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FINANCIAL PRESS RELEASE

Bankrate Inc. announces record third quarter

NORTH PALM BEACH, FLA. -- Oct. 30, 2001 -- Bankrate, Inc. (OTCBB: RATE), the Internet's leading source of consumer financial news and information, today reported net income of $438,000, or $0.03 per share, for the quarter ended Sept. 30, 2001 (excluding non-cash charges of $817,000) compared to a net loss of $2,404,000, or $0.17 per share, in the comparable quarter in 2000. Including the non-cash charges, the company reported a net loss of $379,000, or $0.03 per share, for the quarter ended Sept.30, 2001 compared to a net loss of $2,940,000, or $0.21 per share, for the same quarter in 2000.

Excluding non-cash charges of $1,927,000 and $2,371,000, respectively, the company reported net income of $674,000, or $0.05 per share, for the nine months ended Sept. 30, 2001 compared to a net loss of $13,630,000, or $0.99 per share for the comparable period in 2000. Including the non-cash charges, the company reported a net loss of $1,253,000, or $0.09 per share, for the nine months ended Sept. 30, 2001 compared to a net loss of $16,001,000, or $1.16 per share, for the same period in 2000. The non-cash charges in both periods consist of depreciation and amortization, interest, stock compensation expense, barter expense net of barter revenue, and a one-time charge of $481,000 in the quarter ended Sept. 30, 2001 related to the company's stock option exchange program. For the second consecutive quarter, the company generated positive cash flow, and cash increased from $8,356,000 at June 30, 2001 to $8,459,000 at Sept. 30, 2001.

"With focus, attention to detail and a sharp pencil, we have now generated positive cash flow for a second consecutive quarter, despite adverse conditions that were compounded by the terrorist attacks," stated Elisabeth DeMarse, president and CEO of Bankrate Inc. "Our resilience and ability to grow during this time speaks to our serious commitment to execute our strategy while maintaining operational excellence. As we continue to build on our previous quarters' achievements -- including dramatically reducing our expense base and then achieving cash-flow positive status -- we believe our future is promising indeed. Going forward, we expect to leverage our operations and improve our bottom line with increased velocity."

Online revenue for the nine months ended Sept. 30, 2001 of $10,725,000 was $1,652,000, or 18 percent, higher than the $9,073,000 reported in the comparable period in 2000. Online revenue for the quarter ended Sept. 30, 2001 of $3,371,000 was $358,000, or 12 percent, higher than the $3,012,000 reported for the same quarter in 2000. Total revenue for the nine months ended Sept. 30, 2001 of $13,136,000 was $1,860,000, or 16 percent, higher than the $11,276,000 reported in the comparable period in 2000. Total revenue for the quarter ended Sept. 30, 2001 of $4,189,000 was $465,000, or 12 percent, higher than the $3,724,000 reported in the comparable quarter in 2000.

"Across the board, we are exceeding our goals for the year. We have maintained our 300+ advertiser base, while adding or expanding relationships with numerous customers, including LendingTree, Priceline, VirtualBank, MortgageExpo, Wells Fargo and Washington Mutual. In our cobranded partner group, we have added the Los Angeles Times and The Boston Herald. This group now contributes over 40 percent of our traffic, and it includes AOL, MSN, USA Today, Yahoo! and AT&T. Our new e-mail newsletters have enjoyed 186 percent growth in subscribers year-to-date, and have shown strong growth in traffic and revenue as well. In spite of this tumultuous ad market, Bankrate continues to shine and outpace other Internet businesses."

Operating expenses 53 percent lower
Total operating expenses of $8,183,000 for the nine months ended Sept. 30, 2001 were $9,216,000, or 53 percent, lower than the $17,398,000 reported in the comparable period in 2000 (excluding barter expenses of $2,115,000 and $87,000 in 2001 and 2000, respectively). Total operating expenses for the quarter ended Sept. 30, 2001 of $2,778,000 were $2,308,000, or 45 percent, lower the $5,086,000 reported in the same quarter in 2000 (excluding barter expenses of $450,000 and $87,000 in 2001 and 2000, respectively).

Gross margin continues improvement
Bankrate's gross margin almost doubled from 34 percent during the first nine months of 2000 to 65 percent for the first nine months of 2001.

Traffic levels remain strong after record first and second quarters
Page views for the nine months ended Sept. 30, 2001 grew 66.9 million, or 65 percent, to 170.0 million compared to the 103.2 million page views reported in the same period in 2000. Third quarter page views were 47.3 million, an increase of 16.7 million, or 55 percent, over the 30.5 million page views reported for the same quarter in 2000.

Unique visitors
During September 2001, Bankrate.com had over 6 million unique visitors, up more than 200 percent from the previous year.

Newsletters
Bankrate re-launched its e-mail newsletters during the quarter, enhancing the look and feel, and creating greater value for advertisers. With over 450,000 subscriptions, our e-mail newsletters are an important new product for Bankrate. Ten newsletters offer very focused personal finance content and tools. This focus means that the information conveyed is of great importance to the subscriber. Consequently, Bankrate enjoys "open" rates that greatly exceed the industry average. While creating branding and demand for Bankrate, the newsletters also offer advertisers focused customers with excellent metrics. Based on this and our strong subscriber growth, we believe that our newsletters are positioned to become a significant revenue and traffic driver for Bankrate.

"Going forward, our clarion call is 'smart growth,'" summarizes DeMarse. "While focusing on our bottom line, we will take a hard look at our execution strategies, new business initiatives and cost-cutting measures. While the economy ebbs and flows, Bankrate continues to ride out these storms with the strongest of tools - a terrific brand, our tremendous group of dedicated employees and a loyal group of national and local advertisers. Our customer base is large and growing, our audience increases on a daily basis and our employees are the glue that keep it all together."

About Bankrate.com
Bankrate.com is owned and operated by Bankrate, Inc. (OTCBB:RATE). Bankrate.com is the Internet's leading consumer banking marketplace, with an average of 3 million unique visitors per month connecting with over 4,500 financial institutions in 173 markets in 50 states. Bankrate.com is a destination site of personal finance channels, including banking, investing, taxes and small business finance. It is the leading aggregator of over 100 financial products, including mortgages, credit cards, new and used auto loans, money market accounts and CD's, checking and ATM fees, home equity loans and online banking fees.

Bankrate.com provides financial applications and information to a network of over 100 partners including MSN (NASDAQ: MSFT), Yahoo! (NASDAQ: YHOO), America Online (NYSE: AOL), CNN and Smart Money. Bankrate.com's information is also distributed through more than 100 national and state publications.

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Bankrate, Inc.
(NASDAQ: RATE)
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