| How to choose a real estate agent |
|
|
|
Interviewing prospects
The biggest challenge is to find the agent that will work the
hardest for you.
"The only way to find the
agent that's right for you is to sit down with them and ask questions,"
Brenner says.
You should interview agents just as though you
are hiring them for a job, because you are! And remember that you
are doing the agent a favor by giving him your business.
If you're selling, ask prospective agents about their
marketing plan for your specific home, emphasizes Mitchell Herman,
a Florida Realtor and owner of Flat Rate Realty USA, which offers
FSBO sellers the ability to list their home on the MLS through a
flat-rate plan.
"As a professional salesman, I interviewed
agents who wanted to list my home and I asked them how they would
earn their fee. They offered an undefined marketing plan and an
MLS listing. That was it," he told Bankrate. "If all a
listing agent is offering is an MLS listing, he's not worth the
commission."
Whether buying or selling, Purcell advocates interviewing
three different agents from three different firms.
"Ask all of them questions -- the same
questions so you won't be comparing apples to oranges. Ask them
to explain the market place and the market conditions -- who is
buying, what price range is moving and why. Then ask them to explain
who they are and what makes them different from their competitors.
Ask why you should choose them. Then ask about their firm and why
their firm is different and why you should choose their firm."
 |
What to ask |
 |
|
|
|