Each month, more than a billion people around the world use Facebook. In the age of the selfie, it’s only natural that many of those people turn to Facebook and other social media platforms like Twitter, LinkedIn and Instagram to promote themselves, their careers or their business.
But there’s a big difference between simply being on social media and using it well. Social media experts say it’s important to have a strategy and learn the rules of the road before engaging in self-promotion.
“If you don’t understand effective self-promotion on social media, the rapid pace and huge reach of social media mean you’ll either go invisible in the clutter or be drowned out by those doing it better,” says Cameron Conaway, the content marketing manager at Flow, a company that builds team task management software.