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If you're serious about attracting young buyers, you need to think about how your property shows online, Elliott says.
"Younger buyers start their searches online," Elliott says. "The home must have professional photography that shows the home in its best light, or they will move on before ever stepping foot in the door."
Looking at the data, it's hard to underestimate the importance of a quality online listing. According to the most recent analysis from the National Association of Realtors, 88% of buyers use the internet to search for homes, including 94% of millennials. By comparison, real estate agents are the second-most common resource for finding a home, with 87% of all buyers citing an agent's help as a key factor.
The most telling piece of data may be what happens after buyers see an online listing. According to the NAR, 64% of buyers in 2014 said they walked through a home after viewing the listing online, and 76% said they at least drove by the home because of an online ad.