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Big banks bet you'll pay bills online
By Holden
Lewis Bankrate.com
Maybe
this year you'll start getting bills in the e-mail.
More competition is on the horizon for CheckFree,
the 900-pound gorilla of online bill paying. By the end of summer
or early this fall, your bank might persuade you to receive and
pay bills online through a company called Spectrum.
Spectrum's three owners -- banking giants First Union,
J.P. Morgan Chase, and Wells Fargo -- are testing the system by
sending bills among themselves. Spectrum expects to roll out its
service for more widespread use in late summer, after Citibank joins
the Spectrum network.
Like an ATM, but different
Spectrum is an electronic exchange, like an ATM network. Users might
not be aware that they are Spectrum customers, just as the holder
of a bank's ATM card might not be aware of being a customer of the
MAC or Cirrus ATM networks. Banks that belong to Spectrum will invite
customers to receive and pay bills online, and Spectrum will handle
the transactions in the background.
How will this affect you? Most likely, you'll notice
a greater effort to advertise and market online billing. Banks will
tout the ease of use and time-saving possibilities of receiving
and paying bills online.
"People say, 'Geez, yes, it sounds like a good
idea,' but a lot of them don't know how to get started," says
John Perry, chairman of Spectrum. He expects Spectrum member banks
to market aggressively and to try to push prices down so that paying
bills by e-mail will cost about the same as buying postage stamps.
A number of companies allow you to pay bills online,
and sometimes they allow you to receive bills online, too. The dominant
company is CheckFree, which offers its service through many banks,
brokerages and Web portals.
It's about price
Right now, CheckFree tends to charge less than banks in the Spectrum
alliance. Bank of America offers bill paying through CheckFree;
it's free to affluent customers and costs $5.95 a month for other
customers. Bank One offers CheckFree bill-paying for $4.95 a month.
Spectrum founders First Union and Wells Fargo charge $6.95 a month
for online bill paying to customers who keep less than $5,000 in
their checking accounts.
Perry, the head of Spectrum, believes that cost is
one of the most important issues. "The product has to be very
inexpensive; it has to be convenient and efficient," he says,
adding that prices will drop as volume rises.
It probably will take a substantial price drop to
persuade consumers to use online bill payment. A typical household
sends about 12 bill payments a month. Postage on those payments
costs $4.08. So sending a dozen bill payments electronically probably
shouldn't cost much more than $4. Some in the industry believe that
customers will pay extra for the convenience of online billing and
payment. I doubt it.
Beth Robertson, an analyst with TowerGroup, expects
Spectrum and CheckFree to compete and cooperate at the same time.
They will have to cooperate on getting bills to customers and payments
to billers regardless of alliances. For example, a CheckFree customer
will have to be able to receive and pay bills online from a biller
that sends bills and receives payments through Spectrum.
Goodbye, Wingspan
WingspanBank will fly into the sunset this fall. The online-only
bank's parent, Bank One, never seemed quite comfortable with the
fledgling Internet brainchild of its First USA credit card division.
Every once in a while, rumors surfaced that Bank One was about to
ax WingspanBank. Now it will happen.
Bank One executives say they no longer saw the point
in keeping open two online banks -- bankone.com and WingspanBank
-- that competed against each other.
Earlier this year WingspanBank started cutting the
interest it paid on checking account balances and raising fees and
balance requirements. Those are the typical warning signs that an
online bank might not be around much longer. X.com displayed similar
behavior before it closed its customers' accounts last year, and
so did CompuBank before NetBank bought its accounts this spring.
Last summer, the writing was on the wall for Citibank's online-only
Citi f/i division when it stopped taking applications for new accounts.
With luck, customers won't endure hardship with the
closing of WingspanBank. Their accounts are supposed to seamlessly
become bankone.com accounts sometime this fall. Bank One promises
to keep customers abreast of developments.
Today McDonald's, tomorrow the
world
This isn't exactly about online banking, but it is about electronic
banking, sort of. ExxonMobil, maker of the Speedpass, is expanding
use of the diminutive payment device to 400 more Chicago-area McDonald's
restaurants.
The Speedpass is a piece of black plastic shaped kinda
like the metal part of a pencil eraser. It attaches to a key ring.
You can pay for gasoline at thousands of Mobil stations by waving
the device in front of the gas pump. It identifies you and charges
the purchase to a credit card that you chose when you signed up.
You can use Speedpass to buy items in some Mobil convenience
stores, and a few months ago Mobil teamed with McDonald's to test
payment by Speedpass in the drive-thru lanes and counters of nine
restaurants. The results were encouraging, apparently, so customers
will be able to pay with Speedpass at 400 Chicago-area McDonald's.
That's not all. ExxonMobil intends to expand Speedpass
into supermarkets, video rental stores and vending machines, and
the corporate behemoth says its goal "is to position Speedpass
as the customer identification and payment system of the future."
If Speedpass can sign a blockbuster deal with a big
chain of video stores, and can assure us that it's a safe way to
pay at the supermarket, the company might succeed in its lofty goal.
-- Posted: July 3, 2001
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