One question to ask yourself and pose as you interview agents: How will you reach the home's target market?
"You have to consider who your most likely buyers are for what you're selling and cater to that group of people," Ramsey says.
Targeting 20-somethings who live on their smartphones? You need to effectively access the networks your buyers are tapping to find their next home. One big trend: QR (or "quick response") bar codes that allow smartphone users to access property information electronically, he says.
The typical starter home can also appeal to downsizing empty nesters, says Ramsey. To serve their needs, you might also want to have a phone number that instantly reaches someone who can provide details and answer questions, he says.
And don't neglect the modern version of curb appeal: using lots of photos on real estate listings' websites. However you market your house, you need a good number of clear, well-lit, professional-quality pictures that show your house at its best.