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PRESS RELEASE

Bankrate's record second quarter revenue and earnings exceed earlier expectations

Strong revenue per page, across-the-board improvements fuel higher profits

NEW YORK, N.Y. -- July 30, 2002 -- Bankrate Inc. (OTC BB: RATE), the Internet's leading source of consumer financial news and information, today reported record net income of $1,002,000, or $0.07 per share, for the quarter ended June 30, 2002, compared to a net loss of $249,000, or $0.02 per share, in the comparable quarter in 2001.

The company reported net income of $3,714,000, or $0.26 per share on a diluted basis, for the six months ended June 30, 2002, compared to a net loss of $873,000, or $0.06 per share, for the comparable period in 2001. Excluding the noncash gain on early extinguishment of debt of $2,022,000, or $0.14 per share, in the quarter ended March 31, 2002, the company would have reported net income of $1,692,000, or $0.12 per share on a diluted basis, for the six months ended June 30, 2002.

"A number of very positive factors were in play during the second quarter that enabled us to exceed our plan and achieve these impressive earnings," said President and CEO Elisabeth DeMarse. "Bankrate's strong brand recognition and quality lead generation for our advertisers has increased the value of our site. Additionally, our effective sales initiatives have attracted new advertisers as well as expanded the commitments of our partners. As a result, the sales uptick in the first quarter has continued into the second, with high demand across each of our revenue streams.

For the fifth consecutive quarter, the company generated cash from operations. Cash increased from $6,510,000 on March 31, 2002, to $7,310,000 on June 30, 2002, and the company remains virtually debt free. "As reported in the first quarter, we negotiated the early payoff of our subordinated debt, putting the company in excellent financial condition and preparing for opportunities that may present themselves," said Bankrate Chief Financial Officer Bob DeFranco.

Second quarter highlights
Bankrate experienced unprecedented strength in revenue in all categories, resulting in both year-over-year and consecutive quarter revenue growth for the three-month period:

• Total revenue for the quarter of $6,202,000 was 48 percent higher than the same quarter in 2001, and 10 percent over the first quarter of 2002.
• Online revenue of $5,267,000 was up $1,874,000, or 55 percent, over 2001, and 12 percent over the first quarter of 2002.
• Hyperlinks (rate table listings) revenue increased 105 percent over the same quarter of 2001 and 28 percent over the first quarter of 2002.
• Print publishing and licensing revenue of $934,000 was up $126,000, or 16 percent, over 2001 and slightly above the $924,000 in the first quarter of 2002.

Online publishing revenue for the three months ended June 30, 2002, and 2001 included barter revenue of $906,000 and $592,000, representing approximately 15 percent and 14 percent of total revenue, respectively. Hyperlink revenue accounted for 51 percent of online publishing revenue excluding barter revenue for the three months ended June 30, 2002, up from 45 percent for the quarter ended March 31, 2002 and 39 percent for the quarter ended June 30, 2001.

First half highlights
• Total revenue for the six months ended June 30, 2002, of $11,839,000 was $2,892,000, or 32 percent , higher than the $8,947,000 reported for the same period in 2001.
• Online revenue of $9,981,000 was 36 percent above first half of 2001.
• Hyperlink revenue increased 95 percent over the same period in 2001.
• Print publishing and licensing revenue of $1,858,000 was 17 percent higher than the $1,593,000 reported for the first half of 2001.

Online publishing revenue for the six months ended June 30, 2002, and 2001 included barter revenue of $1,761,000 and $1,465,000, representing approximately 15 percent and 16 percent of total revenue, respectively. Hyperlink revenue accounted for 48 percent of online publishing revenue excluding barter in the 2002 period compared to 34 percent in the 2001 period.

Excluding barter expense, operating expenses for the six months ended June 30, 2002, of $5,241,000 were $163,000, or 3 percent , lower than the $5,404,000 reported for the six months ended June 30, 2001. Barter expense was $1,769,000 and $1,665,000 for the six months ended June 30, 2002 and 2001, respectively. Excluding barter revenue gross margin improved from 64 percent for the six months ended Jun 30, 2001 to 69 percent for the same period in 2002.

Visitors generate high-quality leads for advertisers
"The percentage of visitors who come directly to Bankrate increased in the second quarter of 2002 to 70 percent from 60 percent in the prior quarter," said DeMarse. The remainder was contributed by the company's vast partnership network, which includes AOL, Yahoo!, MSN, Netscape and more than 70 other best-of-breed sites. "In addition to the growing brand recognition, the quality of our leads for advertisers has allowed us to generate increased per page rates. As a result, we have been able to generate increased revenues on a modest decrease in the total amount of viewers to our site since the first quarter."

"For the second half of the year, our aggressive sales and marketing team will continue to review new products and associations with partners that should increase both our revenue stream and our eye-share. At the same time we remain vigilant in controlling the cost side of the business. While we have historically experienced a slowdown in traffic during our third and fourth quarters, if traffic patterns and advertiser demand remain strong, we look forward to a profitable second half," DeMarse concluded.

About Bankrate Inc.
Bankrate, Inc. (OTC BB:RATE) owns and operates Bankrate.com, the Internet's leading consumer banking marketplace. Averaging 4 million unique visitors per month, comScore Media Metrix ranked Bankrate.com first in unique visitors in the "Financial Information and Advice" category in June, 2002. Bankrate.com reviews more than 4,800 financial institutions in 173 markets in 50 states. Bankrate.com is a destination site of personal finance channels, including banking, investing, taxes and small business finance. It is the leading aggregator of more than 100 financial products, including mortgages, credit cards, new and used-auto loans, money market accounts and CDs, checking and ATM fees, home equity loans and online banking fees. Bankrate.com provides financial applications and information to a network of more than 100 partners, including MSN (NASDAQ: MSFT), Yahoo! (NASDAQ: YHOO), America Online (NYSE: AOL), CNN and Smart Money. Bankrate.com's information is also distributed through more than 100 national and state publications.

Certain matters discussed in this press release are or may be considered to be "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of the Company and members of our management team. Such forward-looking statements include without limitation statements made with respect to future revenue, revenue growth, market acceptance of our products, and profitability. Investors and prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-looking statements include the following: we have a history of losses and could run out of cash; we use barter transactions that do not generate cash; our success depends on Internet advertising revenue, interest rate volatility, establishing and maintaining distribution arrangements, and increasing brand awareness of our Web site; our markets are highly competitive; our Web site may encounter technical problems and service interruptions; we rely on the protection of our intellectual property; we may face liability for information on our Web site; future government regulation of the Internet is uncertain and subject to change; our ownership is heavily concentrated; our success may depend on management and key employees; we may encounter difficulties with future acquisitions; our results of operation may fluctuate significantly; and our stock price may be volatile in the future. These and additional important factors to be considered are set forth under "Item 1. Business - Risk Factors,'' "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations'' and in the other sections of our Annual Report on Form 10-K for the year ended Dec. 31, 2001, and in our other filings with the Securities and Exchange Commission. We undertake no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results or expectations.

Financial income statement

Financial balance sheet

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