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You've done your homework, identified
the perfect car and gotten your financing lined up.
Think you're ready to walk into that dealership?
Think again.
Unless you're prepared to pay more money
than you need to, it makes sense to give some thought
to the negotiation process, as well.
Not only is negotiation a skill that anyone
can learn, but it is something that everyone does in
one form or another. "When a child is born, the child
realizes that his survival is dependent on the parent,"
says Gerard I. Nierenberg, author of 20 books on negotiation
and founder of the Negotiation Institute in New York.
"The child begins to negotiate with his parents and
his parents have to negotiate with him."
| The key to getting what
you want is to negotiate effectively,
which you can do by keeping in mind these
easy-to-learn strategies. |
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| Steps to successful bargaining |
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Plan
to succeed. Before going into any negotiation
session, it's important to consider your goal. There
is something you would like to gain through the negotiation
process, and you have to figure out how to convince
someone to give it to you. If you go into the negotiation
process thinking you'll never be able to talk the salesperson
down low enough, you won't have the confidence needed
to see you through. On the other hand, if you go into
the negotiation process expecting to take advantage
of the salesperson, you might not end up getting what
you want either. Instead, look for a win-win solution,
says Nierenberg. Determine from the outset that both
parties will come out winners in the end.
Be
prepared. When it comes to successful negotiation,
never walk into a situation blindly. Don't just know
which options you want your car to have, know how much
each option is worth. If you're interested in a particular
make and model, do some comparison shopping to see what
prices are being offered by various dealers. Another
way to find out such information is to check the Internet.
"The Internet has opened up so many opportunities to
make knowledgeable consumers out of us," says Jim Thomas,
author of "Negotiate
to Win."
"You can find out the lowest possible
price across the planet on a given item with five minutes
of work," Thomas says. The more information you have,
the more comfortable you'll feel haggling over the price.
Not only that, but the salesperson will immediately
pick up on the fact that you know what you're talking
about and he or she will be less likely to try to get
more from you than the car is worth.
Leave
wiggle room. When making an offer, never start
with the price you want to pay. A good negotiator rarely
accepts the first offer, so assume that a salesperson
is going to counter your offer with a price that is
higher. "If you're planning on spending $500, don't
open at $500. It's much better to open at $300 or less
to give you room to negotiate," says Thomas.
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