Beware of false sales5 of 8Grocery stores often feature sale items on the "end caps," or the displays at the end of the aisles. But you won't always save money on these items; they often aren't the best deals in the store, says Consumer Reports' Markovich."It's kind of like when you go to a restaurant and they have a list of specials," he says. "Those often aren't a very good deal; they happen to be something the restaurant's trying to get rid of."Sometimes, the price on such items isn't even reduced. Displays feature signs that say something like "surprisingly low price" to try to lure in shoppers. You should be watching the price, not the glitzy display.<< Back to the Frugal Living Guide. Related Articles:Save money on groceries10 ways to save on carsTweet for sweet dealsGroup buying saves moneyRelated Links:331 ways to cut costs!Saving goals calculator100 tips to help you saveSaving on foodadvertisement
Grocery stores often feature sale items on the "end caps," or the displays at the end of the aisles. But you won't always save money on these items; they often aren't the best deals in the store, says Consumer Reports' Markovich.
"It's kind of like when you go to a restaurant and they have a list of specials," he says. "Those often aren't a very good deal; they happen to be something the restaurant's trying to get rid of."
Sometimes, the price on such items isn't even reduced. Displays feature signs that say something like "surprisingly low price" to try to lure in shoppers. You should be watching the price, not the glitzy display.
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