The world’s most expensive Valentine’s Day


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Go all out this Valentine’s Day

Valentine’s Day is probably one of the more polarizing observations on the calendar, other than the original purists who remember St. Valentine. You have the group of people who shun the holiday, scoffing it away as a master ploy to sell greeting cards. This group often spends the day trying desperately to ensure it is just like any other day, as long as any other day doesn’t include going out to dinner or the movies.

Then there’s everyone else. This year, Americans are expected to spend $17.3 billion for Valentine’s Day on everything from trinkets to jewelry and flowers, according to the National Retail Federation. We’re not sure how often people actually buy their loved ones that huge bauble in Tiffany, but if you’re like most, you’re going to be nearing the ATM withdrawal limit to express your love. The average person is estimated to spend $133.91 this year, part of an upward trend in average spending despite fewer people expressing plans to celebrate the day this year (54 percent, down from 60 percent in 2013).

Let’s see how best to blow through a bevy of bucks for your beloved this Valentine’s Day.


Flowers are a standby in any relationship. Anniversaries and birthdays are known to get a bouquet tossed their way, but on Valentine’s Day, it’s absolutely required.

Because we are going all out this Valentine’s Day, why not look past the long-stemmed roses and go for something expensive and exotic?

Your darling would certainly fall for a Juliet rose, otherwise known as the “£3 million rose.” (That would be the $5 million rose in U.S. dollars.) Just be sure to stop talking there, because the actual price is much more reasonable. The flower certainly looks the part, as it’s the result of 15 years of determined flower whoopee by renowned rose breeder David Austin — his first such release, and one that cost him the aforementioned fortune in the process.

If you really can’t put a price on love, why not present a flower that quite literally does not have a price? The Kadupul flower grows in Sri Lanka, but blooms and dies faster than you can sleep off a hangover. The flower is actually a form of cactus, presenting magnificent white hues and a calming scent. It would make for quite the romantic gesture, except that it blooms around midnight and withers at dawn — not unlike that one Valentine, right?

Greeting card
Greeting card

Greeting cards usually come bearing a message or salutation about as genuine as a limp handshake. A preprinted “Happy Valentine’s Day to someone very special” usually implies the exact opposite and would likely be better substituted by a blank card with a signature scribbled inside.

If you insist on expressing your love in card form but are loathe to actually create a worthwhile message, perhaps that is reason enough to up the ante. You can invest in a card from the expensive and exquisite Gilded Age Greetings. You might find yourself double-checking the company’s acronym when making your Valentine’s Day selection, but there will be no doubt you didn’t swing through the drugstore for a quick card on the way home from work.

Gilded Age Greetings will create your couture Valentine’s card by hand, adding that extra personal touch for your loved one. It provides that certain flair that only 23-karat gold and precious stones can deliver. The most expensive card is sold at $5,000 in the collection, with some Valentine’s greetings offered at a mere $3,500 price tag.

Arriving tassel-bound in a silk box and with white gloves for presentation by “the giftor,” you may be setting a dangerous precedent for subsequent Valentine’s Days — one that can only be topped by an actual peacock. Maybe you should keep the gloves.


Perfume and cologne have become Valentine’s Day staples. They ensure our loved ones will smell great and they earn a few points for presentation, as fragrance companies tend to present their products as otherworldly essences.

Consider Imperial Majesty perfume by Clive Christian. As far as smells go, the perfume is probably swell. At an asking price of $215,000, you’re paying for more than a smell and a brand. Only a handful of Imperial Majesty bottles were created for men and women as part of a very limited edition. Each bottle is handmade with Baccarat crystal and is encrusted with diamonds. At this point, you probably wouldn’t be surprised to know Clive Christian was given the “world’s most expensive perfume” title by Guinness World Records.

If you don’t have the time to try to hunt down one of the only 10 bottles of Imperial Majesty worldwide, you can settle for the more accessible “No. 1” perfume for women from, yes, Clive Christian. Presented in a gold-crowned 1.6-ounce bottle, this $865 perfume includes notes of pineapple and plum. Take note, however: One of the select retailers references a high demand for the No. 1, and there’s a purchase limit of six per month. That might be more of a hygiene issue, though.


Rare is the Valentine who doesn’t appreciate the gift of chocolate. Women or men, dark chocolate or milk, box assortment or shaped like a chubby Cupid, it’s hard to go wrong. It’s also easy to play it safe, which is why you need a chocolate like no other: chocolate that looks like it may have been brought back from the surface of Mars.

La Madeline au Truffe from Connecticut chocolatier Knipschildt is your answer, hailed as the most expensive chocolate in the world. Priced at $250 for just 1.9 ounces, La Madeline is a rare French Perigord (mushroom) truffle ensconced in a ganache made from Valrhona dark chocolate, truffle oil, vanilla and heavy cream before being dunked in more dark chocolate and cocoa powder. Because your mouth is now probably watering, remind yourself this chocolate is $2,600 per pound. Made to order, it will be presented “lying on a bed of sugar pearls” — as it probably should be.


If your man refers to his friends as “dear fellows,” participates in Civil War re-enactments or considers outdated accessories charmingly ironic, may we suggest saving up for the Henry Graves Super Complication pocket watch by Patek Philippe.

The most expensive timepiece ever sold when it went for $11 million at a 1999 Sotheby’s auction, the watch was made in 1933 out of 18-karat gold for a banker by its namesake. The piece includes 24 special “complications,” including chimes mimicking Big Ben, a chart of the night sky, and a newly insufferable Valentine.

And for that special lady, you could make her smile even brighter with the most expensive watch ever created. Called the 201-carat Chopard, whoever owns this watch won’t want people thinking she owns it for something as pedestrian as telling time. But in case someone does trouble her for the hour, three heart-shaped diamonds — about 38 carats — mechanically move away from the center and surround the watch face. There are another 260 pear-shaped diamonds, and in total the watch boasts 201 carats. The price is estimated at $25 million, so you may want to pay down that credit card first.

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No matter what stage your relationship is in, you should think twice before picking any of these 15 not-so-sweet gifts this Valentine's Day. © pedrosala/