirement planning and financial literacy.

You can speak with one of Midland National’s financial professionals to determine which products make the most sense for your situation and financial goals.

Frequently asked questions about Midland National

Written by
Ashlyn Brooks
Writer II, Insurance
Ashlyn Brooks is a finance writer with more than half a decade of experience, known for her knowledge in areas such as taxes, insurance, investing, retirement, finance news, and banking products.
Edited by Editor II, Insurance