Skip to Main Content

Is the Citi Custom Cash worth it?

person paying for a bill at a restaurant with contactless phone app
Adobe Stock
person paying for a bill at a restaurant with contactless phone app
Adobe Stock
Bankrate Logo

Why you can trust Bankrate

At Bankrate we strive to help you make smarter financial decisions. While we adhere to strict , this post may contain references to products from our partners. Here's an explanation for . The content on this page is accurate as of the posting date; however, some of the offers mentioned may have expired. Terms apply to the offers listed on this page. Any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any card issuer.

ON THIS PAGE Jump to Open page navigation

The Citi Custom Cash℠ Card is a popular no-annual-fee credit card with an uncomplicated but valuable rewards program. It’s a great option for people looking for a simple way to earn cash back consistently without dealing with rotating bonus categories.

But if you’re looking for the one perfect credit card that helps you earn as much cash back as possible on all of your everyday spending, the Custom Cash Card may not get the job done.

Here’s when the Citi Custom Cash Card may be the best cash back credit card for you.

Citi Custom Cash Card details

  • Annual fee: $0
  • Welcome bonus: $200 statement credit after spending $1,500 on purchases in the first six months
  • Intro APR on purchases: 0 percent intro APR for 15 months on purchases (16.24 percent to 26.24 percent variable APR thereafter)
  • Intro APR on balance transfers: 0 percent intro APR for 15 months on balance transfers completed within the first four months of account opening (16.24 percent to 26.24 percent variable APR thereafter)
  • Balance transfer fee: $5 or 5 percent (whichever is greater)
  • Rewards: 5 percent  cash back on your highest eligible spend category each billing cycle up to $500 spent (1 percent cash back thereafter).

When is the Citi Custom Cash Card worth it?

For most, the best part about the Citi Custom Cash Card will be the 5 percent cash back in your highest eligible spending category each billing cycle, up to $500 (an unlimited 1 percent cash back on all other purchases).

The eligible categories include plenty of everyday selections, including groceries, gas, restaurants and select streaming services. And if you want to plan a vacation or need to make renovations to your home, the card also includes travel and home improvement stores.

Depending on your spending habits and the card features that matter most to you, there are a few more perks that will increase the card’s value. Here’s a look at three times it makes sense to use the Citi Custom Cash Card.

When you want to keep things simple

The Custom Cash Card’s rewards program is easy to use. You automatically earn 5 percent in the eligible category that you spend the most in each billing cycle. You don’t have to enroll in any categories, and if the Custom Cash Card is your only credit card, you won’t have to spend time remembering which credit card to use for every purchase.

This will be especially appealing to anyone who wants to avoid credit cards with rotating bonus categories. These bonus spending categories are picked by the card issuer and are typically only offered on a quarterly basis. Most of these cards also require enrollment in the bonus categories each quarter, which can be a hassle for people who want to earn rewards without jumping through so many hoops.

And compared to the best flat-rate credit cards, the Custom Cash Card packs more value if you don’t spend a lot of money. People who can max out the $500 spending limit in the 5 percent category will earn $25. If you used a 2 percent cash back flat-rate card, you need to spend $1,250 to earn the same $25 amount. So a lot of people on a budget looking for a set-it-and-forget-it card can squeeze more value out of the Custom Cash Card.

When you want a credit card with good short-term value

Eligible new cardholders can take advantage of two short-term perks: A sign-up bonus and a long intro APR offer on purchases and balance transfers.

The $200 welcome offer (after spending $1,500 in the first six months) is a nice feature that comes with many of the best credit cards with no annual fee. It’s a fast way to earn cash back that won’t break most budgets since you only need to spend $250 a month to hit the target goal.

If you only used the credit card for purchases that normally qualify for the 5 percent cash back category, it would take eight months and $4,000 in purchases to earn $200. That’s why a sign-up bonus is such a nice incentive for responsible users who want to maximize their credit card rewards.

The Custom Cash Card also lets users make interest-free payments for 15 months on purchases and balance transfers (then a variable APR of 16.24 percent to 26.24 percent). This isn’t the longest introductory offer out there, but cards with longer offers typically don’t earn high rewards like 5 percent cash back.

Using a credit card with a 0 percent intro period is a great way to pay down card debt faster. It’s also helpful when you need to use a credit card to make large purchases.

When you pair it with other credit cards

People who tend to carry multiple credit cards and don’t mind strategizing ways to get as much value as possible out of every card will get the most value out of the Custom Cash Card. Since you only earn 5 percent cash back in one bonus category (and 1 percent on all other purchases), use the Custom Cash Card for purchases that fall into one of the card’s eligible spend categories. Any other purchases should be put on another rewards card.

When is the Citi Custom Cash Card not worth it?

The Citi Custom Cash Card has a lot to offer. But it does have some drawbacks. Here are two times you may want to look for a different cash back credit card.

When you want a standalone credit card that earns the most rewards

Since you’re limited to only one bonus category with a $500 spending cap each billing cycle, the Custom Cash Card isn’t the best choice for a one-card wallet, especially if your priority is earning rewards.

Rewards-seekers looking for the best value may want to try a cash back card with multiple bonus categories that match their spending habits. One of the best alternatives to the Citi Custom Cash Card is the U.S. Bank Cash+® Visa Signature® Card. Instead of just one bonus category, the U.S. Bank Cash+ card earns 5 percent cash back in multiple categories. You even have the freedom to choose two categories that earn 5 percent cash back (up to a combined $2,000 in eligible purchases each quarter) and one that earns an unlimited 2 percent cash back on all eligible purchases.

Unfortunately, with the Cash+ card, you have to enroll in the custom 5 percent categories each quarter. If you don’t, you’ll only earn 1 percent on those purchases. So it will take a little more work to use than the Citi Custom Cash Card, but could be worth it since it offers more chances to earn high rewards.

When you want to save money with a balance transfer

The Citi Custom Cash Card may be a good choice for a balance transfer if you want to make interest-free payments for over a year. But if your main goal is to pay off debt while saving as much money as possible, it’s not the best choice for balance transfers.

The Custom Cash Card charges 5 percent or $5 (whichever is higher). If you’re trying to transfer over a lot of debt, you can save some money by looking elsewhere. Some of the best balance transfer credit cards only charge a 3 percent balance transfer fee.

The bottom line

For many people, the Custom Cash Card will be a clear winner. There aren’t a lot of credit cards that let you pick the category that earns 5 percent back, so people who spend a lot in bonus areas not typically covered by rewards cards will love the freedom to choose their own category to earn high rewards.

But the Custom Cash Card doesn’t make a good standalone credit card, especially for people who spend more than $2,000 a month. For people who want to earn as much cash back as possible, you’ll need to pair the Custom Cash Card with other rewards cards or look for a better standalone card.

Written by
Robert Thorpe
Most recently before joining, Robert worked as an editor and writer at The Ascent by The Motley Fool, covering a number of personal finance topics, including credit cards, mortgages and loans.
Edited by
Reviewed by
Associate Editor
up next
Part of  Introduction to the Citi Custom Cash Card