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FINANCIAL PRESS RELEASE

Bankrate to report fourth consecutive profitable quarter

Anticipates first profitable year in company's history

NORTH PALM BEACH, Fla., -- Oct. 8, 2002 -- Bankrate, Inc. (RATE), the Internet's leading consumer banking marketplace, today reported that it expects record total revenue to exceed $7 million for the third quarter ending Sept. 30, 2002. In 2001, Bankrate reported total revenue of $4.2 million in the third quarter. The company expects net income for the third quarter of 2002 to be above $1.3 million, or approximately $0.10 per share, compared to a net loss of $379,000, or $0.03 per share, in the third quarter of last year. Third quarter revenues and net income for 2002 will be sequentially higher than those reported for the second quarter of 2002.

Two years ago Bankrate set a course to build a profitable company. "That plan had several major initiatives including the sale of unproductive assets, reduction of operating expenses, the early payoff of our subordinated debt, and strengthening our core businesses," explained Bankrate's CEO Elisabeth DeMarse. "Today, Bankrate is profitable, has a strong balance sheet with virtually no debt and is pursuing activities to increase our growth."

The company's goal is to achieve a 15 percent to 22 percent core growth rate from its existing businesses -- online advertising, print publication sales and hyperlinks. At the same time, Bankrate is exploring several initiatives for 2003, including the introduction of Bankrate Marketplace, which, among other things, facilitates transactions between the consumer and the financial institution and other new products that could include selected strategic acquisitions that might accelerate its growth.

Commenting on the company's year-end outlook, DeMarse continued, "Our view for the final quarter of 2002 is tempered by prior years' seasonality, with the first quarter being the strongest for the year. However, based on the positive results thus far, we expect a record year. This would be our first profitable year, and we are gratified that the implementation of our business strategies is producing very positive results."

"We are the fastest-growing destination in online business news/research, with 224 percent audience growth for the four quarters ended March 2002," DeMarse continued. "This strong recognition and the reputation of our product is resulting in high demand, far exceeding our earlier expectations."

About Bankrate Inc.
Bankrate Inc. (OTCBB:RATE - News) owns and operates Bankrate.com, the Internet's leading consumer banking marketplace. Bankrate averages 3.3 million unique visitors per month, according to ComScore Media Metrix, which ranks Bankrate.com first in unique visitors in the "Financial Information and Advice" category. Bankrate.com reviews more than 4,800 financial institutions in 173 markets in 50 states. Bankrate.com is a destination site of personal finance channels, including banking, investing, taxes and small business finance. It is the leading aggregator of over 100 financial products, including mortgages, credit cards, new and used auto loans, money market accounts and CDs, checking and ATM fees, home equity loans and online banking fees.

Bankrate.com provides financial applications and information to a network of more than 80 partners including MSN (Nasdaq:MSFT - News), Yahoo! (Nasdaq:YHOO - News), America Online (NYSE:AOL - News), and Smart Money. Bankrate.com's information is also distributed through more than 100 national and state publications.

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Bankrate, Inc.
(NASDAQ: RATE)
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